# What's Your Game?! What's Your Game?! was the slogan of a 2007 World of Warcraft celebrity ad campaign that pulled in Mr. T, William Shatner and others declaring their in-game characters. The campaign spawned a wave of YouTube video parodies and image poster edits that outlived the original commercials, with the earliest known fan parody landing on YouTube in December 2007[2]. ## Origin Blizzard's What's Your Game?! advertising rolled out in late 2007 for World of Warcraft, the MMORPG the studio had shipped three years earlier[1]. WoW already had a small Internet remix history before the campaign, including a 2006 YouTube cut that spliced the game together with Office Space and pulled over 600,000 views, but reworks of the actual commercials were rare before this slogan arrived[2]. The earliest documented What's Your Game?! parody was uploaded on December 6, 2007 by YouTube user IceflowStudios, the first known fan edit built directly on the campaign template[2]. Blizzard refreshed the series through 2008 with new celebrity ads, including spots featuring Ozzy Osbourne and Steve Van Zandt, keeping the slogan in circulation while fan edits kept piling up[2]. - **Platform:** Television advertising / YouTube (parody spread) - **Creator:** Unknown - **Date:** 2007 ## Overview What's Your Game?! started as the tagline of a World of Warcraft TV campaign in which celebrities like Mr. T and William Shatner described the fantasy character they played in Blizzard's MMORPG, released in 2004[1]. The spots followed a tight template: a famous face, a boast about their class and race, and the slogan punch at the end, which made the ads easy to copy frame for frame. The parody wave split into two formats. Video edits on YouTube redubbed or recut the celebrity segments to swap classes, insert unrelated games, or mock the self-serious tone of the originals[2]. Still-image parodies kept the poster layout of the print campaign, pasting new faces and absurd character descriptions over the same visual grid, with French-language jokes dominating one notable 2008 contest[2]. ## How to Use Parodies typically keep the campaign's structure intact: a close-up on a person, a short monologue describing an invented character class or race, and the What's Your Game?! tag at the end[2]. Image versions usually copy the poster grid, swapping the celebrity headshot and the character stat block for a joke subject while leaving the Blizzard-style frame recognizable[2]. ## Frequently Asked Questions ### What is What's Your Game?!? It is the tagline of a 2007 World of Warcraft celebrity ad campaign and the parody format fans built around it on YouTube and image boards[2]. ### Where did What's Your Game?! come from? The slogan came from Blizzard's late-2007 World of Warcraft TV ads featuring celebrities describing their in-game characters, with the first known fan parody uploaded by YouTube user IceflowStudios on December 6, 2007[2]. ### What does What's Your Game?! mean? In the original ads it meant 'what character do you play in WoW,' tying each celebrity to a class and race in the game Blizzard launched in 2004[1]. The phrase also drifted into general slang on sites like Urban Dictionary[3]. ### How do you use What's Your Game?!? Edits typically copy the ad template, a talking-head monologue or a poster layout ending in the slogan, and swap in a joke character or an unrelated subject[2]. ### Is What's Your Game?! still popular? No. It is a classic WoW-era parody format tied to Blizzard's 2007-2008 campaign cycle rather than an active trend[2]. ## References 1. [https://en.wikipedia.org/wiki/World_of_Warcraft]() 2. [https://knowyourmeme.com/memes/whats-your-game]() 3. [https://www.urbandictionary.com/define.php?term=Whats%20Your%20Game]() --- Source: https://meme.com/memes/whats-your-game Published by meme.com — The Internet Meme Library