# Will It Blend? Will It Blend? is a viral video series launched by Utah blender maker Blendtec in October 2006, where founder Tom Dickson calmly pulverizes iPhones, marbles, golf balls, and other improbable objects inside a kitchen blender. The deadpan infomercial format turned a small commercial appliance company into one of the defining branded YouTube success stories of the mid-2000s. ## Origin Blendtec, a commercial blender manufacturer based in Orem, Utah, uploaded the first Will It Blend? video to its YouTube channel on October 30, 2006[2]. The clip, titled around the question 'Will it blend? That is the question,' showed Dickson feeding 50 marbles into a Total Blender and running them on the slowest speed until nothing was left but a cloud of glass dust[1]. By 2014 that single upload had passed 6.4 million views[2]. Dickson was Blendtec's founder, not a hired actor, and the series was built in-house as a low-budget marketing experiment after a staffer noticed Dickson routinely destroying 2x2 pine blocks to stress-test blades on the shop floor[2]. The YouTube account the videos went up on is still the brand's main channel[4]. - **Platform:** YouTube - **Creator:** Tom Dickson (Blendtec) - **Date:** 2006 ## Overview Each Will It Blend? episode follows the same tight script. Tom Dickson, wearing a lab coat and safety goggles, walks on screen next to a Blendtec Total Blender, holds up the sacrificial object, and asks the title question in a flat Midwestern voice. He drops the item in, hits a numbered preset, and the camera holds on the jar while the blade turns a phone, a rake handle, or a stack of CDs into a puff of smoke and powder[1]. The payoff is the lid coming off and Dickson declaring, 'Yes, it blends!' as he waves away the dust[2]. The hook was never the catchphrase alone, it was the pairing of an industrial-grade blender ($400 and up at the time) with the kind of destruction test usually filed under late-night prank video[3]. The first episode in 2006 ground 50 glass marbles into dust on the lowest speed setting, which told viewers everything they needed to know about the premise without any voice-over[1]. Later episodes raised the stakes with brand-new consumer electronics, which is what pulled in tech blogs and daytime TV bookers[3]. ## Frequently Asked Questions ### What is Will It Blend?? A branded video series from blender maker Blendtec in which founder Tom Dickson feeds unlikely objects into a kitchen blender to prove its power[2]. ### Where did Will It Blend? come from? The first episode went up on Blendtec's YouTube channel on October 30, 2006, and showed Dickson pulverizing 50 marbles[1]. ### What does Will It Blend? mean? Literally it is the question Dickson asks before destroying an object, but it also got picked up as slang for asking whether an idea is actually workable[8]. ### How do you use Will It Blend?? People quote the title phrase when teasing whether a weird plan, build, or theory would survive real-world testing[8]. ### Is Will It Blend? still popular? The format is classic 2000s viral marketing, with the back catalog still live on Blendtec's YouTube channel, which had passed 294 million views by 2014[2]. ### Who is Tom Dickson? He is the founder of Blendtec and the on-camera host of every Will It Blend? episode, where he wears a lab coat and reads the opening question deadpan[2]. ### What was the most famous Will It Blend? episode? Mashable singled out the iPhone blend as the stand-out clip, published shortly after the handset's 2007 launch[3]. ### Did Will It Blend? actually sell blenders? Yes. Mashable reported in September 2007 that Blendtec's retail sales had grown about five times over because of the series[3]. ### What was in the first Will It Blend? video? Fifty glass marbles, blended on the slowest speed setting into a cloud of glass dust[1]. ### Where can I watch the Will It Blend? videos? The original episodes are hosted on Blendtec's official YouTube channel[4]. ## References 1. [https://www.youtube.com/watch?v=3OmpnfL5PCw]() 2. [https://knowyourmeme.com/memes/will-it-blend]() 3. [https://mashable.com/2007/09/27/blendtec-sales/]() 4. [https://www.youtube.com/user/Blendtec]() 5. [https://www.esquire.com/the-side/video/Willitblend050307]() 6. [https://www.facebook.com/willitblend]() 7. [https://twitter.com/Blendtec]() 8. [https://www.urbandictionary.com/define.php?term=Will%20It%20Blend]() 9. [https://www.youtube.com/watch?v=K0m4x0y3QNw]() --- Source: https://meme.com/memes/will-it-blend Published by meme.com — The Internet Meme Library