# @Wendys
@Wendys is the official Twitter account of fast food chain Wendy's that turned corporate social media into bloodsport with sarcastic clapbacks, customer roasts, and public feuds against rival chains[1]. Its ruthless voice went viral in January 2017 when it dragged a customer who questioned the 'fresh, never frozen' slogan so hard that he deleted his account[1], kicking off a year of @Wendys content that included Twitter wars with McDonald's and Burger King plus the record-chasing #NuggsForCarter chicken nugget quest[5].
## Origin
In 2012, Wendy's VP of Advertising Brandon Rhoten hired Amy Brown to run the chain's social media accounts, telling her the brand should sound like 'a challenger with charm' rather than a bland corporate presence[2]. Brown and a two-person response team ran the Twitter account for the next five years, slowly building a reputation for sharp replies before anything blew up at internet scale[2].
The breakout moment arrived at the start of January 2017, when Twitter user @NHride challenged a @Wendys post about 'fresh, never frozen' beef and got dragged in return[1]. @NHride eventually deleted his account after the exchange spread, with onlookers posting lines like 'bro how you gonna start 2017 with a L from a fast food place lmao' and 'I thought Ronda Rousey was going to be the only person I saw get beat this hard this week'[1].
- **Platform:** Twitter
- **Creator:** Amy Brown (Wendy's social media manager, 2012-2017)
- **Date:** 2012
## Overview
The @Wendys style of corporate posting treats the Wendy's brand like a regular Twitter user who happens to run a fast food chain, with the social team picking fights instead of fielding complaints[2]. Signature moves include unprompted roasts when fans tweet 'roast me,' public feuds with McDonald's and Burger King, and short dismissive comebacks that end up more popular than the posts they're quoting[4]. The humor leans on dry sarcasm, repeated jabs at frozen beef, and a willingness to ignore the unwritten rules of brand social media[2].
The voice was built by social media manager Amy Brown together with a two-person community response team, who were given room to act as what Wendy's VP Brandon Rhoten called a 'challenger with charm'[2]. Interactions usually involve a hostile or joking tweet from a user, a short cutting reply from @Wendys, and a pile-on of onlookers screenshotting the exchange so it spreads outside the original thread[1]. Fans frequently reply with lines like 'who runs this account yall are legends im finna eat wendys everyday from now on'[1].
## How to Use
The @Wendys format is less a copyable template and more a tone: aim a question or complaint at a corporate account and get back a sarcastic one-liner instead of boilerplate customer service[2]. Users typically bait the account by tweeting 'roast me' or by criticizing the chain's food, menu, or slogans, with the best exchanges getting screenshotted and reposted on other platforms[1]. Rival brands sometimes join in, as McDonald's and Burger King did during 2017, which pulls more eyes to each thread and sends the replies further[4].
## Frequently Asked Questions
### What is @Wendys?
@Wendys is the official Twitter account of fast food chain Wendy's, best known for sarcastic roasts of customers and feuds with rival chains[8].
### Where did @Wendys come from?
Wendy's hired Amy Brown in 2012 to run its social media accounts and encouraged her team to post with attitude; the account went viral in January 2017 after a customer named @NHride got dragged over the 'fresh, never frozen' slogan[1].
### What does @Wendys mean?
As a meme, '@Wendys' refers to the account's style of corporate posting: a brand feed that acts like a sarcastic Twitter user, roasting customers and taunting competitors instead of handling service tickets[2].
### How do you use @Wendys?
Users bait the account by tweeting 'roast me' or criticizing the chain and then share the resulting putdown, often as a screenshot captioned with the dunk[1].
### Is @Wendys still popular?
The classic peak was 2017, when the account's replies drove national news coverage and multi-million-retweet campaigns like #NuggsForCarter[7].
### Who ran the @Wendys account during the viral era?
Amy Brown led the account from 2012 alongside a two-person community response team, with Brown leaving the company on March 31, 2017[10].
### What is 'fresh, never frozen'?
It's Wendy's long-standing beef slogan; the chain says it has used fresh North American beef in all its burgers since 1969, which is the point the account weaponized against McDonald's[3].
### What was the McDonald's beef about?
On March 30, 2017, McDonald's announced it would switch most Quarter Pounders to fresh beef by mid-2018, and @Wendys mocked the fact that most of its burgers would still use frozen beef[3].
### What is #NuggsForCarter?
On April 6, 2017, Reno teenager Carter Wilkerson asked @Wendys how many retweets he needed for a year of free chicken nuggets; the account said 18 million, and his tweet crossed one million retweets in days[5].
### Did @Wendys actually make Wendy's more money?
Credit Suisse analysts told CNBC that McDonald's shift to fresh beef could pull 30 basis points of same-store sales from Wendy's, meaning the Twitter beef was tracking real competitive pressure in both directions[3].
## References
1. [https://www.dailydot.com/unclick/wendys-twitter-burn/]()
2. [https://mashable.com/2017/01/05/sassy-wendys-social-media-manager/]()
3. [https://www.cnbc.com/2017/04/03/wendys-will-defend-its-fresh-beef-brand-against-mcdonalds-ceo-says.html]()
4. [https://www.eater.com/2017/3/31/15136416/wendys-twitter-war-mcdonalds-beef]()
5. [https://fortune.com/2017/04/07/wendys-free-chicken-18-million-retweets/]()
6. [https://www.cnbc.com/2017/04/07/wendys-free-chicken-nuggets-18-million-retweets.html]()
7. [https://www.foxnews.com/food-drink/2017/04/07/wendys-offers-free-chicken-nuggets-to-fast-food-fan-but-theres-catch.html]()
8. [https://knowyourmeme.com/memes/wendys]()
9. [https://www.usatoday.com/story/money/nation-now/2017/03/31/sorry-mcdonalds-wendys-twitter-account-winning-war-beef/99861576/]()
10. [http://www.adweek.com/brand-marketing/social-media-manager-behind-tweets-that-became-wendys-super-bowl-campaign-is-leaving-the-company/]()
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Source: https://meme.com/memes/wendys
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