# That Damn Smile That Damn Smile is a four-panel image macro that surfaced in May 2017, remixing a heartfelt scene from Netflix's teen drama 13 Reasons Why by swapping the narrator's crush for an unexpected face. What started as an Instagram edit spread through South Asian meme pages before becoming a full template on Reddit's r/13ReasonsWhy. ## Origin Netflix released all 13 episodes of 13 Reasons Why on March 31, 2017, and the pilot's confessional voiceover about Justin Foley became the source scene for the format[3]. Instagram user @joblessmarwadi posted the earliest known That Damn Smile edit on May 25, 2017, stitching together three screenshots from the scene with an unrelated grinning man dropped into the middle slot. That post pulled more than 900 likes by July 2017[3]. - **Platform:** Instagram (origin) / Reddit (viral spread) - **Creator:** Instagram user @joblessmarwadi (earliest known edit) - **Date:** 2017 ## Overview That Damn Smile keeps three of the four panels from episode one of 13 Reasons Why intact: two shots of narrator Hannah Baker plus the caption "That smile. That damn smile," which she uses when she first sees classmate Justin Foley[3]. The second panel, originally the shot of Justin, gets swapped for any other character or image, flipping the sincere romantic beat into a bait-and-switch punchline. Common swaps pulled from Bollywood celebrities, comic book villains, and viral video subjects. Popular versions included the Heath Ledger Joker from The Dark Knight sitting in the crush slot[3], and the grinning man from the Pakistani news clip "Ye Bik Gayi Hai Gormint," whose exaggerated smile fit the setup neatly[5]. The joke works because Hannah's narration is so earnest that almost any face in that slot reads as absurd. ## How to Use Grab the clean template that was posted to r/13ReasonsWhy in late May 2017[1] and swap the second panel, the shot of Justin Foley, for any other face or image. The first, third, and fourth panels (Hannah's reaction plus the "That smile. That damn smile" caption) typically stay untouched so the sincere narration lands against whatever absurd face you drop in. ## Frequently Asked Questions ### What is That Damn Smile? That Damn Smile is a four-panel exploitable built on a scene from 13 Reasons Why where the third-panel crush shot of Justin Foley gets swapped for an absurd character, undercutting Hannah Baker's sincere narration[3]. ### Where did That Damn Smile come from? Instagram user @joblessmarwadi posted the earliest known edit on May 25, 2017[3], drawing from a pilot-episode scene in Netflix's teen drama 13 Reasons Why. ### What does That Damn Smile mean? The format flips Hannah Baker's earnest romantic confession about Justin's smile into a punchline by dropping any other face into the middle panel[1]. ### How do you use That Damn Smile? Grab the template Redditor NegativeKarmaSniifer posted to r/13ReasonsWhy on May 28, 2017[1], keep the three Hannah Baker panels intact, and swap the Justin Foley shot for the face you want to joke about. ### Is That Damn Smile still popular? No, it peaked in mid-2017 and the r/MemeEconomy crowd was already calling it a bad buy by July 5 that year[7]. ## References 1. [https://www.reddit.com/r/13ReasonsWhy/comments/6dupry/that_damned_smile_meme_template_i_had_a_lot_of/?st=j4rf2vkn&sh=203ebc1c]() 2. [https://www.instagram.com/p/BUgwt_zhtAv/?taken-by=joblessmarwadi]() 3. [https://knowyourmeme.com/memes/that-damn-smile]() 4. [https://www.facebook.com/SpicyUrduMemes2/photos/a.131298820755357.1073741828.131295804088992/132291153989457/?type=3&theater]() 5. [https://www.reddit.com/r/indianpeoplefacebook/comments/6da4c4/that_damned_smile/]() 6. [https://www.reddit.com/r/4PanelCringe/comments/6dndmb/dayum_that_smile/]() 7. [https://www.reddit.com/r/MemeEconomy/comments/6ldvu2/new_dank_meme_trend_buy/]() --- Source: https://meme.com/memes/that-damn-smile Published by meme.com — The Internet Meme Library