# Seize the Means of Production
Seize the Means of Production is a Marxist rallying cry that Reddit and Facebook shitposters turned into a communist punchline during the 2016 Bernie Sanders campaign. Old image macros, webcomics and Weird Facebook pages got retrofitted with the slogan, giving the left its own answer to the alt-right's meme output that year[1].
## Origin
The phrase traces back to Karl Marx's 1867 Das Kapital, where Marx wrote about a laborer who might "own his means of production" and work only enough hours to survive[2]. The exact string "seize the means of production" is generally credited to W. E. B. Du Bois' posthumously published 1968 autobiography, in which he declared himself a communist[4].
As a meme, though, it starts in 2016. On March 25, 2016, Redditor FutureFormerRedditor posted an edit to /r/LateStageCapitalism swapping the Bop It webcomic's toy for a portrait of Karl Marx shouting "Seize the Means of Production"[3]. Five days later, on March 30, 2016, /u/silverben10 posted to /r/OutOfTheLoop asking what the slogan even meant, a good marker of how fast it had jumped out of niche communist subreddits into general Reddit awareness[6].
- **Platform:** Karl Marx (source phrase) / Reddit and Facebook (viral spread)
- **Creator:** Unknown
- **Date:** 2016
## Overview
As a meme, Seize the Means of Production works as a drop-in punchline glued onto existing image macros, webcomics and reaction templates. The joke usually pairs a very online setup with a jarring Marxist demand, so a Bop It panel, a SpongeBob screencap or a wojak edit ends in the same call for the workers to take the factories[3]. The line reads as sincere revolutionary theory and as bit at the same time, which is most of the humor.
The format is closely tied to the 2016 US election cycle, when leftist meme pages picked up the tone that the Onion had been using for decades and pointed it at capitalism, landlords and the Democratic establishment[1]. Pages and subreddits like /r/LateStageCapitalism and Bernie Sanders' Dank Meme Stash pushed the slogan hard enough that other Redditors on /r/OutOfTheLoop had to ask what it even meant[5].
By late 2016 the phrase was doing double duty: a genuine ideological callout for online socialists and communists, and a self-aware punchline that any Weird Facebook page could bolt onto an unrelated image for a cheap laugh[1]. That flexibility is why the same four words show up on Marx macros, Barnie Sandlers edits and completely apolitical shitposts.
## How It Spread
Communist humor had lived quietly on Reddit in places like /r/FULLCOMMUNISM before 2016, but Bernie Sanders' primary run against Hillary Clinton pulled it into the wider meme economy[4]. Bernie Sanders' Dank Meme Stash on Facebook, which the Daily Dot reported had roughly 442,000 members by August 2016, became the anchor page, and offshoot groups like "I Got Banned From Bernie Sanders' Dank Meme Stash" spun up thousands of their own members[1].
On Reddit, /r/Me_IRL began flooding with communist edits in late 2015, prompting user GuessMeNow to file an /r/OutOfTheLoop question asking why a normie meme sub had gone red[5]. A few months later, on March 30, 2016, silverben10 filed a follow-up thread specifically about the "seize the means of production" line, confirming the slogan had become its own recognizable format rather than just background flavor[6]. The Marx Bop It edit on /r/LateStageCapitalism a few days earlier is one of the clearest early examples of the template in the wild[3].
In August 2016 the Daily Dot ran a piece framing Bernie Sanders' Dank Meme Stash, "Anarchists for Bernie Sanders", "Bro we are communist. Problem?" and Weird Facebook staples like Lettuce Dog as an "alt-left" answer to the alt-right's meme apparatus, with Seize the Means of Production as the shared punchline holding it together[1]. That coverage locked the phrase in as shorthand for the whole 2016 leftist Facebook and Reddit scene.
## How to Use
A typical Seize the Means of Production edit takes an existing meme template, an image macro, a four-panel webcomic, a Weird Facebook screenshot, and swaps the final panel or the punchline for the Marxist slogan. The common convention is that the setup stays goofy and low-stakes (Bop It, a cartoon character, a wholesome interaction) while the payoff is delivered completely deadpan, as if the demand for worker ownership of production is the obvious next step[3].
## Frequently Asked Questions
### What is Seize the Means of Production?
It's a Marxist slogan about workers taking control of factories and infrastructure that got turned into a leftist meme punchline on Reddit and Facebook around 2016[1].
### Where did Seize the Means of Production come from?
The idea comes from Marx's 1867 Das Kapital, and the exact phrasing is credited to W. E. B. Du Bois' 1968 autobiography[2][4]. As a meme it took off after a March 25, 2016 Bop It edit on /r/LateStageCapitalism[3].
### What does Seize the Means of Production mean?
Literally, it's the communist call for the working class to take collective ownership of the tools and infrastructure that produce goods[2]. As a meme, it's used as a punchline where any setup ends with a demand for worker ownership[3].
### How do you use Seize the Means of Production?
It's typically bolted onto an existing meme template, a webcomic panel, an image macro, or a Weird Facebook screenshot, as a deadpan final line that reframes the joke as a Marxist demand[1].
### Is Seize the Means of Production still popular?
It's a classic of 2016-era leftist Reddit and Facebook humor, first mapped out by the Daily Dot's August 2016 coverage of Bernie Sanders' Dank Meme Stash and adjacent pages[1]. It's still recognizable shorthand for that whole scene[4].
## References
1. [https://www.dailydot.com/unclick/socialists-seizing-memes-production/]()
2. [https://en.wikiquote.org/wiki/Karl_Marx]()
3. [https://www.reddit.com/r/LateStageCapitalism/comments/4bylg1/bop_it/]()
4. [https://knowyourmeme.com/memes/seize-the-means-of-production]()
5. [https://www.reddit.com/r/OutOfTheLoop/comments/3xqtid/why_does_rme_irl_have_a_lot_of_posts_about/]()
6. [https://www.reddit.com/r/OutOfTheLoop/comments/4clisj/can_someone_explain_what_seize_the_means_of/]()
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Source: https://meme.com/memes/seize-the-means-of-production
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