# Terry Crews: Old Spice Terry Crews: Old Spice is a run of Old Spice deodorant commercials from 2010 starring actor and former NFL player Terry Crews, directed by Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show. The over-the-top spots turned into raw material for YouTube Poops Music Videos and Japanese MAD videos on Nico Nico Douga. ## Origin On March 31, 2010, Old Spice uploaded the 'Odor Blockers' commercials to its official YouTube channel, with Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show directing and Terry Crews starring[4]. The next day, April 1, 2010, UpRoxx's Warming Glow blog ran a write-up titled 'Tim & Eric's Old Spice Commercials Are Awesomely Ridiculous,' comparing the spots to Powerthirst[1]. Videogum posted its own piece the same day praising the Heidecker and Wareheim direction[5]. - **Platform:** YouTube (source ads) / Reddit and Nico Nico Douga (viral spread) - **Creator:** Unknown - **Date:** 2010 ## Overview The spots feature Crews shouting deodorant pitches while surreal visuals fire off around him, muscles pumping cartoon effects, brains detonating, a head rolling down a bowling lane. The Tim and Eric direction (rapid cuts, distorted audio, deliberately jarring imagery) gave editors a huge pool of usable clips, which is why the ads were quickly compared to earlier viral ad parody Powerthirst[1]. Old Spice ran two batches of the campaign: the 2010 'Odor Blockers' series and the 2012 'Smell is Power' follow-up, doubling the footage available to remixers[2]. On Nico Nico Douga, Japanese users nicknamed Crews 'the fairy of body soap' and built dozens of MAD videos and YTPMVs from the ad footage[3]. ## Frequently Asked Questions ### What is Terry Crews: Old Spice? It is the run of Old Spice deodorant commercials starring Terry Crews and directed by Tim Heidecker and Eric Wareheim, which turned into a heavily remixed source for YTPMVs and Japanese MAD videos[1][3]. ### Where did Terry Crews: Old Spice come from? Old Spice uploaded the 'Odor Blockers' spots to YouTube on March 31, 2010, and blogs like UpRoxx and Videogum wrote them up the next day[4][5]. ### What does Terry Crews: Old Spice mean? The name covers both the ads themselves and the remix videos built from them, where Crews's shouted lines and Tim and Eric's surreal cuts are cut into music and MAD edits[1][2]. ### How do you use Terry Crews: Old Spice? Editors typically sample clips from the 'Odor Blockers' and 'Smell is Power' spots (the muscle jolts, the bowling lane head-roll, the brain explosion) as building blocks for YTPMVs or NND-style MAD videos[2][3]. ### Is Terry Crews: Old Spice still popular? The ads are a classic of late-2000s to early-2010s remix culture, with the original NND upload passing 665,000 views and more than 70 MAD remixes on the site by April 2012[8][9]. ## References 1. [https://warmingglow.uproxx.com/2010/04/tim-erics-old-spice-commercials-are-awesomely-ridiculous]() 2. [https://www.uproxx.com/webculture/2012/02/old-spice-tim-eric-terry-crews-too-powerful-to-stay-in-its-own-commercial/]() 3. [https://knowyourmeme.com/memes/terry-crews-old-spice]() 4. [https://www.youtube.com/watch?v=Hq2SlCja3zo]() 5. [http://videogum.com/164561/you-guys-we-should-buy-more-deodorant/free-advertising/]() 6. [https://www.reddit.com/r/videos/comments/lf05r/you_will_go_down_in_history_terry_crews/]() 7. [https://www.reddit.com/r/videos/comments/dl7ex/i_dont_care_what_you_guys_thing_terry_crews_is/]() 8. [https://www.nicovideo.jp/watch/sm17444108]() 9. [https://www.nicovideo.jp/tag/Old_Spice]() --- Source: https://meme.com/memes/terry-crews-old-spice Published by meme.com — The Internet Meme Library