# Nothing Beats a Jet2 Holiday Nothing Beats a Jet2 Holiday is a sarcastic TikTok audio format built from a cheerful British airline commercial, with creators setting the chipper voiceover and Jess Glynne's 'Hold My Hand' against footage of vacation disasters and in-flight chaos. The format emerged in late 2024 and exploded across TikTok in early 2025. By April 2025, the airline's own marketing team joined in with a self-aware dub that pulled 12 million plays. ## Origin Jet2 launched the 'Nothing Beats a Jet2holiday' campaign on December 23rd, 2022, as the brand's new national advertising push[1]. The 'Hold My Hand' TV cut, which pairs Glynne's song with a wholesome family-vacation storyline, was posted to Jet2's official YouTube channel on January 4th, 2024, under the title 'Nothing Beats a Jet2holiday'[2]. The upload sat quietly for most of the year while the campaign ran on British television. The advert's second life began on August 1st, 2024, when TikTok account @aviation_on_tiktok2 re-uploaded the ad audio to the platform, where it was indexed as 'Jet2 Advert'[6]. That upload became the master sound that later creators remixed, and over the next months TikTok users began attaching it to clips that contradicted the ad's cheerful promise[3]. - **Platform:** YouTube (ad source) / TikTok (viral spread) - **Creator:** Jet2 (ad source); TikTok users unknown (meme format) - **Date:** 2024 ## Overview At the center of the format is a 30-second TV spot for Jet2holidays, a British package holiday brand, in which an unnamed female narrator chirps 'Nothing beats a Jet2 holiday!' over the chorus of Jess Glynne's 2015 single 'Hold My Hand'[2]. The clip then rattles through a sales pitch about £50 per-person discounts, 22kg baggage, and 'package holidays you can trust.' Nothing Beats a Jet2 Holiday turns that bright pitch into a punchline by laying the audio over footage that looks nothing like a dream holiday. A typical edit cuts the exact moment the narrator says the catchphrase against a clip of travel going wrong, a tourist being chased or attacked by an animal, a plane in rough weather, a hotel-room meltdown, or any similar misery[3]. The contrast between the saccharine voiceover and the on-screen disaster is the whole joke, and the format works best when the footage is already shocking before the audio drops in. Urban Dictionary users describe it bluntly as a 'random aviation meme where people get a plane crashing or whatever and put the audio nothing beats a jet2 holiday'[4]. By spring 2025, the sound had logged more than 124,000 videos on TikTok, with the airline itself eventually joining the format rather than fighting it[5]. ## How It Spread Sarcastic edits built on the Jet2 sound began appearing on TikTok in late 2024, where creators treated the audio as a travel-chaos punchline[3]. One of the earliest breakout posts came from @alfred_m08 on November 1st, 2024, who set the audio against footage of a camel attacking a tourist. By mid-2025 the video had logged more than 17 million plays and 3.7 million likes[7]. The format widened through spring 2025, with creators like @charlotteoandr and @chiempy_ posting their own travel-misery edits in April and May 2025[8][9]. According to Know Your Meme, the sound crossed 124,000 TikTok uploads by mid-2025, and the trend was most active in March 2025 as new edits piled up daily[3]. Jet2 itself leaned into the joke on April 21st, 2025, when the airline's official TikTok posted a behind-the-scenes clip of its marketing team dubbing the TV spot's voiceover. That self-aware post logged more than 12 million plays and 119,000 likes within two months, effectively endorsing the sarcastic read of its own ad[5]. ## How to Use Creators take a short clip of a travel disaster, animal attack, airport meltdown, or any outing gone sideways, then drop the Jet2 ad audio over it, typically cueing the line 'Nothing beats a Jet2 holiday!' to land on the worst visual moment. The common convention is to leave the footage otherwise untouched so the sunny voiceover does the ironic work. Edits often extend into the discount pitch, with the £50-off line hitting while on-screen chaos keeps unfolding[4]. ## Frequently Asked Questions ### What is Nothing Beats a Jet2 Holiday? It is a sarcastic TikTok audio format that uses the voiceover and 'Hold My Hand' instrumental from a Jet2holidays TV advert, usually set against footage of travel disasters, animal attacks, or in-flight chaos[3]. ### Where did Nothing Beats a Jet2 Holiday come from? The ad itself is part of Jet2's 'Nothing Beats a Jet2holiday' campaign that launched on December 23rd, 2022[1], with the TV cut posted to YouTube on January 4th, 2024[2]. Sarcastic TikTok edits began appearing in late 2024[3]. ### What does Nothing Beats a Jet2 Holiday mean? In meme use, the line is read ironically. The chipper narrator insists the holiday is perfect while the clip shows the opposite, with Urban Dictionary describing it as a travel-chaos sound where 'people get a plane crashing or whatever'[4]. ### How do you use Nothing Beats a Jet2 Holiday? Creators typically cue the catchphrase to land on the worst visual beat in a short clip of travel going wrong, keeping the ad audio intact so the cheerful voiceover does the ironic work[7]. ### Is Nothing Beats a Jet2 Holiday still popular? The sound was most active through spring 2025, when it crossed 124,000 TikTok uploads and the airline's own account joined in on April 21st, 2025, with a post that logged 12 million plays[5][3]. ## References 1. [https://www.jet2.com/news/2022/12/Watch_Jet2holidays_launches_new_national_advertising_campaign]() 2. [https://www.youtube.com/watch?v=YQZEoZ4W0ac]() 3. [https://knowyourmeme.com/memes/nothing-beats-a-jet2-holiday]() 4. [https://www.urbandictionary.com/define.php?term=Nothing%20Beats%20A%20Jet2%20Holiday]() 5. [https://www.tiktok.com/@jet2/video/7495703308158487840]() 6. [https://www.tiktok.com/@aviation_on_tiktok2/video/7398162299090898208]() 7. [https://www.tiktok.com/@alfred_m08/video/7432313279650762016]() 8. [https://www.tiktok.com/@charlotteoandr/video/7488822295583034646]() 9. [https://www.tiktok.com/@chiempy_/video/7500833070447103250]() --- Source: https://meme.com/memes/nothing-beats-a-jet2-holiday Published by meme.com — The Internet Meme Library