# Topkek

Topkek started as a brand of small Turkish cupcakes made by ETi, then got adopted by 4chan's /s4s/ board in 2013 because its name contained the slang term 'kek'. A single thread about the snack pulled more than 6,000 replies before archival, turning a confectionery product into a dedicated piece of imageboard shitposting folklore[2].

## Origin
In Turkish, 'kek' means cake, and the Topkek cupcake brand was introduced in 1990 by ETi, a confectionery company[1]. The slang usage traces to the chain 'toplel' to 'topkek', built on the Orcish-to-English translation of 'kek' as 'lol' in World of Warcraft[3]. A 2011 Workaholics episode showing Adam Demamp in a 'Top Gun' hat is cited as part of the phrase's spread, with later mutations swapping 'gun' for 'kek'[2].

In May 2013, a 4chan /s4s/ user posting as 'prime minister face' started a thread featuring the cupcake, which pulled over 6,000 replies before it was archived[2]. The collision between an actual snack labelled 'TOPKEK' and the existing /s4s/ taste for 'kek'-based humor is what pushed it from a one-off thread into a recurring board joke.

- **Platform:** ETi (product) / 4chan /s4s/ (viral spread)
- **Creator:** Unknown
- **Date:** 2013

## Overview
Topkek works on two levels at once. The literal product is a small packaged cupcake from the Turkish confectionery company ETi, first produced in 1990, where 'kek' simply means cake in Turkish[1]. The joke layer comes from the slang word 'kek', a WoW-era variant of 'lol' that pairs with 'top' to form a superlative, so 'topkek' lands as something like 'the greatest laugh of them all'[3].

The gag depends on this coincidence being perfect. The physical package reads 'TOPKEK' in large letters, which gave /s4s/ posters a real-world artifact that already said their shitpost for them[2]. Usage is almost always ironic, dropped as a dismissive one-word reply to signal that something is laughably bad rather than genuinely funny[3].

## Frequently Asked Questions
### What is Topkek?
Topkek is both a Turkish ETi cupcake brand first made in 1990 and a 4chan /s4s/ catchphrase that took off in 2013 because the product name already contained the slang word 'kek'[1][2].

### Where did Topkek come from?
The slang use started on 4chan's /s4s/ board in May 2013, when a user posting as 'prime minister face' created a thread about the cupcake that drew over 6,000 replies[2].

### What does Topkek mean?
'Kek' is a slang form of 'lol' tracing to the Orcish-to-English chat translation in World of Warcraft, so 'topkek' reads as a superlative 'lol', typically used sarcastically[3].

### How do you use Topkek?
It's typically dropped as a one-word reply to dismiss something as laughably bad, standing in for 'top lel' with the 'kek' variant preferred on gaming forums and imageboards[3].

### Is Topkek still popular?
The term is a 2013-era classic tied to /s4s/ and 'kek'-adjacent slang, with lasting footprints like /r/topkek on Reddit and the Top Kek aggregator site from 2014[2].

## References
1. [https://www.etietieti.com/en/institutional_historically.aspx?param1=1985&param2=1990](<https://www.etietieti.com/en/institutional_historically.aspx?param1=1985&param2=1990>)
2. [https://knowyourmeme.com/memes/topkek](<https://knowyourmeme.com/memes/topkek>)
3. [https://www.urbandictionary.com/define.php?term=topkek](<https://www.urbandictionary.com/define.php?term=topkek>)
4. [https://www.top-kek.com/home](<https://www.top-kek.com/home>)
5. [https://www.reddit.com/r/topkek/](<https://www.reddit.com/r/topkek/>)
6. [https://www.youtube.com/watch?v=QF_C4fTWais](<https://www.youtube.com/watch?v=QF_C4fTWais>)
7. [https://www.youtube.com/watch?v=6hcSpSC8T0M](<https://www.youtube.com/watch?v=6hcSpSC8T0M>)

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Source: https://meme.com/memes/topkek
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