# Novi God (New Year)

Novi God is a 2002 Russian holiday pop song by boy band Steklovata that became a YouTube parody target after a 2007 reupload exposed its low-budget greenscreen effects and apathetic dancing. Fresh lip-dub parodies and reuploads arrive every December. In December 2019, Russian telecom MTS released a reunion remake with three original members that reached 2 million VKontakte views in three days.

## Origin
"Novi God," meaning "New Year" in English, arrived in 2002 as the follow-up single from Russian boy band Steklovata, a studio project started in 1999 by producer and composer Sergey Kuznetsov[1]. The group's lead vocalists Denis Belikin and Arthur Yeremeyev were Russian orphans whom Kuznetsov recruited for his studio, and their soprano ranges became a signature of the Steklovata sound[1]. The song also earned seasonal airplay on Estonian radio around its release[3].

The music video reached YouTube in early 2007 and spread through dozens of duplicate uploads over the following years[3]. One widely watched copy still sits on YouTube under the Steklovata name, where it collected millions of aggregate plays across its many mirrors[6].

- **Platform:** Russian pop music (2002) / YouTube (viral spread, 2007)
- **Creator:** Steklovata (Sergey Kuznetsov, Denis Belikin, Arthur Yeremeyev)
- **Date:** 2002

## Overview
Novi God parodies typically show four people lined up in front of greenscreen backdrops, lipsyncing the chorus while copying the stiff shoulder shrugs and overacted grins of the Steklovata singers[3]. Earth-toned sweaters, clumsy camera cuts, and childlike choreography all signal the format, and creators across Eastern Europe filmed their own versions in school rooms and home offices[3].

The clip's appeal sits in the gap between a cheerful children's holiday song and video production so stilted that it reads as surreal. English-language curiosity blogs filed it under worst-music-video roundups, which sent more viewers back to the Russian source[2]. A seasonal spike in uploads and compilation reels arrives on YouTube every December as new audiences find the song[3].

## How to Use
Parody creators typically set up a greenscreen with a kitschy winter backdrop, line up four performers in Earth-toned sweaters, and lipsync to the chorus while mimicking the deadpan swaying and exaggerated facial expressions of the original members[3]. Many versions substitute family members, classmates, or coworkers in the four roles, and some import the original audio while cutting between greenscreen scenes to copy the clip's awkward camera transitions[3].

## Frequently Asked Questions
### What is Novi God (New Year)?
Novi God is a 2002 Russian holiday pop song by boy band Steklovata whose music video became a YouTube parody target because of its low-budget greenscreen production and awkward dancing[3].

### Where did Novi God (New Year) come from?
The song was released in 2002 by Steklovata, a Russian studio group assembled in 1999 by producer Sergey Kuznetsov around teenage vocalists Denis Belikin and Arthur Yeremeyev[1].

### What does Novi God (New Year) mean?
"Novi God" is Russian for "New Year" (translated from Russian) and refers both to the holiday itself and to the Steklovata song that became a parody favorite after its 2007 YouTube upload[3].

### How do you use Novi God (New Year)?
Parody creators dress four performers in Earth-toned sweaters, position them in front of a greenscreen winter backdrop, and lipsync the song while copying the stiff dance moves of the original video[3].

### Is Novi God (New Year) still popular?
The video sees seasonal spikes every December, and in 2019 Russian telecom MTS released an authorized remake with three original Steklovata members that reached 2 million VKontakte views in three days[5].

## References
1. [https://theskykid.com/steklovata-glass-wool/](<https://theskykid.com/steklovata-glass-wool/>)
2. [http://www.oddee.com/item_96841.aspx](<http://www.oddee.com/item_96841.aspx>)
3. [https://knowyourmeme.com/memes/novi-god-new-year](<https://knowyourmeme.com/memes/novi-god-new-year>)
4. [https://vk.com/wall-8458649_1448466](<https://vk.com/wall-8458649_1448466>)
5. [https://www.youtube.com/watch?v=ZLE2OLJpA1g](<https://www.youtube.com/watch?v=ZLE2OLJpA1g>)
6. [https://www.youtube.com/watch?v=1Xn5p6fVzWI](<https://www.youtube.com/watch?v=1Xn5p6fVzWI>)

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Source: https://meme.com/memes/novi-god-new-year
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