# Stoner Sloth Stoner Sloth was a 2015 Australian anti-marijuana public awareness campaign starring a person in a sloth costume fumbling everyday tasks under the slogan "You're Worse On Weed." Commissioned by the New South Wales government at a cost of AU$500,000, the ads were immediately mocked online and became one of the most notorious backfired PSAs of the year. ## Origin Starting in November 2015, the New South Wales Department of Premier and Cabinet, working with the global creative agency Saatchi & Saatchi, published a run of short videos on a dedicated Stoner Sloth Facebook page aimed at teenagers[3]. Each spot showed the anthropomorphic sloth fumbling a simple social task, spilling sugar in a kitchen, failing to hand over a pen in class, sitting silent at a family dinner, followed by the campaign line "You're Worse On Weed"[3]. The original video content was produced by the agency and government, not by fans, so the memeification came from viewers reposting the ads and treating them as accidental comedy rather than from user edits[2]. - **Platform:** Facebook (campaign launch) / YouTube and Reddit (viral spread) - **Creator:** Saatchi & Saatchi for the NSW Department of Premier and Cabinet - **Date:** 2015 ## Overview Stoner Sloth is the mascot of a short-lived Australian anti-marijuana campaign in which a person wearing a full sloth costume slumps through ordinary teen scenarios, a family dinner, a group project, a house party, while friends recoil in disgust before the tagline "You're Worse On Weed" fills the screen[3]. The clips play the sloth completely straight, with no wink to the camera, which is exactly what viewers seized on as comedy gold[2]. The ads became a meme through pure ridicule rather than remix culture. Compilation uploads, parody PSAs warning against other substances, and reaction videos from YouTubers piled up within days of the launch[4]. Australian outlets covered the mockery as a story in itself once the AU$500,000 price tag attached to the campaign leaked[1]. ## How It Spread On December 15, 2015, YouTube user aa4398743873 posted a compilation of the Stoner Sloth clips that racked up millions of views and thousands of comments, giving the ads their first big audience outside Australia[3]. A few days later, Redditor snowsoftJ4C cross-posted the compilation to r/AccidentalComedy, where the thread pushed the videos further into international meme circles[2]. Parody videos followed almost immediately. On December 19, YouTuber quollism uploaded a Stoner Sloth style warning about the dangers of salt[5], and on December 23, Australian comedian Lewis Spears posted a takedown titled "Stoner Sloth. The Worlds Worst Anti-Marijuana Campaign"[6]. On December 27, the Sydney Morning Herald reported that Saatchi & Saatchi was defending the campaign after the AU$500,000 taxpayer bill became public, adding a news-cycle layer to the mockery[1]. The ads kept getting revisited well into 2016, including an April 17 Teens React episode from The Fine Brothers that walked a panel of teenagers through the clips[3]. ## How to Use The clips are typically shared as-is or in compilation form, with commenters pointing to specific moments (the sugar spill, the silent dinner) as shorthand for tone-deaf drug messaging. Parodies commonly swap the target substance, applying the same deadpan format to salt, caffeine, or alcohol to send up the original earnestness[5]. ## Frequently Asked Questions ### What is Stoner Sloth? Stoner Sloth is the mascot of a 2015 Australian anti-marijuana PSA series in which a person in a sloth costume flubs everyday tasks over the tagline "You're Worse On Weed"[3]. ### Where did Stoner Sloth come from? The ads were commissioned by the New South Wales Department of Premier and Cabinet and produced by Saatchi & Saatchi, launching on a dedicated Facebook page in November 2015[1]. ### What does Stoner Sloth mean? Online, the name refers to the meme born from the campaign's unintentional comedy rather than its intended message, with viewers treating the sloth as a symbol of tone-deaf anti-drug advertising[2]. ### How do you use Stoner Sloth? The clips are commonly shared as compilations or parodied by swapping the target substance, keeping the same deadpan sloth-fumbling-a-task setup[5]. ### Is Stoner Sloth still popular? The campaign itself was short-lived, but the videos are still referenced as one of the most mocked government anti-drug ads of the 2010s, most visibly after a 2016 Teens React episode from The Fine Brothers[3]. ## References 1. [http://www.smh.com.au/nsw/saachi--saachi-defends-500000-stoner-sloth-anti-marijuana-campaign-20151225-gluwrv.html]() 2. [https://www.reddit.com/r/AccidentalComedy/comments/3xhul6/stoner_sloth/]() 3. [https://knowyourmeme.com/memes/stoner-sloth]() 4. [https://www.youtube.com/watch?v=7rHm8GbTHyE]() 5. [https://www.youtube.com/watch?v=RoOpe9vXnu0]() 6. [https://www.youtube.com/watch?v=P2Yx_mcgoAQ]() --- Source: https://meme.com/memes/stoner-sloth Published by meme.com — The Internet Meme Library