# Pokémon Sleep Pokémon Sleep is a sleep-tracking mobile game from The Pokémon Company and Select Button, announced in May 2019 and released worldwide in July 2023. The app rewards players for logging real sleep by matching their patterns to Snorlax's naps, and its 2023 launch spawned a wave of shiny-hunting jokes and Professor Neroli fan art. ## Origin Pokémon Sleep was announced on May 28th, 2019, at a Pokémon Company press conference in Tokyo, where president and CEO Tsunekazu Ishihara said the app would aim to "turn sleeping into entertainment" much like Pokémon GO did for walking[2]. The same event unveiled the Pokémon GO Plus + accessory, a disc-shaped device with a built-in accelerometer that tracks how long the user sleeps and syncs data to the app over Bluetooth[1]. Development was handed to Select Button, the studio behind Pokémon: Magikarp Jump[1]. After a long delay from the original 2020 target, an official trailer went up on YouTube on February 27th, 2023, and the finished game launched worldwide on iOS and Android between July 16th and 18th, 2023[3][4]. - **Platform:** Press conference (announcement) / Twitter and YouTube (viral spread) - **Creator:** The Pokémon Company and Select Button (developers); meme edits by fans - **Date:** 2019 ## Overview Pokémon Sleep is a sleep-tracking mobile app built around the idea of turning bedtime into gameplay, with players logging naps to attract Pokémon that gather around a giant sleeping Snorlax[1]. The Pokémon Company pitched it as a follow-up in spirit to Pokémon GO, aiming to do for sleeping what that game did for walking[2]. Sleep sessions are scored and categorized into styles like dozing, snoozing and slumbering, which determine which Pokémon show up in the morning. Online, the game turned into a running joke well before it was even playable, with users treating the announcement as an excuse to imagine Pokémon versions of every other lifestyle app[1]. After the July 2023 launch, the community pivoted to memes about grinding sleep data, hoarding phones to hunt shiny Pokémon, and thirsting over Professor Neroli, the pink-haired sleep researcher who narrates the game[3]. ## How to Use In the app itself, players place their phone on the mattress at bedtime, let the microphone and accelerometer log the night, and wake up to a "sleep style" reading that dictates which Pokémon join Snorlax's research site. As a meme, the format usually shows either a person setting up an absurd number of phones to game the tracker (the shiny hunter joke) or fan art of Professor Neroli, the pink-haired sleep scientist added in the 2023 release[3]. ## Frequently Asked Questions ### What is Pokémon Sleep? Pokémon Sleep is a sleep-tracking mobile app developed by Select Button that scores a player's nightly sleep and rewards them with Pokémon gathering around a giant Snorlax[1]. ### Where did Pokémon Sleep come from? It was announced by The Pokémon Company on May 28th, 2019, at a Tokyo press conference alongside the Pokémon GO Plus + accessory[2]. ### What does Pokémon Sleep mean? The name refers to the app's core idea of "turning sleeping into entertainment," with sleep quality translating into in-game progress the way steps did in Pokémon GO[2]. ### How do you use Pokémon Sleep? Players leave their phone on the mattress overnight so the app can log movement and sound, then wake up to see which Pokémon showed up based on their sleep style[1]. ### Is Pokémon Sleep still popular? Yes, the app launched worldwide between July 16th and 18th, 2023, and its release fueled ongoing memes about shiny hunting and fan art of Professor Neroli[3]. ## References 1. [https://www.polygon.com/2019/5/28/18643531/pokemon-sleep-tracker-pokemon-go-niantic-nintendo]() 2. [https://edition.cnn.com/2019/05/29/tech/pokemon-sleep-app-nintendo/index.html]() 3. [https://knowyourmeme.com/memes/pokemon-sleep]() 4. [https://www.youtube.com/watch?v=vTWkBjxvBok]() 5. [https://www.urbandictionary.com/define.php?term=Pokemon%20Sleep]() --- Source: https://meme.com/memes/pokemon-sleep Published by meme.com — The Internet Meme Library