What is This Is My Neighbor. He Is Pain In My Assholes?

An exploitable image macro built from the Borat opening scene in which the character introduces his rival neighbor, used to stage rivalry jokes between any two labeled things.

Where did This Is My Neighbor. He Is Pain In My Assholes come from?

The source is Sacha Baron Cohen's 2006 film Borat, and the scene clip was uploaded to YouTube by BouncingThings on April 30, 2011.

What does This Is My Neighbor. He Is Pain In My Assholes mean?

It frames something as inferior to a competitor, with Borat's "great success" line serving as the punchline when the better version is revealed.

How do you use This Is My Neighbor. He Is Pain In My Assholes?

Users typically paste object labels on Borat and the neighbor to cast them as rival characters, countries, or products, often starting from the blank template on r/MemeTemplatesOfficial.

Is This Is My Neighbor. He Is Pain In My Assholes still popular?

The template is a classic rivalry format that still circulates in niche fandom subreddits after its 2021 viral run on r/PrequelMemes and Twitter.

This Is My Neighbor. He Is Pain In My Assholes

2021image macroclassic

Published November 9, 2026

A scene from the 2006 Sacha Baron Cohen comedy Borat, where the title character introduces his rival neighbor, became an exploitable image macro format for rivalry jokes starting in early 2021. Redditors on r/PrequelMemes picked it up that March, and by May 2021 the template was being used for country-versus-country swipes and Hollow Knight character comparisons.

object labeling exploitable templates movie quote memes delayed virality memes prequel memes

Overview

This Is My Neighbor. He Is Pain In My Assholes works as a four-panel setup built from stills of Borat Sagdiyev standing next to his rival Nushuk Tantuli Akbai, with object-labeling stickers pasted over the two men to recast them as any pair of competitors3. The punchline lands when Borat gloats about owning something better than his neighbor's, finishing with his catchphrase "great success," which doubles as the final panel's payoff1.

Typical posts pit two rivals that fans already argue about, such as prequel-era Star Wars characters, soulslike bosses, or whole countries lobbing historical insults at each other2. The template's appeal sits in the mismatch between Borat's broken-English bragging and whatever niche fandom quarrel the captioner wants to stage, and a blank version of the panels circulated widely enough that users could drop in their own labels without editing the base image4.

Gallery

Origin & Background

Platform

Film (2006) / Reddit (viral spread, 2021)

Creator

Unknown

Date

2021

The source footage comes from the opening of the 2006 Sacha Baron Cohen film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, in which the character introduces his neighbor Nushuk Tantuli Akbai and complains about their rivalry3. A clip of the bit was uploaded to YouTube by the account BouncingThings on April 30, 2011, where it accumulated roughly 255,000 views over the following decade1.

The first use of the scene as an object-labeled image macro is unconfirmed, but one of the earliest documented examples came from Redditor SexyGungan69, who posted a Star Wars prequels crossover version to r/PrequelMemes on March 31, 2021, pulling in close to 43,000 upvotes within about a month2.

How It Spread

After the r/PrequelMemes post landed in late March 2021, the format jumped to other subreddits and Twitter within weeks3. On May 10, 2021, Redditor u/the_second_of_them uploaded a blank version to r/MemeTemplatesOfficial, which gave other users a reusable base for their own captions and helped push the format outside Star Wars corners of Reddit4.

Two days later, the account @Reddit_HKM tweeted a Hollow Knight version of the template on May 12, 2021, applying it to the game's rival characters and picking up 247 likes5. On May 17, 2021, the history-meme account @r_HistoryMemes tweeted a country-versus-country edit that got 145 likes in two days, turning the gag into an outlet for geopolitical ribbing6. Know Your Meme logged the format shortly after, cataloguing its move from prequel jokes into gaming fandoms and nationality humor1.

Timeline

2006

Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan releases, including the opening scene where Borat introduces his rival neighbor Nushuk Tantuli Akbai.

2011-04-30

YouTube account BouncingThings uploads a clip of the neighbor scene, which later reaches around 255,000 views.

2021-03-31

Redditor SexyGungan69 posts an early object-labeled Star Wars prequels version to r/PrequelMemes, hitting nearly 43,000 upvotes.

2021-05-10

U/the_second_of_them uploads a blank version of the panels to r/MemeTemplatesOfficial, opening the format up for wider reuse.

2021-05-12

@Reddit_HKM tweets a Hollow Knight character edition of the template.

2021-05-17

@r_HistoryMemes tweets a country-versus-country version, extending the format into historical and geopolitical humor.

How to Use This Meme

Posters typically paste object-labeling stickers over Borat and his neighbor to cast them as rival franchises, countries, teams, or characters, then caption the final panel with "great success" once Borat reveals the upgrade3. A common convention is to put the weaker or sillier side on the neighbor and reserve the winning item for Borat, often using the blank template that circulated on r/MemeTemplatesOfficial4.