# Pointing Rick Dalton > Pointing Rick Dalton is a 2020 reaction meme featuring Leonardo DiCaprio as Rick Dalton from *Once Upon a Time in Hollywood*, pointing excitedly at a television screen to express recognition of something familiar. Pointing Rick Dalton is a reaction image meme featuring Leonardo DiCaprio as Rick Dalton in the 2019 film *Once Upon a Time in Hollywood*, excitedly pointing at a television screen. The screenshot first went viral as a meme in early 2020 and is used to express the thrill of recognizing something specific, like spotting a familiar actor or hearing a movie's title spoken aloud in the film. It's one of DiCaprio's most recognizable meme images and a go-to format for "I noticed that!" moments online. ## Origin *Once Upon a Time in Hollywood* premiered at the 2019 Cannes Film Festival on May 21, 2019, and hit U.S. theaters on July 26, 2019[2]. The film follows Rick Dalton, a fading 1960s TV western star clinging to relevance in a changing Hollywood landscape[1]. In the scene that spawned the meme, Rick sits in his living room watching an episode of *The F.B.I.* in which he guest stars. When his face appears on the screen, he points at it with obvious excitement, eager to show Cliff that he's still got it[1]. The earliest known use of the screenshot as a meme came on February 7, 2020, when Twitter user @annaswnsn posted it with the caption "when I notice the timeline changes in *Little Women*." The tweet pulled in over 9,800 likes and 990 retweets[3]. - **Platform:** Twitter - **Creator:** @annaswnsn (earliest known meme usage), Mike Scollins (viral popularizer) - **Date:** 2020 ## Overview The image shows DiCaprio's character Rick Dalton slouched in a mid-century armchair, holding a cigarette and a beer, leaning forward and pointing at a TV screen with an expression of pure, giddy recognition[1]. It's a still from a scene in *Once Upon a Time in Hollywood* where Rick watches himself appear on the television show *The F.B.I.* alongside his stunt double Cliff Booth, played by Brad Pitt[3]. The combination of DiCaprio's intense body language, the casual domestic setting, and that unmistakable "I see it!" energy makes the image instantly readable as a reaction format. People use it online to signal excited recognition of something specific, often pairing it with a "When..." caption[4]. The meme works best for niche, observational humor rather than broad statements. ## How It Spread For about a month, the format stayed relatively quiet. On March 1, 2020, Twitter user @Kee_Bully19 posted a variation captioned "Me throughout watching *The Invisible Man*," which picked up around 285 likes and 75 retweets[4]. Then came the post that broke the meme wide open. On April 5, 2020, writer Mike Scollins tweeted the image with the caption "when someone says the title of the movie in the movie"[1]. That single tweet racked up over 432,000 likes and 69,000 retweets in under a week[3]. The timing was perfect. It was early April 2020. Everyone was locked inside, glued to screens, and looking for exactly this kind of low-effort, high-relatability content[1]. The floodgates opened immediately. That same day, Twitter user @CrypticNoOne posted "When I'm watching *Monsters Inc* and see monsters working in an incorporated company," earning over 11,000 likes[4]. By April 7, the meme had jumped to Reddit, where user LoadOfBarnacles07 captioned it "Me when someone from Team Avatar shows up in *Legend of Korra*," pulling 7,800 upvotes at a 98% approval rate[3]. The format quickly settled into its lane: recognition humor. Spotting a familiar face in a new show, hearing a title drop, catching a subtle Easter egg. The meme became the internet's universal "I got that reference" image[1]. Film fans especially latched onto it as a way to celebrate hidden details and pop culture callbacks[4]. ## How to Use The Pointing Rick Dalton format typically follows a simple structure: 1. Start with a "When..." or "Me when..." caption that sets up a moment of recognition 2. Pair it with the screenshot of DiCaprio pointing 3. The key is specificity. The more niche and particular the observation, the better the meme lands ## Cultural Impact Pointing Rick Dalton carved out a permanent spot in the internet's visual vocabulary. It filled a gap that existing reaction images didn't quite cover. While "Spider-Man Pointing at Spider-Man" is about two things being identical, the DiCaprio version is about a person *noticing* something[1]. It's less about similarity and more about the act of recognition itself. The meme also added to DiCaprio's unusual status as one of the internet's most memed actors, despite having almost no social media presence. From the "Walking" meme to "Cheers" to this one, his filmography keeps producing images that translate perfectly into reaction formats[1]. The image even gets referenced in articles about Easter egg culture in films like *Ready Player One*, where the entire premise is about recognizing hidden pop culture references[4]. The meme's April 2020 explosion also made it a defining artifact of early pandemic internet culture, when captive audiences at home drove massive engagement with relatable, low-stakes humor. ## Fun Facts - The film scene shows Rick watching himself on *The F.B.I.*, a real American TV series that aired from 1965 to 1974[1]. - *Once Upon a Time in Hollywood* is the final film to feature Luke Perry, who died on March 4, 2019[2]. - Tarantino has called *Once Upon a Time in Hollywood* his personal favorite among his own films[2]. - The meme sat dormant for over seven months after the film's release before anyone turned it into a reaction image[3]. - Mike Scollins' viral "title of the movie in the movie" tweet earned nearly half a million likes, making it one of the most successful single-meme posts of early 2020[4]. ## Frequently Asked Questions ### What is Pointing Rick Dalton? It's a reaction image meme using a screenshot of Leonardo DiCaprio as Rick Dalton in *Once Upon a Time in Hollywood*, pointing excitedly at a TV screen. People use it online to express the thrill of recognizing something specific[3]. ### Where did Pointing Rick Dalton come from? The image comes from a scene in Quentin Tarantino's 2019 film where Rick Dalton watches himself on TV. Twitter user @annaswnsn first used it as a meme on February 7, 2020[3]. ### What does Pointing Rick Dalton mean? The meme expresses excited recognition. It's the digital equivalent of saying "I noticed that!" or "I got that reference!" The pointing gesture and DiCaprio's intense expression convey the feeling of catching something specific[1]. ### How do you use Pointing Rick Dalton? Pair the image with a "When..." caption describing a moment of recognition, like spotting a familiar actor or hearing a movie's title spoken in the movie. The more specific and niche the observation, the better[1]. ### Is Pointing Rick Dalton still popular? The meme reached peak virality in April 2020 and is now a well-established classic in the reaction image canon. It still gets regular use whenever someone wants to express the "I recognized that" feeling[1]. ### Who made the Pointing Rick Dalton meme go viral? Writer Mike Scollins posted the image on April 5, 2020, with the caption "when someone says the title of the movie in the movie," which got over 432,000 likes and kicked off the format's massive spread[3]. ### What movie is the Pointing Rick Dalton meme from? It's from *Once Upon a Time in Hollywood* (2019), directed by Quentin Tarantino. The film stars Leonardo DiCaprio as Rick Dalton and Brad Pitt as Cliff Booth[2]. ### What is Rick Dalton pointing at in the scene? Rick is pointing at a television screen showing an episode of the TV show *The F.B.I.* in which his character has a guest-starring role. He's excited to see himself on screen[1]. ### Why did the meme blow up during the pandemic? The format went viral in April 2020, right at the start of global lockdowns. With everyone stuck at home watching screens, the relatable "I spotted something" humor hit a nerve[1]. ### Is Leonardo DiCaprio aware of his meme status? DiCaprio has no public TikTok or Twitter presence, and there's no documented response from him about the pointing meme specifically. His face keeps generating meme formats from his film roles regardless[1]. ## References 1. [The Leonardo DiCaprio Meme Pointing Explained: Why We Can’t Stop Using Rick Dalton - Ffcampaignforchildren]() 2. [Game On With These Ready Player One Facts Only Huge Fans Know]() 3. [Pointing Rick Dalton - Know Your Meme]() 4. [Predator (film)]() 5. [Once Upon a Time in Hollywood]() --- Source: https://meme.com/memes/pointing-rick-dalton Published by meme.com — The Internet Meme Library