# Zero Deaths

Zero Deaths is a running catchphrase from Let's Player PewDiePie, who repeats it as faux-bragging about his skill while dying over and over in difficult video games. It started during his March 2016 Dark Souls III run and grew into a long-running bit his fans turned into image macros and remix songs.

## Origin
PewDiePie first used the catchphrase in his playthrough of From Software's Dark Souls III, where he bet he could clear the game without dying. The video went up on March 26, 2016 and pulled in over 7 million views, with him repeating "zero deaths" throughout despite the deaths piling up on screen[1][2].

Two days later, on March 28, 2016, a thread about the attempt was posted to the Dark Souls III board on GameFAQs, which was the first notable fan discussion of the bit outside the video itself[2].

- **Platform:** YouTube (PewDiePie Let's Play) / Reddit (fan macros)
- **Creator:** Felix Kjellberg (PewDiePie)
- **Date:** 2016

## Overview
Zero Deaths is a running bit from Swedish Let's Player Felix Kjellberg, better known as PewDiePie, where he repeats the phrase mid-gameplay to pretend he never dies, usually right after dying[1]. The joke works because the audio and the footage flatly contradict each other, so the bragging reads as self-deprecating comedy rather than an actual claim of skill[2].

After the Dark Souls III bet that started it, the phrase stuck as a verbal tic PewDiePie carried into other hard or horror-leaning games, including Outlast II and Crash Bandicoot N. Sane Trilogy[2][3]. Fans picked it up and spun it off into image macros, reaction edits and remix songs built around the clip of him saying it[2].

## Frequently Asked Questions
### What is Zero Deaths?
Zero Deaths is a catchphrase PewDiePie repeats while playing video games, pretending he never dies when the footage usually shows the opposite[1].

### Where did Zero Deaths come from?
It started in PewDiePie's March 26, 2016 Dark Souls III video, where he bet he could beat the game without dying[1][2].

### What does Zero Deaths mean?
In PewDiePie's usage it's a self-aware brag about being untouchable at games, delivered as a joke right after he dies on camera[2]. In Super Smash Bros. slang the unrelated term "zero-to-death" means a combo that KOs an opponent from 0% damage[5].

### How do you use Zero Deaths?
Fans typically pair the phrase with clips or screenshots of a player failing spectacularly, with image macros on r/PewDiePieSubmissions and remix edits following that pattern[2].

### Is Zero Deaths still popular?
The catchphrase stayed tied to PewDiePie's Let's Play era, with its documented peak coming across his 2016 Dark Souls III, 2017 Outlast II and 2017 Crash Bandicoot runs[2][4].

## References
1. [https://www.youtube.com/watch?v=sVGTCtPP8Ts](<https://www.youtube.com/watch?v=sVGTCtPP8Ts>)
2. [https://knowyourmeme.com/memes/zero-deaths](<https://knowyourmeme.com/memes/zero-deaths>)
3. [https://www.youtube.com/watch?v=qCWi-38ONVk](<https://www.youtube.com/watch?v=qCWi-38ONVk>)
4. [https://www.reddit.com/r/outlast/comments/6e26nw/what_is_zero_deaths_in_outlast_2/](<https://www.reddit.com/r/outlast/comments/6e26nw/what_is_zero_deaths_in_outlast_2/>)
5. [https://www.urbandictionary.com/define.php?term=Zero%20Deaths](<https://www.urbandictionary.com/define.php?term=Zero%20Deaths>)
6. [https://www.youtube.com/watch?v=lhfzlKhWUhc](<https://www.youtube.com/watch?v=lhfzlKhWUhc>)
7. [https://www.youtube.com/watch?v=J_igflevHbM](<https://www.youtube.com/watch?v=J_igflevHbM>)

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Source: https://meme.com/memes/zero-deaths
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