# Original Vs Un Tumblrized

Original vs. Un-tumblrized is a 2018 image edit meme that pairs a character's canonical design with a whiter, thinner, sexier 'fixed' version. Started as an edit of Fortnite's Tank Penny posted to 4chan in July 2017, it went viral through a Twitter repost in January 2018 and spawned parody variations before fading out.

## Overview
Original vs. Un-tumblrized is a comparison chart format that pairs a female character's canonical design with a 'fixed' alternative version that makes her whiter, thinner, and dressed more provocatively[3]. The term mocks the idea that any character with diverse traits, like dark skin, body fat, tattoos, or dyed hair, was designed specifically to appease Tumblr users, and that the 'un-tumblrized' edit restores what she was supposed to look like[1].

The format runs as a straightforward side-by-side, usually with the original labeled on the left and the edit on the right. Critics and fans both circled it because the aesthetic priorities of the edit, from cross necklaces to blonde hair to shrunken waistlines, made the values of whoever created it hard to miss[3].

## How It Spread
The image sat mostly unnoticed for months until Twitter user @incantatricks[2] posted it on January 24th, 2018, where it pulled in over 4,800 retweets and 13,000 likes. @incantatricks later told BuzzFeed that a friend had found the image on an alt-right blog they couldn't name[1].

The tweet set off a discourse loop. Critics pointed out that the 'un-tumblrized' version swapped Penny's features for stereotypically Aryan traits (blonde hair, blue eyes, pale skin) and added a cross necklace, which read to many as an unintentionally revealing wishlist. Tumblr user weepycat[4] reposted the image the same day with a longer critique calling out the removal of the character's belly fat, tattoo, dyed hair, and skin tone, and the post pulled over 38,000 notes.

Parody variations followed within days. Twitter user @milonssecretcat[5] responded with an 'un-tumblrized' edit that gave a video game character exaggerated breasts and a Pepe the Frog sticker, gaining over 280 retweets. @Naan_Binary_[6] posted a version comparing Pikachu designs that pulled over 820 retweets, and BuzzFeed's Krishrach covered the whole cycle on January 29th, 2018[1].

## How to Use
Making an Original vs. Un-tumblrized edit typically starts with a canonical character on the left and a modified version on the right. Common conventions include shrinking the waist, lightening the skin tone, swapping the outfit for something skimpier, and adding a joke element like religious iconography or a Pepe sticker for the parody variants.

## Frequently Asked Questions
### What is Original Vs Un Tumblrized?
Original Vs Un Tumblrized is a comparison chart meme that pairs a character's canonical design with a 'fixed' version that makes them whiter, thinner, and dressed more provocatively[3].

### Where did Original Vs Un Tumblrized come from?
The template started with an edit of Fortnite's Tank Penny first posted on 4chan's /v/ board in 2017[3], and went viral after Twitter user @incantatricks reposted it on January 24th, 2018[2].

### What does Original Vs Un Tumblrized mean?
The term mocks the idea that any diverse or unconventional character design was created to appeal to Tumblr users, implying the 'un-tumblrized' version is the 'correct' one[1].

### How do you use Original Vs Un Tumblrized?
You place a canonical character on the left and a modified version on the right, typically making them skinnier, whiter, and adding features like cross necklaces or exaggerated proportions for parody[3].

### Is Original Vs Un Tumblrized still popular?
The meme had its viral peak in January 2018, when @incantatricks's tweet blew up and BuzzFeed covered the trend[1], and it hasn't shown sustained visibility since.

## References
1. [https://www.buzzfeednews.com/article/krishrach/someone-edited-a-video-game-character-to-look-less-tumblr](<https://www.buzzfeednews.com/article/krishrach/someone-edited-a-video-game-character-to-look-less-tumblr>)
2. [https://twitter.com/incantatricks](<https://twitter.com/incantatricks>)
3. [https://knowyourmeme.com/memes/original-vs-un-tumblrized](<https://knowyourmeme.com/memes/original-vs-un-tumblrized>)
4. [https://weepycat.tumblr.com](<https://weepycat.tumblr.com>)
5. [https://twitter.com/milonssecretcat](<https://twitter.com/milonssecretcat>)
6. [https://twitter.com/Naan_Binary_](<https://twitter.com/Naan_Binary_>)

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Source: https://meme.com/memes/original-vs-un-tumblrized
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