# Zoomerification

Zoomerification is an image edit format where photos of people or fictional characters get a Broccoli Hair perm and their dialogue is rewritten in Gen Z slang like "bussin," "no cap," and "fr fr." It started on 4chan in May 2021 and hit viral scale in mid-2022 through Twitter and Instagram meme pages.

## Overview
Zoomerification is a photo edit format where real people or fictional characters get a "Zoomer Perm" (also called Broccoli Hair or Mulatto Perm) pasted onto their head, and their dialogue is rewritten with a heap of Gen Z slang like "bussin," "no cap," "deadass," and "fr fr"[3]. The joke works by smashing a serious or iconic figure into the speech pattern and hair of a stereotypical 2020s teenager[1].

Edits typically pair a still from a film, TV show, or historical photograph with a caption that swaps the original line for a slang heavy rewrite[3]. Frank Sheeran from The Irishman, Don Draper from Mad Men, and Anton Chigurh from No Country for Old Men all got the treatment as the format built momentum[3].

## How It Spread
Before November 17th, 2021, an unknown Twitter user posted an edit of a judge's photograph, which was then reposted to iFunny and back to 4chan[3]. February 2022 brought more scattered 4chan posts, but the format did not hit critical mass until early April 2022, when an anonymous /tv/ user edited Anton Chigurh from No Country for Old Men with Gen Z dialogue[3].

On April 13th, 2022, another /tv/ thread featured a Don Draper edit with the reply "lucky strike, it's bussin"[3]. Twitter user @hereliesthighs reposted it within the hour, and the tweet pulled over 7,300 retweets and 80,200 likes in two months[3]. The next day, @tulpapilled posted an American Psycho business card scene edit that gained 860 retweets and 9,600 likes[3].

The big jump came on May 15th, 2022, when Redditor GirlsInMerzbowShirts posted an edited "Mad World" frame with the rewritten lyric "I find it kinda bussin', I find it kinda cap"[3]. Twitter user @LeaMaric copied the post on May 20th and cleared 62,500 likes in two weeks[3]. Instagram meme pages including rad_milk, trashcanpaul, adam.the.creator and sonny5ideup pushed the format further in late May and early June 2022[3].

## How to Use
Making a Zoomerification edit typically starts with a still of a serious character, historical figure, or celebrity. Common convention is to paste on the Broccoli Hair perm and rewrite the caption or line so it is packed with Gen Z slang like "bussin," "no cap," "fr fr," "deadass," and "lowkey slap"[4]. The stronger the contrast between the source (a hitman, a mob enforcer, a dictator) and the teenage vernacular, the harder the joke lands[3].

## Frequently Asked Questions
### What is Zoomerification?
Zoomerification is an image edit format where subjects get a Zoomer Perm haircut and their dialogue is rewritten in Gen Z slang like "bussin" and "no cap"[3].

### Where did Zoomerification come from?
It started on 4chan on May 11th, 2021, with an anonymous post pairing a teenager's Broccoli Hair photograph with a list of Gen Z slang expressions[3].

### What does Zoomerification mean?
In meme use, it means turning any subject into a stereotypical Gen Z zoomer by editing on the Broccoli Hair perm and swapping their dialogue for slang[4].

### How do you use Zoomerification?
Take a still of a serious figure like Anton Chigurh or Don Draper, paste on the Broccoli Hair perm, and rewrite their line with terms like "bussin" or "lowkey slap"[3].

### Is Zoomerification still popular?
The format peaked in mid 2022 after going viral through Twitter accounts like @hereliesthighs and @LeaMaric and Instagram pages like rad_milk[3].

## References
1. [https://famisafe.wondershare.com/learn-slang/gen-z-memes.html](<https://famisafe.wondershare.com/learn-slang/gen-z-memes.html>)
2. [https://thebarchive.com/b/thread/854186812](<https://thebarchive.com/b/thread/854186812>)
3. [https://knowyourmeme.com/memes/zoomerification](<https://knowyourmeme.com/memes/zoomerification>)
4. [https://www.urbandictionary.com/define.php?term=Zoomerification](<https://www.urbandictionary.com/define.php?term=Zoomerification>)

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Source: https://meme.com/memes/zoomerification
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