# New Funky Mode

New Funky Mode is a photoshop meme from January 2018 that slaps the Donkey Kong Country: Tropical Freeze box-art badge advertising playable Funky Kong onto unrelated video game covers. Within hours of Nintendo's reveal on January 11, 4chan's /v/ board and Twitter user Nittomata were editing the sticker onto Dark Souls, Doom and other boxes, with the official Doom Twitter account joining the same day.

## Origin
Nintendo revealed the Switch rerelease of Donkey Kong Country: Tropical Freeze during a Nintendo Direct on January 11, 2018, announcing Funky Kong as a new playable character[1]. The company released the retail box art later that day; its upper-right corner carries a small orange "New Funky Mode" tag advertising the new character option[1]. Nintendo developed the game and designed the real badge, not the meme format; fans created the edits within hours of the box art going public.

An anonymous poster on 4chan's /v/ board opened a "Funky New Mode" thread that same day by pasting the sticker onto the cover of Dark Souls[3]. Twitter user Nittomata followed with a clean template of the isolated badge and tweeted a run of photoshopped covers, reaching over 2,600 retweets and 6,600 likes[4]. The true original artist of the meme format is unconfirmed; the 4chan anon and Nittomata are the earliest known posters.

- **Platform:** 4chan /v/ and Twitter (viral spread)
- **Creator:** Unknown
- **Date:** 2018

## Overview
A typical New Funky Mode edit lifts the small orange "New Funky Mode" tag from the Donkey Kong Country: Tropical Freeze box and places it in the upper-right corner of a completely unrelated game cover[4]. The humor comes from the mismatch: a badge advertising casual, kid-friendly extra content lands on something like From Software's Dark Souls or id Software's Doom. Edits may use the full original Funky Kong artwork with the character included, or a cleaned-up template showing just the badge and its text.

Formally, the joke works like older image-overlay gags such as "& Knuckles" and "Featuring Dante From the Devil May Cry Series," where fans graft a small piece of outside branding onto a product it has nothing to do with[2]. New Funky Mode narrows that approach to one specific, real-world promotional sticker that Nintendo genuinely printed on a 2018 Switch box.

## How to Use
Take a video game box cover, place the small orange "New Funky Mode" badge in the upper-right corner where Tropical Freeze put its own, and post the result[4]. The payoff is sharper when the target game is tonally far from a kid-friendly platformer, Souls-likes, FPS titles and NSFW visual novels were common early picks[2].

## Frequently Asked Questions
### What is New Funky Mode?
A photoshop meme from January 2018 that attaches the Donkey Kong Country: Tropical Freeze box art's "New Funky Mode" sticker to the cover of unrelated video games[4].

### Where did New Funky Mode come from?
Nintendo revealed the Switch rerelease of Donkey Kong Country: Tropical Freeze on January 11, 2018[1]. Fans on 4chan's /v/ board and Twitter began pasting the box's "New Funky Mode" badge onto other game covers the same day[3].

### What does New Funky Mode mean?
On the actual game, it labels the Switch rerelease's new playable Funky Kong option[1]. In the meme, the badge becomes a nonsense promise that any game, from Dark Souls to Doom, somehow has its own funky mode[2].

### How do you use New Funky Mode?
Take a video game box cover, place the orange "New Funky Mode" badge in the upper-right corner where Tropical Freeze placed its own, and post it; Nittomata's template tweet is the cleanest source for the isolated badge art[4].

### Is New Funky Mode still popular?
The format had a sharp peak on January 11, 2018, when the official Doom Twitter account posted its own cover and the thread topped 5,400 retweets[4]. Activity concentrated on that single day of edits across 4chan and Twitter, and the trend faded shortly after[3].

## References
1. [https://nintendoeverything.com/donkey-kong-country-tropical-freeze-switch-boxart/](<https://nintendoeverything.com/donkey-kong-country-tropical-freeze-switch-boxart/>)
2. [https://knowyourmeme.com/memes/new-funky-mode](<https://knowyourmeme.com/memes/new-funky-mode>)
3. [https://boards.4chan.org/v/thread/403010457/funky-new-mode-thread](<https://boards.4chan.org/v/thread/403010457/funky-new-mode-thread>)
4. [https://twitter.com/Nittomata/status/951476696321937408](<https://twitter.com/Nittomata/status/951476696321937408>)
5. [https://www.reddit.com/r/NintendoSwitch/comments/7pp4cy/doom_with_new_funky_mode_also_confirmed/](<https://www.reddit.com/r/NintendoSwitch/comments/7pp4cy/doom_with_new_funky_mode_also_confirmed/>)
6. [https://www.funnyjunk.com/channel/vidyagaems/New+funky+mode/ejGvLrw/](<https://www.funnyjunk.com/channel/vidyagaems/New+funky+mode/ejGvLrw/>)
7. [https://www.ign.com/boards/threads/nintendo-does-it-again-with-another-direct-comes-an-unintentional-meme-new-funky-mode.455078531/](<https://www.ign.com/boards/threads/nintendo-does-it-again-with-another-direct-comes-an-unintentional-meme-new-funky-mode.455078531/>)

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Source: https://meme.com/memes/new-funky-mode
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