We Really Really Really — Tweet by najma @jjkdsc using repeated 'really' lines ending with hashtag WE NEED DSC

We Really Really Really

2018snowcloneclassic

Published October 5, 2026

We Really Really Really is a Twitter snowclone from late 2018 where users stack the word 'really' line by line in a curved staircase shape before stating what they want. The format exploded in January 2019 after corporate accounts like Chipotle and Target posted their own versions, turning a K-pop fan tweet into one of the first big brand-Twitter trends of the year.

snowclone memes twitter memes brand participation memes kpop memes 2019 memes

Overview

We Really Really Really is a text-based Twitter snowclone where posters type the word 'really' on its own line over and over, staggering the indentation so the stack curves across the screen like a sagging rope or a lazy spiral1. The payoff lands on the final line, which names the thing the poster actually wants, with the long preamble doing the comedic work of mock desperation.

The joke relies entirely on visual rhythm. A one-sentence request would read as earnest, but twenty 'really's stacked into a wobble turn it into a bit, which is why the format travels well between fan accounts begging for a comeback, individual users begging for sleep, and brand accounts begging followers to buy chips2. Urban Dictionary entries from around the trend described the vibe as a performative plea, built on repetition instead of a punchline3.

Origin & Background

Platform
Twitter (K-pop fan post) / Twitter (corporate viral spread)
Creator
@jjkdsc
Date
2018

The earliest known use of the stacked 'really' format appeared on Twitter on December 24th, 2018, posted by user @jjkdsc1. The tweet carried the hashtag #WE_NEED_DSC, a reference to Jaehyun of K-pop group NCT 127, and the layout showed the signature curved column of 'really's leading into the fan's demand2.

The format drifted through K-pop Twitter and smaller accounts for the next few weeks before any mainstream audience noticed. Minor pickup included tweets from users like @MarieAnnUK and @ChoccyOrange_1, which borrowed the same staggered-line structure for everyday wants rather than idol stan requests2.

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How It Spread

The snowclone saw light spread through late December 2018 and early January 2019 before brand accounts picked it up2. On January 16th, 2019, the Chipotle Twitter account posted a version of the format and reportedly pulled in over 15,000 retweets and 106,000 likes, which turned the layout into a trending template overnight2.

Two days later, on January 18th, 2019, Target's Twitter account ran its own version and reportedly cleared 22,000 retweets and 113,000 likes2. The back-to-back corporate hits pushed the format past K-pop Twitter and into the wider feed, where other brands and personal accounts spent the rest of January copying the shape for jokes about everything from Target runs to burrito bowls.

After the brand wave crested, We Really Really Really settled into the standard snowclone afterlife: a recognizable layout that gets dusted off whenever someone wants to perform exaggerated wanting, with Urban Dictionary entries documenting the saying as a stock piece of online vocabulary3.

Timeline

2018-12-24

@jjkdsc posts the earliest known stacked 'really' tweet with hashtag #WE_NEED_DSC about NCT 127.

2019-01

Format sees light spread through K-pop Twitter and small personal accounts.

2019-01-16

Chipotle's Twitter account posts a version that reportedly earns 15,000+ retweets and 106,000+ likes.

2019-01-18

Target's Twitter account posts the format and reportedly earns 22,000+ retweets and 113,000+ likes.

How to Use This Meme

Typical posts open with the word 'we' (or 'I'), then stack the word 'really' on each subsequent line with varied leading spaces so the column curves. The last line names the request, often something trivial like a nap, a snack, or a specific product. Common convention keeps the final ask short so it contrasts with the long run-up.

Frequently Asked Questions