# Thick of It (KSI) > Thick of It (KSI) is a 2024 meme originating from KSI's rap song featuring Trippie Redd, popularized through ironic remixes and commentary about the track's pervasive cultural saturation. A meme format based on KSI's song 'Thick of It' (featuring Trippie Redd), where the track became a meme subject through ironic usage, remixes, and commentary about the song itself and the broader trend of using rap music in unexpected contexts. ## Origin KSI released 'Thick of It' featuring Trippie Redd in 2024, and the song became meme material through ironic appropriation and remix culture rather than traditional fan appreciation. - **Platform:** TikTok/YouTube - **Creator:** KSI (musician/YouTuber) - **Date:** 2024 ## Overview Thick of It (KSI) is a meme format based on KSI's 2024 song featuring Trippie Redd, where the track became meme material through ironic usage, remixes, and unexpected contextual applications rather than traditional music appreciation. ## How It Spread The 'Thick of It' meme emerged when TikTok and YouTube communities began using KSI's song in ironic, absurd, or unexpected contexts. Rather than the song being appreciated for its artistic merits, it became meme material through ironic adoption and remix culture. The meme spread through videos pairing the song with unrelated or absurd content, creating mix-based humor. The track became associated with specific meme formats and ironic uses rather than genuine music appreciation. However, the meme has declined through 2024 as novelty wore off and online attention shifted. While the song itself may remain popular, the meme specifically has lost momentum. ## How to Use The meme is created by pairing the song with unrelated, absurd, or unexpected video content, creating combo-based humor. The track serves as ironic accompaniment to content where it doesn't logically belong. 1. Learn the Thick of It (KSI) format by looking at popular examples 2. Think of a situation or joke that fits the meme perfectly 3. Create your own version of Thick of It (KSI) using a meme tool or app 4. Share it where your audience will get the reference ## Cultural Impact The meme demonstrates how contemporary music can become meme material through ironic adoption. It shows the relationship between music communities and meme culture, where songs are valued for remix and meme potential alongside or instead of musical appreciation. ## Fun Facts - The song gained more meme recognition than traditional music recognition - Various remixes and mashups featuring the track became popular - Content creators specifically sought out the song for meme potential - KSI's status as a YouTuber/musician influenced the meme's reception - The format demonstrated how powerful ironic music appropriation in meme culture - The Thick of It (KSI) meme has been shared millions of times across social media - You can create your own Thick of It (KSI) meme using free tools like Imgflip - Thick of It (KSI) first appeared in 2024 - The meme is still remixed and adapted by creators - Brands and marketers have used Thick of It (KSI) in their campaigns - The meme is still remixed and adapted by creators ## Frequently Asked Questions ### What is Thick of It (KSI)? Thick of It (KSI) a meme format based on KSI's song 'Thick of It' (featuring Trippie Redd), where the track became a meme subject through ironic usage, remixes, and commentary about the song itself and the broader trend of using rap music in unexpected contexts. ### What does Thick of It (KSI) mean? Thick of It (KSI) is a meme format based on KSI's 2024 song featuring Trippie Redd, where the track became meme material through ironic usage, remixes, and unexpected contextual applications rather than traditional music appreciation. ### Where did Thick of It (KSI) come from? Thick of It (KSI) originated on TikTok/YouTube around 2024. The song was released as a legitimate music track but quickly adopted by online spaces for ironic meme purposes. ### How do you use Thick of It (KSI)? The meme is created by pairing the song with unrelated, absurd, or unexpected video content, creating combo-based humor. The track serves as ironic accompaniment to content where it doesn't logically belong. ### Is Thick of It (KSI) still popular in 2026? Thick of It (KSI) has slowed down from its peak but still gets shared occasionally. Meme trends come and go in waves. ### Who created Thick of It (KSI)? KSI (musician/YouTuber) created Thick of It (KSI). The song was released as a legitimate music track but quickly adopted by online spaces for ironic meme purposes. This type of ironic adoption is common in contemporary meme culture where media is appreciated for meme potential rather than original intent. ### When did Thick of It (KSI) start? Thick of It (KSI) first appeared around 2024 on TikTok/YouTube. The song was released as a legitimate music track but quickly adopted by online spaces for ironic meme purposes. This type of ironic adoption is common in contemporary meme culture where media is appreciated for meme potential rather than original intent. ### What platform did Thick of It (KSI) originate on? Thick of It (KSI) originated on TikTok/YouTube around 2024. Thick of It (KSI) is a meme format based on KSI's 2024 song featuring Trippie Redd, where the track became meme material through ironic usage, remixes, and unexpected contextual applications rather than traditional music appreciation. ### What are the best examples of Thick of It (KSI)? The best examples of Thick of It (KSI) showcase its core format at its most effective. Notable variations include Thick of It Mashups (song combined with other audio/video), Ironic Context Uses (absurd situations paired with the track), Thick of It Remixes (altered versions of the song). ### What memes are similar to Thick of It (KSI)? Memes similar to Thick of It (KSI) include Coconut Tree, Hawk Tuah, Literal Me, Sticking Out Your Gyat. These share a similar format, humor style, or cultural context. ### Is Thick of It (KSI) dead? Thick of It (KSI) has slowed down from its peak popularity, but it still gets used occasionally. Older memes tend to resurface in waves. ### Has Thick of It (KSI) been used by celebrities or brands? Various brands and public figures have referenced Thick of It (KSI) in their social media and marketing. Memes with broad recognition like this one often get picked up for commercial use. ### Can I buy Thick of It (KSI) merchandise? Yes, Thick of It (KSI) merchandise is available on platforms like Redbubble, Amazon, and Etsy. You can find t shirts, stickers, mugs, phone cases, and other items featuring the meme. ### Where can I find the Thick of It (KSI) template? Templates and references for Thick of It (KSI) are available on sites like Imgflip and Know Your Meme. Search for the meme name to find usable versions. ### How do I make my own Thick of It (KSI)? The meme is created by pairing the song with unrelated, absurd, or unexpected video content, creating combo-based humor. The track serves as ironic accompaniment to content where it doesn't logically belong. ### Did Thick of It (KSI) inspire any other memes? Yes, Thick of It (KSI) inspired several variations and spinoffs, including Thick of It Mashups (song combined with other audio/video), Ironic Context Uses (absurd situations paired with the track), Thick of It Remixes (altered versions of the song), Gaming Montages (using song with gameplay footage). ### Is Thick of It (KSI) copyrighted? Most memes exist in a legal gray area. The original image or video may have copyright protection, but meme formats are generally treated as fair use. That said, this is not legal advice. ## References 1. [Thick of It (KSI), Wikipedia]() 2. [Thick of It (KSI) on Reddit]() 3. [Thick of It (KSI), Know Your Meme]() 4. [Google Trends: Thick of It (KSI)]() 5. [Thick of It (KSI) Meme Explained, YouTube]() 6. [Thick of It (KSI) on X/Twitter]() 7. [Thick of It (KSI) Meme Templates, Imgflip]() 8. [Thick of It (KSI) on TikTok]() 9. [Thick of It (KSI) Meme, Pinterest]() 10. [Thick of It (KSI), Memedroid]() 11. [Thick of It (KSI), 9GAG]() --- Source: https://meme.com/memes/thick-of-it-ksi Published by meme.com — The Internet Meme Library