# This Man (Ever Dream This Man)

This Man, also known as Ever Dream This Man?, is a 2009 internet myth built around a crude portrait of a balding, beady-eyed stranger that thousands of people supposedly see in their dreams. Launched as a viral stunt by Italian marketer Andrea Natella, the hoax spiraled into one of the defining creepypasta mysteries of the late 2000s.

## Origin
The copypasta and portrait first appeared on thisman.org, registered in September 2009 by Italian viral marketing specialist Andrea Natella[2]. Natella runs the Rome-based agency Guerrilla Marketing, which specializes in subversive hoaxes and provocative art stunts, and he eventually acknowledged the project as one of his constructions[3]. The site asserted that since January 2006 at least 2,000 people in cities including Los Angeles, Berlin, Sao Paulo, Tehran, Beijing, and Moscow had reported seeing the same man in their sleep[1].

The setup described on the site is tidy fiction: a New York patient allegedly draws the face in January 2006, another patient recognizes it on the psychiatrist's desk, and the sketch is then circulated among colleagues who find more matches[1]. The campaign was later briefly linked to Ghost House Pictures, which optioned the concept for a planned horror film written and directed by Bryan Bertino[4].

- **Platform:** thisman.org (source) / 4chan, Reddit, io9 (viral spread)
- **Creator:** Andrea Natella
- **Date:** 2009

## Overview
This Man centers on a flat pencil sketch of a middle-aged guy with heavy black eyebrows, a receding hairline, thin lips, and vacant eyes. The pitch attached to the drawing claims that unrelated psychiatric patients across the world keep describing the same face appearing in their dreams, usually as a calm, almost helpful presence[1]. The site thisman.org collected these alleged testimonies and included a few additional sketches said to be drawn by other dreamers[2].

The appeal of This Man is that it reads like a tidy supernatural puzzle. The original site framed it with Jungian terms, floating theories about collective unconscious archetypes, dream skippers, or even God, while readers argued over whether a shared dream face was medically possible[1]. The portrait itself does most of the work: it is bland enough to look like someone you half remember, which is exactly the hook the campaign needed[3].

## How It Spread
Through October 2009 the sketch jumped from thisman.org onto 4chan, Reddit, Metafilter, and the StraightDope and Facepunch forums, where users traded theories and tried to debunk it[3]. io9 covered the mystery that same month, asking readers whether they had dreamed about the man and reprinting both the backstory and sample first-person testimonies lifted from the site[1].

As the story climbed, amateur sleuths pulled WHOIS records and started tying the domain back to Natella and Guerrilla Marketing, which pushed the discussion from paranormal speculation into viral-marketing autopsy[3]. YouTube uploads built on the hook with short mystery edits using the drawing and ambient music, including one of the earliest widely shared clips titled around the Ever Dream This Man? framing[5]. Curiosity bled over into Q&A sites like Yahoo Answers, where users asked flatly whether the man was real[6].

The hoax hardened into a reference point for later dream-based creepypastas and influenced the 2024 Netflix horror film Dream Scenario-adjacent discussions, though the central site stayed online as the canonical artifact of the stunt[2]. Ghost House Pictures' option on the material tied it, at least briefly, to Bryan Bertino's horror pipeline[4].

## Frequently Asked Questions
### What is This Man (Ever Dream This Man)?
This Man is a 2009 internet hoax about a sketched face that strangers around the world allegedly see in their dreams, hosted at thisman.org[2].

### Where did This Man (Ever Dream This Man) come from?
The site and story were created in September 2009 by Italian viral marketing specialist Andrea Natella, who runs the Rome agency Guerrilla Marketing[3].

### What does This Man (Ever Dream This Man) mean?
It plays as a shared-dream mystery, inviting readers to speculate about Jungian archetypes, a dream skipper, or God himself appearing to thousands of unrelated people[1].

### How do you use This Man (Ever Dream This Man)?
The portrait is typically paired with the question 'Ever dream this man?' or dropped into creepypasta threads and short YouTube mystery edits as an unsettling prompt[5].

### Is This Man (Ever Dream This Man) still popular?
The site thisman.org is still live and the sketch is still referenced as a classic late-2000s creepypasta, though the viral peak was October 2009[2][1].

## References
1. [https://io9.gizmodo.com/why-are-thousands-of-people-dreaming-about-this-man-5388286](<https://io9.gizmodo.com/why-are-thousands-of-people-dreaming-about-this-man-5388286>)
2. [https://www.thisman.org/](<https://www.thisman.org/>)
3. [https://knowyourmeme.com/memes/this-man-ever-dream-this-man](<https://knowyourmeme.com/memes/this-man-ever-dream-this-man>)
4. [http://www.ghosthousepictures.com/](<http://www.ghosthousepictures.com/>)
5. [https://www.youtube.com/watch?v=OUkqr3glkMg](<https://www.youtube.com/watch?v=OUkqr3glkMg>)
6. [https://answers.yahoo.com/question/index?qid=20100224084126AA2vyMB](<https://answers.yahoo.com/question/index?qid=20100224084126AA2vyMB>)

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Source: https://meme.com/memes/this-man-ever-dream-this-man
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