Pagani And Subaru
Also known as: I Call Patrick Subaru · I Call SpongeBob Pagani
Pagani and Subaru is a SpongeBob SquarePants meme trend where fans refer to the show's characters by car brand names: SpongeBob is "Pagani," Patrick Star is "Subaru," Squidward is "Nissan," and Mr. Krabs is "Toyota." The trend originated from a 2021 SpongeBob Fandom wiki comment by a user named Kylie (Kmh1481), who casually called Patrick "Subaru" because she thought the name sounded cute. The comment sat dormant for four years before exploding on TikTok in March 2025, spawning thousands of videos and expanding into a full cast of car-themed nicknames.
Overview
The Pagani and Subaru meme is a SpongeBob SquarePants fan trend that renames the show's main characters after car manufacturers. Patrick Star goes by "Subaru," SpongeBob is "Pagani" (after the Italian supercar maker Pagani), Squidward is "Nissan," and Mr. Krabs is "Toyota"14. Fans create TikToks, image posts, and Reddit threads using these names in place of the real character names, treating the swap as completely natural. A typical post might caption a SpongeBob clip with something like "Pagani just trying to do his job and Subaru just be geeking"4.
The humor works on multiple levels. There's the absurdity of swapping cartoon character names with car brands, the deadpan commitment fans show by never breaking character, and the sheer randomness of the original reason behind it all: a fan thought "Subaru" just sounded cute2.
The whole thing traces back to March 6, 2021, when a SpongeBob Fandom wiki user named Kmh1481 left a comment on the page for the episode "Gone." She wrote: "I hate that even Subaru took part in no SpongeBob day what kind of best friend is he"3. Another user, Idoodle247, replied asking "Who's Subaru?" Kmh1481 answered simply: "I call Patrick Subaru"2.
That exchange sat on the wiki for four years, virtually unnoticed. When it finally blew up in 2025, Kmh1481 (who revealed her real name is Kylie) returned to the Fandom page to explain her logic. She told another user, AlkalineOrSomething: "I call Patrick Subaru because the name Subaru sounds cute." She added that "any word ending in the letter u sounds cute and Patrick looks so cute a lot of the time"3.
The "Pagani" half of the meme appeared later, during the viral wave. On March 5, 2025, TikToker @gehegwoj1ga posted a video of Patrick hitting his hand with a hammer, captioned "Pagani just trying to do his j*b and Subaru just be geeking," picking up over 671,000 views in two days4. This is the earliest confirmed use of "Pagani" for SpongeBob. The name likely comes from the Pagani Zonda, an Italian sports car, mirroring how "Subaru" doubles as a car brand4.
That same day, a now-deleted Reddit post by u/moelzekiboi on r/subaru may have independently coined the "Pagani" nickname, though the timeline between the TikTok and Reddit posts is unclear4.
Origin & Background
How It Spread
How to Use This Meme
The format is straightforward: take any SpongeBob content (clips, screenshots, or original edits) and replace character names with their car brand equivalents. The standard mapping is:
- Patrick Star → Subaru - SpongeBob → Pagani - Squidward → Nissan - Mr. Krabs → Toyota
Posts typically use these names in captions as though they're the characters' real names, with no explanation. The humor comes from total commitment to the bit. Common formats include compilation videos ("Best Subaru moments"), captioned screenshots ("nah but why pagani wearing mr.toyotas skin"), and meme posts referencing in-show events using the car names.
Cultural Impact
Fun Facts
Kylie chose the name "Subaru" purely because words ending in "u" sound cute to her, not because of any car connection.
A Patrick Subaru car dealership actually exists in Shrewsbury, Massachusetts, which fans discovered after the meme went viral.
The Subaru car logo features six stars, matching Patrick's surname "Star".
Kylie personally asked voice actor Bill Fagerbakke to say "Subaru" in an episode during a virtual auction. Fans think his line "And I'm affordable car" in Episode 305 was a deliberate nod.
Some TikTokers accused the "Pagani" extension of being a forced meme, since it emerged to ride the coattails of the organic "Subaru" trend.
Derivatives & Variations
Nissan (Squidward)
— Fans extended the car-naming convention to Squidward, calling him "Nissan" in posts and videos[1][3].
Toyota (Mr. Krabs)
— Mr. Krabs picked up the nickname "Toyota" or "Mr. Toyota" as the trend expanded to the full SpongeBob cast[4].
"Best Subaru moments" compilations
— TikTok creators cut together Patrick Star highlight reels under the Subaru name, with @clipstiktok766's version reaching over 800,000 views[1].
Frequently Asked Questions
References (6)
- 1
- 2
- 3
- 4Pagani and Subaru - Know Your Memeencyclopedia
- 5Top Gear (2002 TV series)encyclopedia
- 6Pagani and Subaru - Urban Dictionarydictionary