# Rehab Was Supposed To Be a Fresh Start A somber line from the animated series BoJack Horseman turned into a sad-edit template on TikTok starting in September 2022, when creator @bojackvids paired the clip with Cocteau Twins' 'Sea, Swallow Me'[2]. By late 2023, horse photos and depressing slideshow edits set to the audio had racked up tens of thousands of posts under the trend's primary sound[1]. ## Origin The source scene aired on January 31st, 2020, when BoJack Horseman's final season dropped the episode 'Sunk Cost and All That' on Netflix[2]. In that scene, BoJack sits at his desk and tells Princess Carolyn that rehab was supposed to be a fresh start, a line later clipped and reuploaded to YouTube in standalone form[4]. The meme itself was born on September 12th, 2022, when TikTok user @bojackvids posted an edit of the scene scored with 'Sea, Swallow Me' by Cocteau Twins[5]. Within roughly a year, that upload gathered about 1.3 million plays and 169,400 likes, and the sound was credited as 'always the same ending – Bojack Vids,' kicking off the trend[3][5]. - **Platform:** BoJack Horseman (source) / TikTok (viral spread) - **Creator:** @bojackvids (TikTok) - **Date:** 2022 ## Overview Rehab Was Supposed To Be a Fresh Start quotes BoJack telling Princess Carolyn that his latest attempt at sobriety did not fix anything, delivered in season six, episode 11 of the Netflix series[2]. On TikTok, the clip got welded to Cocteau Twins' dreamy 'Sea, Swallow Me,' creating an audio that soundtracks melancholy slideshows and lip-dubs[1]. The sound was uploaded under the title 'always the same ending' by Bojack Vids and became the trend's anchor[3]. Most edits lean into the horse angle, pairing the quote with photos or clips of real horses, the Horse Sitting On a Porch image, or someone wearing a horse mask in public[3]. The tone is uniformly bleak or deadpan, treating the BoJack line as a stand-in for any 'I tried to start over and failed' feeling. The copypasta version of the quote also circulated separately as a reply-bait caption on sad posts[3]. ## How It Spread Other TikTok creators latched onto the sound almost immediately. On a date shortly after the original, user @chemical.inbalance lip-dubbed the audio and pulled in roughly 668,300 plays and 157,100 likes over a year[6]. On October 14th, 2022, @_musicluvr_ filmed someone wearing a horse mask inside a Spirit Halloween store set to the clip, reaching around 1.7 million plays and 529,000 likes[7]. Usage carried into the following year with heavier horse imagery. On September 3rd, 2023, TikToker @.ruby.sapphire set the Horse Sitting On a Porch photo to the audio and reportedly hit about 7.7 million plays and 1.8 million likes in a month[8]. The format also jumped off TikTok: on October 8th, 2023, YouTuber Pooty Tang cut the BoJack line over Red Dead Redemption 2 footage[9]. By October 24th, 2023, Know Your Meme logged more than 35,100 posts under the primary 'always the same ending' sound[1]. Growth tapered off through 2024 and 2025 as the sad-slideshow audio cycle moved on to newer sounds. ## Frequently Asked Questions ### What is Rehab Was Supposed To Be a Fresh Start? It is a TikTok audio and copypasta drawn from a BoJack Horseman scene in which the title character admits his rehab stint failed him, commonly paired with sad horse edits[1]. ### Where did Rehab Was Supposed To Be a Fresh Start come from? The line is spoken by BoJack in the January 31st, 2020 Netflix episode 'Sunk Cost and All That,' then turned into a TikTok trend by @bojackvids on September 12th, 2022[3][5]. ### What does Rehab Was Supposed To Be a Fresh Start mean? It expresses the feeling that an attempt to reset one's life did not work, used ironically or earnestly over melancholy visuals[2]. ### How do you use Rehab Was Supposed To Be a Fresh Start? Creators typically overlay the audio on a sad slideshow, a horse photo, or a lip-dub, often paired with the Horse Sitting On a Porch image or similar horse content[8]. ### Is Rehab Was Supposed To Be a Fresh Start still popular? Posting activity peaked in late 2023, when the main sound passed 35,100 TikTok videos, and the trend declined after that[1]. ## References 1. [https://www.youtube.com/watch?v=1uWbEe7U3ZY]() 2. [https://www.imdb.com/title/tt11028164/]() 3. [https://knowyourmeme.com/memes/rehab-was-supposed-to-be-a-fresh-start]() 4. [https://www.youtube.com/watch?v=JX29UugBqGc]() 5. [https://www.tiktok.com/@bojackvids/video/7142643431704186118]() 6. [https://www.tiktok.com/@chemical.inbalance/video/7146310927380466990]() 7. [https://www.tiktok.com/@_musicluvr_/video/7154220945887055147]() 8. [https://www.tiktok.com/@.ruby.sapphire/video/7274648711051955499]() 9. [https://www.youtube.com/watch?v=nB3uBdaRCB4]() --- Source: https://meme.com/memes/rehab-was-supposed-to-be-a-fresh-start Published by meme.com — The Internet Meme Library