# What Did It Cost? Everything
What Did It Cost? Everything is an exploitable image macro pulled from Avengers: Infinity War, in which Thanos tells a young Gamora the price of his victory. Starting in May 2018, Redditors began relabeling the two characters and swapping the dialogue to describe the costs of grinding gacha games, hoarding skins, and other obsessive hobbies, turning the solemn Soul Realm exchange into one of the most reposted Infinity War reaction formats.
## Origin
The source scene comes from Avengers: Infinity War, released April 27, 2018, in which Thanos meets a child version of Gamora inside the Soul Realm after using the Soul Stone[4]. Marvel Studios produced the film; the meme format itself was created by anonymous Reddit users rather than anyone connected to the movie.
The earliest documented exploitable edit was posted on May 3, 2018, by Redditor jugghound in /r/FireEmblemHeroes, framing the exchange around finally pulling the character Lyn in the gacha game Fire Emblem Heroes; the post picked up more than 1,100 upvotes[1]. Four days later, on May 7, 2018, Redditor daster96 ran the same template about League of Legends champion Irelia in /r/IreliaMains, drawing over 200 upvotes[4].
- **Platform:** Avengers: Infinity War (source) / Reddit (viral spread)
- **Creator:** Unknown
- **Date:** 2018
## Overview
What Did It Cost? Everything is an object-labeling image macro built on a two-panel screenshot from Avengers: Infinity War. The top panel shows young Gamora asking "What did it cost?" and the bottom panel shows a weary Thanos answering "Everything"[4]. Editors either rewrite both lines so the exchange describes a different kind of sacrifice, or they slap labels directly onto Gamora and Thanos so the two characters stand in for a person and the thing they lost everything to.
The joke works because the film plays the scene completely straight, with Thanos admitting the Soul Stone cost him his daughter. Dropping that gravitas onto something trivial, a mobile game pull, a Wikipedia donation, a video game character grind, flips the moment into deadpan comedy. The relabeled Thanos is almost always the villain of the setup: the thing demanding time, money, or sanity from the labeled Gamora.
## Frequently Asked Questions
### What is What Did It Cost? Everything?
It's an exploitable two-panel image macro pulled from Avengers: Infinity War, where young Gamora's question "What did it cost?" is answered by Thanos with "Everything"[4].
### Where did What Did It Cost? Everything come from?
The screenshot comes from the Soul Realm scene in Avengers: Infinity War, released April 27, 2018[4]. The earliest documented meme edit is a May 3, 2018 /r/FireEmblemHeroes post by Redditor jugghound[1].
### What does What Did It Cost? Everything mean?
The format assigns Thanos the role of a costly obsession and Gamora the role of its victim, using the film's serious tone to joke about things like gacha grinding or recurring donation prompts[2].
### How do you use What Did It Cost? Everything?
People typically either relabel Thanos and Gamora so the two characters stand in for a person and their expensive habit, or they rewrite both lines of dialogue to fit a specific setup, as seen in the Fire Emblem Heroes edit[1] and the Wikipedia donation version[2].
### Is What Did It Cost? Everything still popular?
It settled into classic status as one of the standard Infinity War reaction formats on Reddit after its 2018 and early-2019 run[3][4].
## References
1. [https://www.reddit.com/r/FireEmblemHeroes/comments/8gtme5/when_you_finally_get_lyn_infinity_war_spoilers/]()
2. [https://www.reddit.com/r/dankmemes/comments/a5yjbf/im_doing_my_part_oc/]()
3. [https://www.reddit.com/r/dankmemes/comments/af7cym/thanos/]()
4. [https://knowyourmeme.com/memes/what-did-it-cost-everything]()
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Source: https://meme.com/memes/what-did-it-cost-everything
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