# Suicide Is Badass > Suicide Is Badass is a 2013 reaction-image and catchphrase meme from *It's Always Sunny in Philadelphia*, featuring Danny DeVito as Frank Reynolds, popularized online in 2016. "Suicide Is Badass" is a memorable quote and image macro from the TV series *It's Always Sunny in Philadelphia*, spoken by Frank Reynolds (played by Danny DeVito) during a Season 9 episode that aired on October 2nd, 2013[3]. The line, delivered with Frank's characteristic bluntness, became a widely shared reaction image and video clip starting in 2016, often used to comment on reckless or absurd behavior online[1]. ## Origin The quote comes from Season 9, Episode 5 of *It's Always Sunny in Philadelphia*, titled "Mac Day," which premiered on October 2nd, 2013[3]. In the episode, the gang spends the day doing whatever Mac wants, and Frank drops the line during one of the group's characteristically unhinged exchanges. Danny DeVito's deadpan delivery turned what could have been a throwaway line into one of the show's most quotable moments. The first known meme usage appeared on November 25th, 2014, when Reddit user SkyGuy9 posted a series of captioned stills from the scene to the /r/IASIP subreddit, where it picked up over 430 upvotes[3]. - **Platform:** Television (*It's Always Sunny in Philadelphia*), Reddit (viral spread) - **Creator:** Rob McElhenney & Charlie Day (showrunners/writers), Danny DeVito (performer) - **Date:** 2013 ## Overview The meme comes from a brief scene in which the character Frank Reynolds, mid-conversation, casually declares that "suicide is badass." The delivery is flat and matter-of-fact, which is what makes it funny. Frank, a wealthy degenerate played by Danny DeVito, treats the statement like common sense. The scene was screenshotted and clipped into image macros and short video edits, typically paired with content showing someone doing something dangerously stupid or self-destructive in a humorous context[3]. ## How It Spread The meme stayed relatively quiet through 2015 before gaining real traction in early 2016. On February 22nd, 2016, a YouTube channel called "Frank Reynolds" uploaded a clip of the scene, and on April 5th, another channel called KneeSlapperTV posted their own version[3]. Together, the two clips pulled in over 1.1 million views within three years. That same month, the clip caught on with Coub users, who created multiple short looping edits of the moment[1]. Through mid-2016, the image macro saw limited but steady use. A Facebook group called "Mr. Skeltal 2: The Revenge of the Bones" posted a version on August 1st, 2016, that picked up over 83 likes[3]. The real breakout came in mid-November 2016, when an unknown user combined the Frank Reynolds macro with an earlier tweet by Twitter user @RespekMyAt_[3]. This mashup format spread quickly, with reposts hitting Hugelol[2], Facebook, Instagram, Reddit, and other platforms in the following months. The combination of the absurd quote with unrelated self-destructive scenarios gave the meme a flexible template that worked across different contexts. In the years after, the image macro maintained moderate use online, with new variations popping up on Reddit and meme communities whenever someone needed a reaction to gloriously dumb decisions[3]. ## How to Use The meme typically works in one of two ways: 1. **As a standalone reaction:** Post the captioned image of Frank saying "suicide is badass" in response to someone describing or showing reckless, self-destructive, or hilariously bad decision-making. 2. **As a combo format:** Pair a screenshot or text describing something absurd or dangerous with the Frank Reynolds image below it, using his quote as the punchline. ## Fun Facts - Danny DeVito joined *It's Always Sunny in Philadelphia* in Season 2 and quickly became the show's breakout star, with many of his lines turning into memes[3]. - The Coub platform, where the meme gained early video traction in April 2016, specialized in short looping videos, making it a natural fit for a punchy one-liner[1]. - The /r/IASIP subreddit, where the meme first appeared, is one of the most active TV show subreddits and has been a launchpad for multiple *Sunny* memes[3]. ## Frequently Asked Questions ### What is Suicide Is Badass? It's a quote and image macro from *It's Always Sunny in Philadelphia* featuring Frank Reynolds (Danny DeVito) casually saying "suicide is badass," used as a reaction to reckless or absurd behavior[3]. ### Where did Suicide Is Badass come from? The quote comes from Season 9, Episode 5 ("Mac Day") of *It's Always Sunny in Philadelphia*, which aired on October 2nd, 2013[3]. ### What does Suicide Is Badass mean? In meme usage, it's an ironic endorsement of hilariously stupid or self-destructive behavior. The humor comes from Frank Reynolds treating an extreme statement like casual wisdom[3]. ### How do you use Suicide Is Badass? Post the captioned image of Frank as a reaction to someone doing something reckless, or pair it below a screenshot of absurd behavior as a punchline[3]. ### Is Suicide Is Badass still popular? The meme saw its peak spread in late 2016 and early 2017, with continued moderate use on Reddit and meme pages in the years since[3]. ### Who plays Frank Reynolds? Danny DeVito has played Frank Reynolds on *It's Always Sunny in Philadelphia* since Season 2, and his performance has generated several popular memes[3]. ### What episode is the quote from? It's from "Mac Day," Season 9, Episode 5, which premiered on October 2nd, 2013[3]. ### When did the meme go viral? The meme gained its biggest push in mid-November 2016, when a mashup combining the Frank image with a tweet by @RespekMyAt_ spread across multiple platforms[3]. ### Where was the meme first posted? The first known meme post was on Reddit's /r/IASIP subreddit on November 25th, 2014, by user SkyGuy9[3]. ### Did the meme spread on Coub? Yes, in April 2016 the clip became popular on Coub, where users created multiple looping video edits of the scene[1]. ## References 1. ["Lets drink clorox"]() 2. [Suicide is badass | Its always sunny in Philadelphia - Coub]() 3. [Suicide Is Badass - Know Your Meme]() 4. 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