# Takuache

> Takuache is a 2017 TikTok and Instagram subculture meme featuring young Latino men with Edgar haircuts, lowered trucks, and the "cuh" catchphrase, derived from Spanish slang for possum.

**Takuache** is a Mexican-American slang term and internet subculture meme centered around young Latino men who drive lowered trucks, sport the Edgar haircut, and use a distinctive set of catchphrases built around the word "cuh." The term, which literally translates to "possum" in Spanish, took off across TikTok and Instagram in the late 2010s and became one of the most recognizable Latino internet stereotypes of the era[4].

## Origin
The takuache subculture existed in Mexican-American communities well before it hit the internet, rooted in the truck meet scene across Texas and the American Southwest. The term "takuache" itself comes from the Spanish word for possum, repurposed as slang for these truck-obsessed young men[4].

One early viral moment came in November 2017, when Adam Meis of Denver posted photos on Facebook of teenagers who had stolen his white 2005 Ford F-350 diesel truck. A red light camera had snapped pictures of the teens inside the stolen vehicle, and the photos showed young men matching the takuache look. The post went viral across social media, spawning memes that played on the truck thief stereotype[1]. The incident put the takuache aesthetic in front of a wider audience, with users on Facebook identifying the teens and creating memes mocking "dumb truck thieves"[1].

Around the same time, iFunny and similar platforms began circulating memes that tied specific first names to the takuache archetype, with names like Edgar, Julian, Jose, Juan, and Kevin becoming punchlines in "nobody:" format memes[2].

- **Platform:** Facebook (early viral posts), TikTok / Instagram (mainstream spread)
- **Creator:** Unknown (community-created from Mexican-American truck culture)
- **Date:** 2017

## Overview
The takuache meme captures a specific archetype within young Mexican-American culture. A takuache is typically a young man who drives a dropped Chevy Silverado or GMC Sierra (often called "la Mamalona"), wears American Fighter shirts with expensive jeans and boots or Sperrys, gets the Edgar haircut with a sharp fade and straight fringe, and ends every other sentence with "cuh"[4]. They attend truck meets, do burnouts, listen to corridos quebrados, and frequently use phrases like "no quema cuh," "si quema cuh," and "puro trokiando cuh"[4].

The style is both celebrated and mocked online. Within the community, it's a point of pride and identity. Outside of it, the look and mannerisms became a rich source of meme content, particularly the distinctive haircut and exaggerated use of "cuh" as verbal punctuation[3].

## How It Spread
The takuache meme moved from regional Facebook humor to mainstream internet culture primarily through TikTok and Instagram between 2018 and 2020. Short videos showcasing truck burnouts, exaggerated "cuh" dialogues, and the signature haircut racked up millions of views[3]. The #TakuacheChallenge picked up steam on TikTok, where users posted videos of themselves adopting the look or parodying the stereotype, pulling in millions of views across the platform[3].

The meme's spread ran parallel to the rise of the Edgar haircut meme, with the two stereotypes heavily overlapping. The Edgar cut, with its faded sides and bold straight fringe, became the visual shorthand for takuache identity online[3]. Hairstyling tutorials and transformation videos added fuel, turning what was once a niche regional style into content that played across borders[3].

Celebrity adoption pushed the look further. Artists like Bad Bunny and Peso Pluma leaned into the takuache aesthetic through their music and fashion, giving the subculture wider visibility[3]. Streetwear collaborations with brands like Supreme and No Jumper introduced takuache-inspired collections, bridging the gap between meme culture and fashion retail[3].

## How to Use
Takuache memes typically follow a few common formats:
1. **The Stereotype Starter Pack:** List or image collage featuring a dropped truck, the Edgar haircut, American Fighter gear, and captions heavy on "cuh"
2. **The "Nobody:" Format:** "Nobody: / Takuaches:" followed by an image or description of truck burnouts, excessive use of "cuh," or showing up to events in the full outfit[2]
3. **TikTok Skits:** Short videos roleplaying the takuache persona, often exaggerating the slang, the truck obsession, or interactions at quinceaneras and truck meets[4]
4. **Name Association Jokes:** Memes claiming anyone named Edgar, Julian, or Kevin automatically fits the takuache stereotype[2]

## Cultural Impact
The takuache meme did something unusual for internet stereotypes: it became a genuine identity marker. Young Latino men who might have been the butt of the joke leaned into it, turning "cuh" into a term of endearment and the dropped truck into an aspirational symbol[3].

The Edgar haircut's journey from regional barber shops to global TikTok trend is directly tied to takuache culture. Professional stylists began posting in-depth tutorials for the cut, and it became one of the most requested fades in shops serving Latino communities[3]. Fashion brands picked up on this momentum. Collaborations with streetwear labels brought takuache-inspired designs to a wider retail audience, treating the aesthetic as a legitimate style movement rather than just a punchline[3].

The subculture also fed into broader conversations about Mexican-American youth identity. The takuache look, language, and attitude became a way for young men to express cultural pride while participating in digital culture on their own terms[3].

## Fun Facts
- "Takuache" literally means "possum" in Spanish. The connection to the truck subculture is slang specific to Mexican-American communities, not standard Spanish usage[4].
- The phrase "no quema cuh" (it doesn't burn) and "si quema cuh" (it does burn) refer to whether a truck can do a proper burnout, essentially rating someone's ride[4].
- Some takuaches wear baseball caps with their girlfriend's name embroidered on the side, or a Playboy bunny symbol if they're single, a detail that became its own joke in meme circles[4].
- The 2017 Denver truck theft went viral specifically because the red light camera photos showed the teens looking exactly like the takuache stereotype, making it a real-life meme[1].

## Frequently Asked Questions
### What is Takuache?
Takuache is a slang term for young Mexican-American men who drive lowered trucks, wear specific fashion (American Fighter shirts, boots, expensive jeans), sport the Edgar haircut, and use "cuh" as their signature verbal punctuation. The word literally translates to "possum" in Spanish[4].

### Where did the Takuache meme come from?
The subculture existed in Mexican-American truck meet communities before hitting the internet. It gained wider meme attention around 2017 through Facebook posts and spread to TikTok and Instagram by 2018-2019[1][3].

### What does Takuache mean?
In standard Spanish, takuache means possum. In Mexican-American internet slang, it describes a young man who fits the truck culture stereotype: dropped Silverado, Edgar cut, and heavy use of "cuh" in conversation[4].

### How do you use the Takuache meme?
Most takuache memes use the starter pack format, "nobody:" template, or TikTok skits exaggerating the subculture's fashion, slang, and truck obsession. Common captions include "puro trokiando cuh" and "no quema cuh"[4][2].

### Is Takuache still popular?
Yes. The takuache aesthetic and its associated memes still circulate widely on TikTok and Instagram, boosted by the ongoing popularity of the Edgar haircut and celebrities like Peso Pluma embracing the look[3].

### What is "la Mamalona"?
La Mamalona refers to the dropped Chevy Silverado or GMC Sierra that is central to takuache identity. The truck is often customized and shown off at meets and burnout events[4].

### What does "no quema cuh" mean?
It means "it doesn't burn, cuh," referring to a truck that can't do a proper burnout. "Si quema cuh" (it does burn) is the positive version, praising a truck's performance[4].

### What is the connection between Takuache and the Edgar haircut?
The Edgar cut, with its sharp fade and straight fringe, is the signature hairstyle of the takuache subculture. The two memes overlap heavily, with the Edgar meme often functioning as the visual representation of the takuache stereotype[3].

### What names are associated with the Takuache meme?
Memes commonly associate names like Edgar, Julian, Jose, Juan, and Kevin with the takuache look and lifestyle[2].

### Did any celebrities adopt the Takuache style?
Musicians Bad Bunny and Peso Pluma both embraced elements of the takuache aesthetic through their fashion and music, giving the subculture mainstream visibility[3].

## References
1. [Photo Snapped Of Young Colorado Truck Thieves By Traffic Camera When Failing To Stop On Red Light | Hispanic News Network USA Blog](<https://hngwiusa.wordpress.com/2017/11/05/photo-snapped-of-young-colorado-truck-thieves-by-traffic-camera-when-failing-to-stop-on-red-light/>)
2. [Nobody: niggas named edgar,julian, jose,juan and kevin : - iFunny](<https://ifunny.co/picture/nobody-niggas-named-edgar-julian-jose-juan-and-kevin-vDP5XvSZ6>)
3. [Edgar Meme Captures The Bold Takuache Hairstyle Trend](<https://www.loadeddicefilms.com/edgar-meme/>)
4. [Takuache - Urban Dictionary](<https://www.urbandictionary.com/define.php?term=Takuache>)

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Source: https://meme.com/memes/takuache
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