# Write That Down Write That Down "Write That Down, Write That Down" is a SpongeBob SquarePants image macro from the 2004 episode "The Camping Episode," showing SpongeBob instructing Patrick to take notes while they spy on Squidward through binoculars. The format took off online in late 2015 when it was paired with a joke about DJ Khaled's "keys to success," and hit peak popularity in early 2019 after a wave of posts on Reddit's r/dankmemes. ## Origin The source material comes from "The Camping Episode" of SpongeBob SquarePants, which first aired on April 3, 2004, in the United States[2]. In the episode, SpongeBob and Patrick camp out near Squidward's house and watch him struggle to set up a tent, with SpongeBob earnestly telling Patrick to write down everything Squidward does. The comedic setup plays on SpongeBob's oblivious admiration for Squidward, who clearly wants nothing to do with them. The scene sat dormant as meme material for over a decade before getting picked up by Twitter. - **Platform:** Nickelodeon (source episode), Twitter (meme format) - **Creator:** @asapchong (earliest known meme use) - **Date:** 2004 (episode), 2015 (meme) ## Overview The meme uses a screenshot from SpongeBob SquarePants where SpongeBob and Patrick are crouched behind a rock, watching Squidward through binoculars. SpongeBob is enthusiastically observing while Patrick holds a notepad, ready to jot down whatever wisdom is being dispensed. The format works as a reaction image for situations where someone is dropping knowledge, revealing secrets, or doing something so noteworthy it demands documentation. The humor comes from framing mundane, obvious, or absurd statements as if they're priceless insights worth recording. ## How It Spread On December 6, 2015, Twitter user @asapchong posted an edit of the scene with the caption "When DJ Khaled reveals another key to success"[2]. The tweet tapped into the DJ Khaled "keys to success" craze that was dominating social media at the time. Within days, multiple popular accounts reposted it across platforms, including an Instagram repost that pulled in over 200,000 likes[2]. The image macro then settled into steady use as a reaction format on Twitter and Reddit. On April 24, 2016, Twitter user @imlovinimlivin applied it to a joke about the Kardashians, picking up over 5,900 retweets and 6,200 likes[2]. On March 18, 2017, @MeninistTweet tweeted a version tied to Drake's More Life mixtape release, which earned over 4,400 retweets and 13,000 likes[2]. Reddit got in on the action too. On June 25, 2018, Redditor Hakop23 posted a variation about college professors revealing exam material during lectures, and it racked up over 44,200 upvotes in six months[2]. The real explosion came on March 18, 2019, when Redditor thejmoneyman used the image for a J.K. Rowling meme on r/dankmemes[2]. This was during the period when Rowling was making headlines for retroactively adding details to Harry Potter lore via Twitter, and the "write that down" format was a perfect fit. The post earned over 32,200 upvotes in a single month and kicked off a wave of new variations flooding both r/dankmemes and r/BikiniBottomTwitter[2]. ## How to Use The format typically follows a simple setup: 1. Identify a person, character, or entity that's sharing some kind of "wisdom," revealing information, or doing something notable 2. Pair their statement or action with the SpongeBob and Patrick binoculars screenshot 3. The joke is that the information being "documented" is either hilariously obvious, deeply absurd, or satirically treated as profound ## Fun Facts - The meme took 11 years to go from its TV debut to its first viral moment online - The 2019 J.K. Rowling wave was the single biggest surge in the format's popularity, not the original 2015 DJ Khaled version - Both r/dankmemes and r/BikiniBottomTwitter were major hubs for the format, which makes sense since the latter is dedicated entirely to SpongeBob meme content - "The Camping Episode" is widely considered one of the best SpongeBob episodes from the show's golden era (seasons 1-3) ## Frequently Asked Questions ### What is "Write That Down, Write That Down"? It's an image macro from SpongeBob SquarePants showing SpongeBob and Patrick spying on Squidward with binoculars while Patrick takes notes. It's used as a reaction image when someone shares noteworthy or amusingly obvious information[2]. ### Where did "Write That Down, Write That Down" come from? The scene is from "The Camping Episode" of SpongeBob SquarePants, which aired on April 3, 2004. It became a meme in December 2015 when Twitter user @asapchong paired it with a DJ Khaled joke[2]. ### What does "Write That Down, Write That Down" mean? The meme conveys that something someone said or did is so important (or so absurd) that it needs to be recorded for posterity. It's often used sarcastically[2]. ### How do you use "Write That Down, Write That Down"? Pair the SpongeBob and Patrick screenshot with a caption describing someone revealing information or "wisdom." The humor comes from treating the information as either surprisingly valuable or hilariously pointless[2]. ### Is "Write That Down, Write That Down" still popular? The format saw its biggest spike in early 2019 during the J.K. Rowling meme wave. It still gets used as a reaction image, though less frequently than at its peak[2]. ### When did the meme go viral on Reddit? The format's biggest Reddit moment came on March 18, 2019, when a J.K. Rowling variation on r/dankmemes earned over 32,200 upvotes in one month[2]. ### What was the first viral version of the meme? The earliest known viral use was a December 6, 2015 tweet by @asapchong joking about DJ Khaled's "keys to success," which got reposted widely and hit 200,000+ likes on Instagram[2]. ## References 1. [Boogie Down Productions]() 2. [Write That Down, Write That Down - Know Your Meme]() --- Source: https://meme.com/memes/write-that-down-write-that-down Published by meme.com — The Internet Meme Library