# World Record Egg

World Record Egg is a January 2019 Instagram post of a plain brown egg that beat Kylie Jenner to become the most-liked photo on the platform. The account was later revealed as a marketing project by London ad creative Chris Godfrey, and the campaign ended in a Super Bowl mental health ad on Hulu.

## Origin
The @world_record_egg account uploaded its first and only original photo on January 4th, 2019, showing a brown egg with the caption "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this"[3]. The Instagram record it targeted was Jenner's February 2018 birth announcement for Stormi Webster, which sat at roughly 18 million likes[3].

The account operated anonymously at launch. On February 3rd, 2019, The New York Times identified the person behind it as Chris Godfrey, a 29-year-old advertising creative at The & Partnership in London, who worked on the project with friends Alissa Khan-Whelan and C.J. Brown[1]. Godfrey said he chose an egg specifically because it read as universal across cultures and demographics[1].

- **Platform:** Instagram (@world_record_egg)
- **Creator:** Chris Godfrey
- **Date:** 2019

## Overview
World Record Egg is a stock photograph of a plain brown egg that, in January 2019, became the most-liked post on Instagram, ending a record held by Kylie Jenner[1]. The image was posted from the account @world_record_egg with a single explicit goal written into the caption: beat Jenner's 18 million likes on the post announcing her daughter Stormi Webster[3].

Fans of the account started calling themselves the "Egg Gang" and referred to the egg as "Eugene"[4]. Part of the appeal was how deliberately unremarkable the picture was. There was no filter, no captioning gimmick, no celebrity face, just an egg on a white background against a globally recognized reference point. As the account's creator later put it, "An egg is an egg. An egg has no gender, race, or religion. It's universal"[5].

By early February 2019 the post sat above 50 million likes and had turned into an active marketing property, with agencies openly pitching brand tie-ins around a planned "crack" reveal[2]. It held the Instagram record until December 20th, 2022, when a photo Lionel Messi posted after winning the 2022 World Cup took the title[4].

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Source: https://meme.com/memes/world-record-egg
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