What is Small Potato Stuff?

A catchphrase from Spider-Man: Brand New Day (2026) where Yelena Belova, played by Florence Pugh, dismisses Spider-Man's heroics as trivial next to what the New Avengers deal with.

Where did Small Potato Stuff come from?

The film released on July 31, 2026, and YouTuber @dekustriker uploaded the isolated scene on August 3, 2026, which fueled early edits.

What does Small Potato Stuff mean?

It plays on the English idiom 'small potatoes,' used for something minor or unimportant, and comes with variants like 'small baby potato stuff' and 'big potato brain stuff'.

How do you use Small Potato Stuff?

Two common formats: pair the line with calm scenery to make fun of everyday stress, or overlay it on Spider-Man fighting massive threats for the ironic pushback.

Is Small Potato Stuff still popular?

As of mid-to-late August 2026 the catchphrase was actively trending on TikTok, with new videos like @staymadedits1's rebuttal edit still posting on August 18.

Small Potato Stuff

2026catchphrasetrending

Published August 26, 2026

Small Potato Stuff is a catchphrase from a July 2026 scene in Spider-Man: Brand New Day, where Yelena Belova brushes off Spider-Man's heroics with the dismissive line. Within days of the film's release, TikTok edits and Instagram reactions turned the quote into one of the most-shared movie lines of the summer, spawning both anxiety-relief videos and ironic Spider-Man montages.

movie quote memes spider man memes marvel catchphrase memes dismissal memes

Overview

In the scene, Yelena Belova (Florence Pugh) contrasts her 'big potato stuff' with Peter Parker's (Tom Holland) 'small potato stuff,' framing his work as minor next to what the New Avengers handle1. The line riffs on the older English idiom 'small potatoes,' meaning something trivial, and fans quickly spun off variants like 'small baby potato stuff' and 'big potato brain stuff'3.

Two distinct formats took hold. One uses the quote over calm backgrounds to reassure viewers about work stress or personal setbacks6. The other flips the joke by pairing 'small potato stuff' with footage of Spider-Man fighting enormous threats, mocking Belova's dismissive read on his career4.

Gallery

Origin & Background

Platform

Spider-Man: Brand New Day (film) / TikTok (viral spread)

Date

2026

Spider-Man: Brand New Day hit theaters on July 31, 2026, and the hot tub exchange between Belova and Peter became meme fuel the same day. YouTuber @dekustriker uploaded the isolated clip on August 3, 2026, giving edit-makers a shareable source for the audio1.

One of the earliest known reactions came from Instagram user @hobo_ae on August 1, 2026, who cut Belova's 'big potato' delivery against Spider-Man's 'small potato' side of the exchange. The post pulled in close to 45,000 likes over the following 18 days5.

▶

Watch Video

Instagram

How It Spread

TikTok did most of the heavy lifting. On August 4, 2026, @5.star.editz.02 posted an early edit that pulled over 611,200 views and 63,600 likes in two weeks2. That same day, @pancakeloveshobbies flipped the line into an anxiety-soothing format, overlaying 'don't worry, she said it's small potato stuff' on serene footage. That video hit 6.5 million views and 920,000 likes6.

Reddit picked it up almost immediately. A since-deleted post to /r/memes on August 4 used the line to mock the Thunderbolts, showing Spider-Man fighting Thanos while the New Avengers battled The Void. It reached 6,300 upvotes and 100 comments before moderators pulled it3.

The Spider-Man rebuttal format kept building. On August 5, 2026, @spiderpunkerist compiled Peter's toughest fights into a 'small potato stuff' clip that reached 1.8 million views and 448,900 likes4. @xoxokdo followed on August 9 with a similar video that hit 2 million views and 511,100 likes7, and @staymadedits1 posted another action-heavy rebuttal on August 18 that racked up 90,400 views within hours8.

▶

Watch Video

TikTok

How to Use This Meme

The format typically pairs Belova's 'small potato stuff' audio with either calm scenery for a soothing riff or with Spider-Man in impossible fights for the ironic disagreement version. Creators often swap in variants like 'small baby potato stuff' or 'big potato brain stuff' to keep the joke fresh, and most videos skip any direct reference to the film so the line stands on its own.