# This is Now A Spiderman Thread

This is Now A Spiderman Thread is a 4chan thread derailment ritual where posters hijack a discussion by flooding it with 60's Spider-Man image macros and declaring the thread rebranded. The practice started on /a/ in April 2010 and got its name on /tv/ that July, going on to seed the broader snowclone 'This is now a X thread' across Funnyjunk, Imgur and dozens of unrelated forums.

## Origin
One of the earliest documented runs happened on 4chan's /a/ board on April 29, 2010, when posters bombarded a thread by dumping screenshots from the retro Spider-Man animated series[2]. The move itself was anonymous and had no name attached at that point. The label 'This is Now a Spiderman Thread' was coined months later, during a derailment attempt on 4chan's /tv/ board on July 30, 2010, where a poster used the exact phrase to announce the hijack[1].

Because the practice emerged from anonymous 4chan boards, no individual creator is credited with the format. The 60's Spider-Man image macros that fuel it predated the ritual by years and were already a reaction-image staple before 2010[4].

- **Platform:** 4chan (/a/, then /tv/)
- **Creator:** Unknown (anonymous 4chan posters)
- **Date:** 2010

## Overview
This is Now A Spiderman Thread works as a group shitposting move: one user drops a screenshot from the 1967 Grantray-Lawrence Spider-Man cartoon with the caption announcing that the thread has been rebranded, and other posters pile in with their own 60's Spider-Man panels until the original discussion is buried[1]. The visual grammar is specific. Low-budget frames of Peter Parker making weirdly expressive faces, scenes of Spider-Man loafing around his apartment, and bizarre non-sequitur dialogue bubbles were already circulating as reaction macros before being bundled under this label[4].

The format later spawned the snowclone 'This is now a X thread,' where X was swapped for any other subject the hijackers wanted to force on a board. The earliest documented variant used My Little Pony as the replacement subject on 4chan's /a/ board[8]. The joke is less about Spider-Man specifically and more about the collective agreement to override whatever anyone else was discussing, which is why it still turns up on Comic Vine, IGN, and other forum communities whenever a thread goes off-topic.

## Frequently Asked Questions
### What is This is Now A Spiderman Thread?
It is a thread derailment practice where posters hijack a discussion by flooding it with 60's Spider-Man image macros and declaring the thread rebranded as a Spider-Man thread[1].

### Where did This is Now A Spiderman Thread come from?
The hijack ritual first appeared on 4chan's /a/ board on April 29, 2010, and the exact phrase was coined on 4chan's /tv/ board on July 30, 2010[2][1].

### What does This is Now A Spiderman Thread mean?
The caption is a collective declaration that the original topic is being overridden and that the thread is now dedicated to posting Spider-Man images or whatever subject the snowclone 'This is now a X thread' names[4].

### How do you use This is Now A Spiderman Thread?
Post a 60's Spider-Man screenshot or reaction panel with the caption 'This is Now a Spiderman Thread,' and other posters typically pile in with their own Spider-Man macros to bury the original discussion[3].

### Is This is Now A Spiderman Thread still popular?
It is a classic 4chan-era format. Documented runs on Funnyjunk, Imgur, YouTube, Comic Vine, IGN and other forums show the move stayed in rotation through the early 2010s as a go-to derailment template[4][5].

## References
1. [https://archive.moe/tv/thread/11336151/#11337202](<https://archive.moe/tv/thread/11336151/#11337202>)
2. [https://archive.moe/a/thread/34099270/#34099322](<https://archive.moe/a/thread/34099270/#34099322>)
3. [https://www.funnyjunk.com/funny_pictures/1715911/Largest/](<https://www.funnyjunk.com/funny_pictures/1715911/Largest/>)
4. [https://knowyourmeme.com/memes/this-is-now-a-spiderman-thread](<https://knowyourmeme.com/memes/this-is-now-a-spiderman-thread>)
5. [https://imgur.com/gallery/Z3z37](<https://imgur.com/gallery/Z3z37>)
6. [https://www.youtube.com/watch?v=iNKFXCdacGY](<https://www.youtube.com/watch?v=iNKFXCdacGY>)
7. [https://www.urbandictionary.com/define.php?term=spiderman+thread](<https://www.urbandictionary.com/define.php?term=spiderman+thread>)
8. [https://archive.moe/a/thread/43323047/#43323065](<https://archive.moe/a/thread/43323047/#43323065>)

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