"And I Oop" is a reaction catchphrase from a 2015 YouTube video by drag queen Jasmine Masters, where she interrupted herself mid-rant after accidentally hitting herself[3]. It became the most used GIF of 2019[1].

Where did "And I Oop" come from?

It comes from Jasmine Masters' October 28, 2015 YouTube video "Jasmine Masters handle your liquor," where she stops mid-sentence and says "And I... oop" before explaining she hit her balls[3].

What does "And I Oop" mean?

The phrase expresses being caught off guard, accidentally revealing something, or reacting to shocking information. It signals an abrupt interruption caused by surprise[3].

How do you use "And I Oop"?

Post the GIF or video as a reaction to something surprising, or type "and I oop-" when you catch yourself mid-sentence or witness something unexpected[3].

Is "And I Oop" still popular?

The phrase peaked in 2019 when it was Giphy's most used GIF with 419 million views[1]. While no longer at that peak, it still gets used in reaction contexts and drag fan communities.

Who is Jasmine Masters?

Jasmine Masters (born Martell Robinson, October 16, 1976) is a drag queen who competed on RuPaul's Drag Race Season 7 and All Stars 4. She's known for several viral YouTube videos[1].

Why did "And I Oop" become associated with VSCO girls?

The phrase was adopted by teenage internet culture in 2019 alongside "sksksksk," Hydro Flasks, and scrunchies as part of the VSCO girl aesthetic, spreading it far beyond its drag origins[2].

Did Jasmine Masters trademark "And I Oop"?

Yes, Masters trademarked the phrase to protect her viral moment commercially[1].

What was the original video about?

Masters was ranting about friends who can't handle their liquor when going out socializing. The meme moment was an unplanned interruption in that rant[3].

How many views did the "And I Oop" GIF get?

According to Giphy, the "And I Oop" GIF received over 419 million views in 2019, making it the platform's most used GIF that year[1].

And I Oop

2015Reaction video / catchphrasesemi-active

Published March 10, 2026 · Updated March 18, 2026

Also known as: Anna Ou · And I Oop-

"And I Oop" is a reaction catchphrase originating from a 2015 YouTube video by drag queen Jasmine Masters, where she interrupted her own rant after accidentally hitting herself. The clip went viral in early 2019, becoming the most used GIF of the year with over 419 million views on Giphy2. It became heavily associated with VSCO girl culture and stan Twitter, turning into one of the defining catchphrases of 2019.

vsco girl memes stan twitter memes drag culture memes interruption memes lgbtq creator memes

Overview

The meme comes from a moment in a Jasmine Masters YouTube video where she's mid-rant about friends who can't handle their alcohol. Without warning, she stops talking, her eyes go wide, and she says "And I... oop." She then explains she just hit her balls3. The combination of the sudden interruption, the facial expression, and the absurd reason made the clip instantly shareable.

Online, people use the phrase and clip to express being caught off guard, accidentally saying too much, or reacting to shocking information3. The phrase works both as a video reaction and as standalone text, making it flexible across platforms.

Origin & Background

Platform

YouTube (source video), Twitter (viral spread)

Creator

James Charles

Date

2015 (created), 2019 (viral)

On October 28, 2015, RuPaul's Drag Race Season 7 contestant Jasmine Masters uploaded a video to YouTube titled "Jasmine Masters handle your liquor"3. Masters, born Martell Robinson on October 16, 1976, in San Diego, had been building a following through her YouTube channel after competing on Drag Race1. In the video, she lectures about friends who get too drunk when going out. Midway through, she flinches and says "And I... oop," breaking character entirely. She quickly explains the interruption: "I just hit my balls"3. The video sat relatively unnoticed for over three years before the internet found it.

How It Spread

The clip's viral life began on March 1, 2019, when Twitter user @eazy_a_714 posted the video as a quote-tweet reaction. That post pulled in 6.79 million views within about two months3.

Later that month, on March 25, YouTuber "anon eats crayons" uploaded an isolated cut of just the "and I oop" moment, which picked up over 12,000 views3. Two days later, YouTuber ruhrohraggy posted a slightly longer version that got 15,000 views3.

The real explosion came on March 29, when Twitter user @cherryemoticon posted the clip with the caption: "When you're telling your parents a crazy story and you almost snitch on yourself." That tweet hit 65,000 retweets, 125,000 likes, and 2.5 million views3.

By mid-April, @reactionvideos_ shared it to 4 million more views3. On April 24, @luvpxris posted a longer version of the original video with the caption "My friend sent me the full video of the 'and I oop' meme and GIRL," pulling 45,000 retweets and 149,000 likes in under two weeks3.

The phrase quickly jumped from stan Twitter and drag fan communities into the mainstream. It became a staple of VSCO girl culture alongside "sksksksk" and Hydro Flask references, a pairing that Urban Dictionary users documented with visible frustration2. According to Giphy, "And I Oop" was the single most used GIF of 2019, racking up over 419 million views on the platform1.

Platforms

YouTubeInstagramTikTokTwitterReddit

View on Google Trends

How to Use This Meme

The phrase works in several ways:

- As a reaction clip: Drop the video or GIF in reply to something shocking, embarrassing, or when someone reveals too much information. - As text: Type "and I oop" (often with a dash: "and I oop-") when you catch yourself mid-sentence or want to express surprise at someone else's slip-up. - As a caption format: Pair it with a scenario setup, like "when you're gossiping and the person walks in: and I oop"3.

The core joke is always about interruption. Something unexpected happens, you stop yourself, and that's the punchline. It typically signals a moment where someone said too much, got caught, or witnessed something they shouldn't have.

Create Your Own

Cultural Impact

Masters' clip crossed over hard into mainstream culture during 2019. The GIF's 419 million Giphy views made it the platform's top GIF that year1. Masters capitalized on the moment, trademarking the phrase "And I Oop"1. She also featured on the single "And I Oop!" by musician Adam Joseph in June 20191.

The phrase became so associated with VSCO girl culture that it almost overshadowed its drag origins. Teenagers adopted it alongside scrunchies, metal straws, and "save the turtles" as markers of a specific 2019 internet aesthetic2. This crossover brought mixed reactions from the LGBTQ+ community, where some fans felt the phrase was being stripped of its drag context.

Masters, who had previously gone viral when her "Fix ur breath" video was featured on Justin Bieber's Instagram1, used the "And I Oop" wave to launch more projects. She became the host of "Jasmine Masters' Class" on WowPresents1 and appeared on talk shows including Very Delta with Delta Work1. Since 2023, she has hosted a weekly drag show called Jush Sundays at Fluid510 in Oakland, California1.

Fun Facts

Jasmine Masters trademarked "And I Oop," turning a split-second blooper into intellectual property1.

The original video sat on YouTube for over three years before anyone turned it into a meme3.

Masters first performed in drag at age 21 in 1997, impersonating Patti LaBelle. Her drag name combines Jasmine Guy with her drag mother, Destiny Masters1.

She appeared in the 2008 film First Sunday as the character Mordecai, years before her meme fame1.

Masters was one of thirty drag queens in Miley Cyrus's 2015 VMA performance1.

Derivatives & Variations

Reaction videos using the phrase

A variation of And I Oop

(2019)

Variations and parodies

A variation of And I Oop

(2019)

Similar surprise-expression memes

A variation of And I Oop

(2019)

Frequently Asked Questions

References (3)

1
Jasmine Mastersencyclopedia
2
And I Oop - Urban Dictionarydictionary
3
And I Oop - Know Your Memeencyclopedia