The Five Stages Of Grief
Also known as: Five Stages of Grief · 5 Stages of Grief · Kübler-Ross Model Meme
The Five Stages of Grief is an image macro and exploitable template series that humorously applies psychiatrist Elisabeth Kübler-Ross's grief model (denial, anger, bargaining, depression, acceptance) to trivial or absurd situations. The meme format took shape online in 2007 with early DeviantArt parodies and went viral through a series of increasingly creative remixes, from political satire to a wildly popular tweet about imitation butter brands in 2017.
Overview
The Five Stages of Grief meme takes the well-known psychological framework of denial, anger, bargaining, depression, and acceptance and maps it onto situations that are decidedly not life-threatening. The format typically uses five labeled panels or images, each corresponding to a stage, applied to everything from losing a video game to dealing with a bad haircut. The comedy comes from the gap between the original model's gravity and whatever petty situation the meme creator chooses to grieve over.
The Kübler-Ross model was originally developed to describe the emotional process of terminally ill patients, not the bereaved or mildly inconvenienced1. Pop culture flattened the nuance long before the internet got hold of it, treating the five stages as a neat, sequential checklist that applies to all forms of loss4. Meme creators leaned into that oversimplification hard, often cycling through all five stages in a single image or cramming them into a few seconds of comedy.
Swiss psychiatrist Elisabeth Kübler-Ross first outlined the five stages of grief in her 1969 book *On Death and Dying*, drawing on her work with terminally ill patients4. The stages (denial, anger, bargaining, depression, acceptance) became deeply embedded in popular culture despite criticism from academics who noted a lack of empirical support5. Later research suggested that bereaved people typically accept a death almost immediately rather than progressing through neat stages1.
The meme version kicked off on July 2, 2007, when DeviantArt user whitegryphon uploaded an MS Paint comic titled "5 Stages of Grief," one of the earliest known images parodying the Kübler-Ross model online5. The comic was rough around the edges, described by the artist as Wacom tablet practice, but it established the basic format of illustrating each stage with exaggerated characters3.
Origin & Background
How It Spread
How to Use This Meme
The Five Stages of Grief meme is flexible enough to fit almost any template. The most common approach involves picking a frustrating or absurd situation and mapping five reactions onto the stages:
Pick your "loss" — anything from a dropped ice cream cone to a canceled TV show to a software update.
Find or create five images that represent denial, anger, bargaining, depression, and acceptance in the context of your chosen situation.
Label each image with the corresponding stage name. The humor often comes from the images being wildly disproportionate to real grief.
Optional: use a single subject progressing through the stages, like the Trevor Noah interview format, or use five separate objects that coincidentally match the emotional arc, like the butter brands.
Cultural Impact
Fun Facts
Kübler-Ross developed the model by working with dying patients, not bereaved family members. The extension to all forms of grief happened in pop culture, not in her original research.
The TV Tropes page notes that when played for laughs in fiction, characters typically blow through all five stages "within ten seconds".
Research suggests that most stable people accept a death within seconds and rarely engage in denial at all, making the meme's exaggerated progression even funnier by contrast.
The @daisyowl butter tweet crossed platforms three times in 24 hours: Twitter to r/me_irl to r/MemeEconomy, picking up over 80,000 combined engagement points.
Derivatives & Variations
DeviantArt OC Versions
— Following Jabnormalities' 2012 template, artists across DeviantArt created hundreds of character-specific grief memes featuring original characters processing everything from breakups to losing glasses[2].
Political Five Stages
— The "5 Stages of Trump" format on Reddit and the Trevor Noah/Tomi Lahren version on Tumblr applied the template to political frustration and partisan debate[5].
Product Label Versions
— The @daisyowl butter brands tweet (featuring "I Can't Believe It's Not Butter" as denial and generic "Butter" as acceptance) spawned a sub-genre of mapping consumer products onto emotional arcs[5].
Social Media Grief Cycle
— Commentary pieces reframed the five stages as a model for how online communities process tragedy through misinformation, anger, bargaining via boycotts, doomscrolling, and acceptance as the news cycle moves on[4].
Frequently Asked Questions
References (6)
- 1
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- 4The Five Stages of Grief - Know Your Memeencyclopedia
- 5The Babadookencyclopedia
- 6