# Whassup? "Whassup?" is the drawn-out greeting from a Budweiser beer ad campaign that debuted during ESPN Monday Night Football on December 20, 1999. The spot showed friends yelling the slurred phrase into phones with tongues extended, and the catchphrase jumped from TV to Flash animation sites, parody films, and sitcom gags across the early 2000s. ## Origin The first "Whassup?" spot aired on December 20, 1999, during ESPN Monday Night Football[1]. Director Charles Stone III adapted the commercial from his own short film "True", which starred his real-life friends doing the greeting, and he carried the same cast and tone over to the Budweiser campaign[3]. The ad is viewable in full on YouTube[2]. - **Platform:** ESPN Monday Night Football (TV ad) / Newgrounds (viral parody spread) - **Creator:** Charles Stone III (ad director) - **Date:** 1999 ## Overview The original Budweiser spot opens on a guy watching the game on his couch, who picks up a phone call from a friend, and the two trade escalating "Wassup?!" shouts until more friends join the chain[1]. The campaign ran variations of that setup through 2002, and the tongue-out delivery turned the slurred greeting into a stock impression kids and coworkers did at each other for years after[3]. Online, the format drew Flash animators who swapped the Bud friends for Dragon Ball Z fighters, video game characters, and cartoon kids[3]. In mainstream film and TV, Scary Movie opened on a direct parody, and both the British and American versions of The Office later worked the gag into dialogue[1]. ## Frequently Asked Questions ### What is Whassup?? "Whassup?" is a Budweiser beer ad catchphrase from a campaign that ran from 1999 to 2002, built around friends drawing out the slurred greeting over the phone[1]. ### Where did Whassup? come from? Director Charles Stone III made it for a 1999 Budweiser spot that first aired on ESPN Monday Night Football, adapting his earlier short film "True"[1]. ### What does Whassup? mean? It is slang shorthand for "What's up?", a casual greeting between friends[6]. ### How do you use Whassup?? It is typically done as a loud phone-call impression with the tongue extended and the vowels stretched out, mimicking the Budweiser spot[2]. ### Is Whassup? still popular? Budweiser ended the original campaign in 2002, but revived the format with the original cast for a 2008 remake, and the greeting stayed in use as a 2000s nostalgia reference[5]. ## References 1. [https://en.wikipedia.org/wiki/Whassup%3F]() 2. [https://www.youtube.com/watch?v=HDB2pA76yfw]() 3. [https://knowyourmeme.com/memes/whassup]() 4. [https://www.youtube.com/watch?v=LSf9lCB16-o]() 5. [https://www.youtube.com/watch?v=W-B8_BjVGBQ]() 6. [https://www.urbandictionary.com/define.php?term=Whassup]() --- Source: https://meme.com/memes/whassup Published by meme.com — The Internet Meme Library