# The Grunt's Unreleased Super Bowl Advertisement The Grunt's Unreleased Super Bowl Advertisement is a 2018 spot by apparel brand Grunt Style that the company marketed as a canceled Super Bowl LII buy, showing a riot cop flashing back to 9/11, football and military service before clubbing a crowd of protesters. By September 2019, Rudy Giuliani had turned the clip into a Twitter debate by posting it on the 9/11 anniversary with the caption 'GOD BLESS AMERICA!' ## Origin On February 16, 2018, clothing brand Grunt Style posted the video to YouTube under the title 'This Commercial Would Have Changed the Game'[1]. The description stated that the company had planned it for Super Bowl LII but opted out for cost reasons, writing that 'we weren't denied or rejected by anyone, it was our own decision to not run it'[2]. Within two years the upload passed 3.6 million views[5]. - **Platform:** YouTube (origin) / Twitter (viral spread) - **Creator:** Grunt Style - **Date:** 2018 ## Overview Grunt Style, started by a former Army drill sergeant[2], uploaded the roughly one minute video as 'This Commercial Would Have Changed the Game' and tagged it with the company's 'This We'll Defend' slogan[1]. Inside the cut, a lone officer stares down demonstrators carrying anarchist signs while flashbacks show a boy watching firefighters raise a flag at Ground Zero, a flag draped coffin going past him, and a high school football field[2]. He snaps down a clear face shield, draws a baton, and the crowd jumps the barricade just as the slogan appears on screen[4]. Grunt Style's own pitch is part of the story. In the YouTube description, the brand said it chose to walk away from the Super Bowl slot rather than spend the money, a line that gave the ad a 'banned' mystique as it moved around social media[1]. NBC News reporter Ben Collins later noted that the viral version had cropped the brand's shirt logo off the end, so many sharers did not realize they were watching a commercial[4]. ## Frequently Asked Questions ### What is The Grunt's Unreleased Super Bowl Advertisement? A 2018 ad by clothing brand Grunt Style that follows a riot officer remembering 9/11, football and the military before he clubs protesters, released on YouTube after the company said it canceled the Super Bowl LII buy for cost reasons[2]. ### Where did The Grunt's Unreleased Super Bowl Advertisement come from? Grunt Style, a military lifestyle apparel brand started by a former Army drill sergeant, uploaded it to YouTube on February 16, 2018 under the title 'This Commercial Would Have Changed the Game'[1]. ### What does The Grunt's Unreleased Super Bowl Advertisement mean? Critics read the clip as fascist propaganda linking 9/11 memory to attacks on left wing protesters[4], while military and police audiences treat it as a patriotic tribute, as r/ProtectAndServe's 85 percent upvote rate on the thread showed[5]. ### How do you use The Grunt's Unreleased Super Bowl Advertisement? Online it works as a political flashpoint, reshared to either endorse or condemn the police versus protester imagery, as Rudy Giuliani did on September 11, 2019 with the caption 'GOD BLESS AMERICA!'[8]. ### Is The Grunt's Unreleased Super Bowl Advertisement still popular? Its most recent documented viral moment was Rudy Giuliani's September 11, 2019 tweet, which generated more than 12,000 likes in a day[2], after the original YouTube upload had already passed 3.6 million views within two years of posting[5]. ## References 1. [https://www.youtube.com/watch?v=M_wLPcH1_WA]() 2. [https://www.thedailybeast.com/rudy-giuliani-marks-911-anniversary-with-anti-antifa-video]() 3. [https://www.independent.co.uk/news/world/americas/us-politics/rudy-giuliani-911-video-police-protestors-trump-hitler-a9101586.html]() 4. [https://www.thenewcivilrightsmovement.com/2019/09/deranged-police-state-fever-dream-internet-explodes-over-rudy-giulianis-incredibly-fascist-video-for-9-11/]() 5. [https://knowyourmeme.com/memes/the-grunts-unreleased-super-bowl-advertisement]() 6. [https://twitter.com/nycsouthpaw/status/1171782767442571264]() 7. [https://www.businessinsider.com/rudy-giuliani-video-protesters-police-riot-911-anniversary-2019-9]() 8. [https://x.com/i/status/1171663086178185217]() 9. [https://splinternews.com/rudy-giuliani-has-spent-the-9-11-anniversary-going-nuts-1838040489]() --- Source: https://meme.com/memes/the-grunts-unreleased-super-bowl-advertisement Published by meme.com — The Internet Meme Library