# Pilk

Pilk is a portmanteau of Pepsi and milk that circulated as a disgust meme after Twitter user @scubadivingzoo posted a photo of the murky brown concoction in July 2020. The drink itself dates back to a Laverne & Shirley gag from the late 1970s, but online reactions treated it as a fresh culinary sin worth photoshopping and filming. By December 2022, Pepsi was selling the mixture as 'Pilk and Cookies' in a Lindsay Lohan Christmas ad.

## Origin
The Pepsi and milk combination predates meme culture by decades. Penny Marshall's character Laverne DeFazio drank it on the ABC sitcom Laverne & Shirley sometime between 1976 and 1983, sipping from a milk bucket and complaining it 'needs more Pepsi'[4]. Food blogger Sabrina Eldredge published a recipe for the mix on PopSugar in 2014, crediting a college friend and calling it more palatable than it sounds[3].

Pilk as a meme started on July 28, 2020, when Twitter user @scubadivingzoo posted 'y'all want a glass of pilk' alongside a photo of the murky mixture between a Pepsi bottle and a milk jug[1]. The tweet reached over 53,000 likes and 10,000 retweets within a year. The image hit r/shittyfoodporn the same day[2].

- **Platform:** Twitter / Reddit (viral spread)
- **Creator:** Unknown (Twitter user @scubadivingzoo posted the viral July 2020 image)
- **Date:** 2020

## Overview
Pilk posts usually take one of two shapes. First is the reaction image, in which users photoshop religious iconography, cartoon crusaders or action figures recoiling at the sight of a glass of the murky brown drink. One widely shared example features a crusader character aiming a gun at the original pilk photo, played as a holy-war response to the mixture[5].

Pour-and-react videos make up a second format, where creators mix Pepsi with milk on camera and react with grimaces. YouTuber Satchmo Kennedy filmed one of the earliest tests in November 2020 and called the result disgusting[11]. Pilk also stretched to adjacent gag drinks, with 'pickle milk' and 'poop milk' folded under the name in online usage[4].

## How to Use
Pilk posts typically caption the original 2020 photo with a disgust reaction, or stage a video of someone pouring Pepsi over milk and trying it. Users often substitute other 'milk' pairings, such as pickle milk, under the same name.

## Frequently Asked Questions
### What is Pilk?
Pilk is a portmanteau of Pepsi and milk, a mixed drink that went viral as a disgust meme after a July 28, 2020 tweet by @scubadivingzoo[1].

### Where did Pilk come from?
The Pepsi-and-milk combo first aired on Laverne & Shirley between 1976 and 1983[4] and resurfaced in a 2014 PopSugar recipe by Sabrina Eldredge[3], but it became a meme after @scubadivingzoo's 2020 tweet drew more than 53,000 likes in a year[1].

### What does Pilk mean?
Pilk blends 'Pepsi' and 'milk,' though it also gets applied to 'pickle milk' and other gag milk mixtures online[4].

### How do you use Pilk?
People make reaction-image memes where characters recoil from a glass of the drink[5], or film pour-and-sip videos trying it on camera[11].

### Is Pilk still popular?
Pilk got a mainstream boost in December 2022 when Pepsi ran Christmas ads with Lindsay Lohan pitching 'Pilk and Cookies' for Santa[7][8].

## References
1. [https://twitter.com/scubadivingzoo/status/1287984371761328128/photo/1](<https://twitter.com/scubadivingzoo/status/1287984371761328128/photo/1>)
2. [https://www.reddit.com/r/shittyfoodporn/comments/hzl6h6/pilk/](<https://www.reddit.com/r/shittyfoodporn/comments/hzl6h6/pilk/>)
3. [https://www.popsugar.com/food/Pepsi-Milk-Recipe-129792](<https://www.popsugar.com/food/Pepsi-Milk-Recipe-129792>)
4. [https://knowyourmeme.com/memes/pilk](<https://knowyourmeme.com/memes/pilk>)
5. [https://www.reddit.com/r/memes/comments/i2nknh/chocolate_pilk/](<https://www.reddit.com/r/memes/comments/i2nknh/chocolate_pilk/>)
6. [https://memeclassheroes.tumblr.com/post/627343841514733568](<https://memeclassheroes.tumblr.com/post/627343841514733568>)
7. [https://www.instagram.com/p/CloL1rbAa2w/](<https://www.instagram.com/p/CloL1rbAa2w/>)
8. [https://www.instagram.com/p/CloMhquAkkk/](<https://www.instagram.com/p/CloMhquAkkk/>)
9. [https://twitter.com/BitchAssBowie/status/1598368483540090880](<https://twitter.com/BitchAssBowie/status/1598368483540090880>)
10. [https://www.instagram.com/p/CQ66hhbAxp4/](<https://www.instagram.com/p/CQ66hhbAxp4/>)
11. [https://www.youtube.com/watch?v=5yaB3fojePU](<https://www.youtube.com/watch?v=5yaB3fojePU>)

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Source: https://meme.com/memes/pilk
Published by meme.com — The Internet Meme Library