# Peter Duttons Unflattering Face

> Peter Dutton's Unflattering Face is a 2016 Photoshop meme featuring a dramatically shadow-lit photograph of the Australian Immigration Minister from a May press conference that went viral after Dutton's office requested its deletion, sparking a Streisand Effect.

Peter Dutton's Unflattering Face is a photoshop meme built around a dramatically shadow-lit photograph of Australian Immigration Minister Peter Dutton, snapped at a press conference on May 3, 2016. The image went viral after Dutton's office asked the journalist who tweeted it to take it down, triggering a textbook Streisand Effect that turned a single awkward photo into a nationwide Photoshop frenzy across Twitter and Reddit.

## Origin
On May 3, 2016 (May 2 local Australian time), Australia's Ministry of Immigration and Border Protection held a press conference about two Somali asylum seekers who had set themselves on fire on Nauru[1]. As Minister Peter Dutton approached the podium in a dimly lit room, Fairfax Media photographer Alex Ellinghausen captured a shot of Dutton with most of his face swallowed in shadow[3]. Ellinghausen's colleague, political reporter Stephanie Peatling, tweeted the photo with the caption "eek"[2].

Shortly after, Dutton's office contacted Peatling to request the tweet be removed, calling the image "unflattering"[4]. Peatling complied but immediately posted a follow-up tweet explaining why she'd deleted it: "IM Dutton's office tres unhappy abt most recent pic of him so have taken it off twitter because I don't have time to argue with them"[1]. She later elaborated on Fairfax's budget liveblog that Dutton's aide "took considerable umbrage with it and most strongly protested its presence on the socials"[3].

- **Platform:** Twitter (initial tweet), Reddit /r/PhotoshopBattles (viral spread)
- **Creator:** Alex Ellinghausen (photographer), Stephanie Peatling (original tweet), Dave Donovan (viral re-share)
- **Date:** 2016

## Overview
The meme centers on a press conference photograph where Dutton's face is half-obscured by deep shadow, giving him an ominous, almost cinematic villain look. The dim lighting and timing of the camera flash made the sitting immigration minister look like he was emerging from darkness, which struck an ironic chord given the grim subject of the press conference. Once Dutton's team tried to suppress the image, the internet did what it always does: made thousands of edits, slotting Dutton's shadowy mug into horror movies, album covers, and political satire.

## How It Spread
The takedown request backfired almost immediately. Within an hour, Australian journalist Dave Donovan tweeted the same photograph, explicitly invoking the Streisand Effect[5]. Twitter users piled on, sharing the original image alongside increasingly creative edits. "Peter Dutton" shot to the top of Australia's trending topics, with the BBC reporting around 9,000 tweets about the politician[2].

The same day, Redditor MonthofMarch posted the image to /r/PhotoshopBattles with the title "Australia's Immigration minister Peter Dutton wants this photo removed"[5]. The thread generated nearly 100 photoshopped parodies and eventually hit Reddit's front page[1]. Edits ranged from playful to genuinely unsettling: users cast Dutton as Hannibal Lecter, Voldemort, and various horror villains[3]. Guardian Australia cartoonist First Dog on the Moon ran a caption contest that attracted over 200 responses, including riffs on *Silence of the Lambs* and Joseph Conrad's *Heart of Darkness*[1].

By May 4, the story had jumped from Australian media to international outlets. The Guardian, BBC, BuzzFeed, SBS, and Junkee all covered the saga[2][6]. BuzzFeed's Brad Esposito framed it with maximum irony: "Peter Dutton wants this photo deleted, so please delete it ASAP"[6]. Multiple outlets drew parallels to Beyoncé's failed attempt to scrub unflattering Super Bowl photos from the internet[1].

An unintended casualty of the whole affair was Professor Peter Dutton, director of the China Maritime Studies Institute at the US Naval War College in Rhode Island, who had previously complained about being confused with the Australian minister[1]. His Twitter account, @Peter_Dutton, likely received a flood of misdirected mentions. "So...maybe you are not aware that I am American, not an Australian politician?" he had previously tweeted[1].

## How to Use
The format is straightforward: take the original shadow-drenched photograph and edit Dutton's face into any context where a menacing, half-lit figure would be funny or fitting. Common approaches include:
1. Photoshop Dutton into movie stills, especially horror or thriller scenes
2. Place his shadowy face onto famous paintings or album covers
3. Add captions referencing Australian politics, immigration policy, or internet censorship
4. Use the "please delete this" framing as ironic reverse psychology

## Cultural Impact
The incident became one of Australia's most high-profile examples of the Streisand Effect in politics. Dutton's communications team, which at the time included three official press secretaries (the most of any minister besides Malcolm Turnbull), was widely criticized for the blunder[1]. The story was picked up by the BBC, making it one of the rare Australian political memes to get significant international coverage[2].

The Junkee coverage pointedly noted the irony of Dutton worrying about an unflattering photo while presiding over Australia's controversial offshore detention policies, writing that someone "so concerned with how people perceive them would think twice before accusing refugee advocates of schooling asylum seekers in suicide techniques"[7]. The meme became inseparable from broader criticism of Dutton's hardline immigration stance, with users incorporating pointed political commentary into their edits[3].

Young Labor's official Twitter account joined in, posting their own edit captioned "Peter Dutton's worst nightmare"[7]. Political cartoonists had a field day, and the /r/PhotoshopBattles thread was widely cited as one of the subreddit's best political entries[1].

## Fun Facts
- Peatling's original tweet used just the single-word caption "eek," which she later explained was shorthand for "if I were a press secretary to Mr Dutton I wouldn't be thrilled to see the picture"[3].
- The press conference where the photo was taken was itself about Dutton blaming refugee advocates for asylum seeker self-harm on Nauru, making the whole episode a collision of political controversy and internet comedy[7].
- An American academic named Peter Dutton at the US Naval War College became collateral damage, having previously tweeted his frustration at being mistaken for the Australian politician[1].
- Budget night in Australia fell on the same day the meme peaked, meaning Dutton's face was trending alongside the federal budget[3].
- Dutton's office had three press secretaries at the time, the most of any minister bar the Prime Minister, yet still managed the takedown request poorly[1].

## Frequently Asked Questions
### What is Peter Dutton's Unflattering Face?
It's a photoshop meme based on a shadow-heavy press conference photograph of Australian Immigration Minister Peter Dutton, taken by Fairfax photographer Alex Ellinghausen on May 3, 2016[4].

### Where did Peter Dutton's Unflattering Face come from?
The photo was taken at a press conference about asylum seeker self-harm on Nauru. Fairfax reporter Stephanie Peatling tweeted it, Dutton's office asked her to remove it, and the resulting backlash made it go viral[2].

### What does Peter Dutton's Unflattering Face mean?
The meme is used to mock both Dutton's ominous appearance in the photo and his office's failed attempt at media suppression. It became a shorthand for the Streisand Effect in Australian politics[1].

### How do you use Peter Dutton's Unflattering Face?
Take the original shadowy photograph and Photoshop Dutton into movie scenes, famous artworks, or satirical political contexts. The "please delete this" framing adds an extra layer of irony[5].

### Is Peter Dutton's Unflattering Face still popular?
The meme peaked in May 2016 and is largely inactive today. It occasionally resurfaces when Dutton is in the news, but the main wave of photoshop edits was concentrated in that single week[3].

### Why did Peter Dutton's office want the photo removed?
Dutton's staffer told Peatling the image was "unflattering" and demanded to know why she had tweeted it. After a back-and-forth conversation, Peatling agreed to remove it on the condition she could say they'd asked her to[2].

### What happened on Reddit with the Dutton photo?
Redditor MonthofMarch posted the image to /r/PhotoshopBattles, where it generated nearly 100 edits and reached Reddit's front page[5].

### How many tweets did the Dutton photo generate?
The BBC reported approximately 9,000 tweets about Peter Dutton as the photo trended nationally on Twitter[2].

### Who is the American Peter Dutton who got caught up in this?
Professor Peter Dutton, director of the China Maritime Studies Institute at the US Naval War College, had previously complained about being confused with the Australian politician and likely received a surge of misdirected mentions[1].

### What is the Streisand Effect connection?
The Dutton photo is a classic example: attempting to suppress an image online only draws far more attention to it. Multiple outlets explicitly named the Streisand Effect when covering the story[5].

## References
1. [This Is What Happens When You Tell The Internet To Delete A Photo](<https://www.buzzfeed.com/bradesposito/peter-dutton-memes-ii?utm_term=.gvZgdmb6X4#.hn7dxMAn9B>)
2. [Peter Dutton photo goes global after he demands it be deleted from internet | Peter Dutton | The Guardian](<https://www.theguardian.com/australia-news/2016/may/04/peter-dutton-photo-goes-global-after-he-demands-it-be-deleted-from-internet>)
3. [When Peter Dutton's face became an ever-evolving meme](<https://www.smh.com.au/politics/federal/when-duttons-face-became-an-everevolving-meme-20160503-golhmv.html>)
4. [Peter Dutton's Unflattering Face - Know Your Meme](<https://knowyourmeme.com/memes/peter-duttons-unflattering-face>)
5. [2024 in Australia](<https://en.wikipedia.org/wiki/2024_in_Australia>)
6. ['Unflattering' photo Peter Dutton's team wanted deleted goes viral | SBS News](<https://www.sbs.com.au/news/article/unflattering-photo-peter-duttons-team-wanted-deleted-goes-viral/rehvldeng>)
7. [The picture of Australian minister too 'unflattering' for Twitter - BBC News](<https://www.bbc.com/news/world-australia-36202165>)
8. [Peter Dutton photo goes global after he demands it be deleted from internet | Peter Dutton | The Guardian](<http://www.theguardian.com/australia-news/2016/may/04/peter-dutton-photo-goes-global-after-he-demands-it-be-deleted-from-internet>)
9. [Letter from Immigration Minister Peter Dutton to Fairfax Media](<http://www.theage.com.au/comment/the-age-letters/letter-from-immigration-minister-peter-dutton-to-fairfax-media-20160211-gmri5l.html>)
10. ['Unflattering' photo Peter Dutton's team wanted deleted goes viral | SBS News](<http://www.sbs.com.au/news/article/2016/05/04/unflattering-photo-peter-duttons-team-wanted-deleted-goes-viral>)
11. [When Peter Dutton's face became an ever-evolving meme](<http://www.smh.com.au/federal-politics/political-news/when-duttons-face-became-an-everevolving-meme-20160503-golhmv.html>)
12. [People Are Having Lots Of Fun With This Photo That Peter Dutton Doesn't Want You To See](<http://junkee.com/peter-dutton-really-doesnt-want-you-to-see-this-photo-of-him-looking-like-the-devil/77363>)

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