# The White Monster Effect The White Monster Effect, also called The Black Monster Effect, kicked off on TikTok in November 2024 when fitness influencers @davidcharlesbailey, @GHARILLA and @marcusbrownyeah drank a white Monster energy drink and quick-cut to a race swap with a friend. The joke became a short template for gym creators, and by late December variations included a dog swap from @engquistelias and a Yellow Monster edit from @zohairkhans. ## Origin On November 21st, 2024, TikToker @davidcharlesbailey uploaded the clip that started the trend, with gym influencers @GHARILLA and @marcusbrownyeah performing the swap after a sip of white Monster[1]. Within a month the video reached more than 9 million plays and about 1 million likes, according to Know Your Meme's writeup[4]. - **Platform:** TikTok - **Creator:** @davidcharlesbailey and @marcusbrownyeah - **Date:** 2024 ## Overview Clips in the format follow one short editing beat: a creator takes a long swig of a white or black can of Monster, then a quick cut swaps them with a friend whose skin tone matches the can's color[1]. The visual gag reads as both an energy drink parody and a transition trick, with most clips running under fifteen seconds and ending on the swapped friend grinning at the camera. Fitness creators drove the early wave, leaning on gym aesthetics like workout gear, pre-lift hype, and bro-style chemistry between the swapped pair[4]. Later remixes played with the color coding past black and white, including a yellow can paired with an Asian friend[3] and a version where the drinker changes into a different breed of dog[2]. ## How to Use A typical edit opens on the creator holding a colored can of Monster, cuts on the drink motion, and lands on a friend of a different race or, in later versions, a different species. Fitness creators often shoot in gym mirrors or parking lots; the common convention is to let the swapped friend hold the empty can to seal the gag. ## Frequently Asked Questions ### What is The White Monster Effect? It is a TikTok transition trend where a creator drinks a white or black Monster energy drink and cuts to a friend of a different race, created by fitness influencers in November 2024[1]. ### Where did The White Monster Effect come from? The earliest known video was posted on November 21st, 2024 by TikToker @davidcharlesbailey, with @GHARILLA and @marcusbrownyeah performing the swap[1][4]. ### What does The White Monster Effect mean? The gag treats the color of the Monster can as if it dictates the drinker's race, playing the quick-cut swap for comedy inside gym and fitness TikTok[4]. ### How do you use The White Monster Effect? Film yourself drinking a colored Monster can and cut on the swallow to a friend whose look matches the can, as in @zohairkhans's yellow version with an Asian friend[3]. ### Is The White Monster Effect still popular? After the December 2024 spread across fitness creators, including the dog swap from @engquistelias[2], the trend slowed and now sits in a declining phase on TikTok. ## References 1. [https://www.tiktok.com/@davidcharlesbailey/video/7439813018332040481]() 2. [https://www.tiktok.com/@engquistelias/video/7444634570902736161]() 3. [https://www.tiktok.com/@zohairkhans/video/7451018608928640302]() 4. [https://knowyourmeme.com/memes/the-white-monster-effect]() 5. [https://www.tiktok.com/@davidcharlesbailey/video/7440094386639146272]() 6. [https://www.tiktok.com/@ascendedrealms/video/7450992765543910678]() --- Source: https://meme.com/memes/the-white-monster-effect Published by meme.com — The Internet Meme Library