Seven Page Muda
Also known as: Seven Page Muda Muda · Giorno's Seven-Page Beatdown · 7-Page Muda
The Seven-Page Muda is a famous sequence from *JoJo's Bizarre Adventure: Vento Aureo* (Golden Wind) in which protagonist Giorno Giovanna unleashes a prolonged beatdown on villain Cioccolata using his Stand, Gold Experience, while shouting "MUDA" repeatedly across seven manga pages3. First published in August 1998, the scene became one of the most anticipated moments in the JoJo fandom and went viral when it was finally animated in May 2019 as a 30-second barrage requiring six competing animators1.
Overview
The Seven-Page Muda is a climactic fight scene from Part 5 of Hirohiko Araki's long-running manga series *JoJo's Bizarre Adventure*. In it, Giorno Giovanna's Stand, Gold Experience, pummels the sadistic villain Cioccolata with a rapid-fire barrage of punches while Giorno screams the Stand cry "MUDA" (Japanese for "useless") and "WRY"3. The scene is drawn across seven consecutive panels of pure beatdown, making it one of the longest sustained attack sequences in the series2.
What makes it iconic isn't just the violence. It's the buildup. Giorno calmly explains to Cioccolata why his escape plan has already failed, reveals he turned a bullet into a beetle that ate part of Cioccolata's brain, and then declares the villain unworthy of mercy before Gold Experience unloads2. The final punch sends Cioccolata flying into a garbage truck. The sequence works as both peak action and dark comedy.
On August 10, 1998, *JoJo's Bizarre Adventure* chapter 562 was published in Weekly Shonen Jump issue #353. Originally titled "Horrible Guy!" in the magazine release, the chapter was later collected as part of the "Green Day and Oasis" arc2. The fight depicts Giorno's final confrontation with Cioccolata, a deranged former surgeon whose Stand, Green Day, spreads a deadly mold. After Cioccolata fakes his own death and takes Mista hostage, Giorno reveals his countermeasure: he had already transformed one of Mista's bullets into a stag beetle that burrowed into Cioccolata's brain2.
When Cioccolata protests that Giorno promised to spare him, Giorno replies that Cioccolata doesn't deserve it. Gold Experience then delivers a flurry of punches across seven pages (six in the original Weekly Shonen Jump layout), finishing by launching Cioccolata into a garbage truck3. Hirohiko Araki drew the sequence with escalating intensity, each page adding more "MUDA" cries until the final "WRYYYY" punctuates the knockout2.
Origin & Background
How It Spread
Media
How to Use This Meme
The Seven-Page Muda is typically used in three ways:
Reaction clip — Post the anime clip (or a GIF of it) in response to someone getting destroyed in an argument, a game, or any situation where one side is overwhelmingly dominant. The extended length of the beatdown is the joke.
Template overlay — Label Giorno or Gold Experience as one thing and Cioccolata as another to represent a one-sided thrashing. Common setups include "my immune system vs. one cold germ" or "my mom vs. my browser history."
Audio/voiceover remix — The "MUDA MUDA MUDA" audio gets layered over other footage of someone or something getting repeatedly hit, pounded, or otherwise overwhelmed. The escalating rhythm of the Stand cry is what sells it.
Cultural Impact
Fun Facts
The original Weekly Shonen Jump printing had six pages for the beatdown, not seven. The seventh page was added when the chapter was collected in the tankōbon volume.
The anime episode credited a dedicated "Muda Muda Key Animation" staff, a special credit rarely given to a single scene.
Six animators each took their own cut of the sequence and competed to produce the best one, turning the production into an internal contest at the studio.
Giorno's strategy involved turning a bullet into a stag beetle mid-conversation, using his own monologue as a distraction to buy time for the transformation.
Cioccolata's defeat ends with him being punched into a garbage truck, which fans consider a fitting disposal method for the series' most despicable villain.
Derivatives & Variations
Piano Meme (Il Vento d'Oro)
— Giorno's theme music, particularly the piano drop from "Il Vento d'Oro," became inseparable from the Seven-Page Muda after the anime aired. The piano riff now signals "someone is about to get destroyed" in meme edits across platforms[1].
"MUDA MUDA" audio remixes
— The Stand cry audio gets spliced into other beatdown footage or layered over mundane tasks done aggressively, a format that spread heavily on YouTube and TikTok after the anime broadcast[3].
Fan voiceovers
— Before the anime, fans like Riverdude Covers created their own voiced versions of the scene, some of which drew hundreds of thousands of views[3].
r/ShitpostCrusaders anticipation memes
— The subreddit produced a wave of countdown and hype memes leading up to the episode's premiere, many of which used the manga panels as templates[3].