And Not A Single Fuck Was Given That Day
And Not A Single Fuck Was Given That Day is an image macro catchphrase pasted onto photos of subjects who look completely unbothered. The phrase started appearing online around 2009 and picked up real steam on 4chan and Reddit by March 2010.
Overview
And Not A Single Fuck Was Given That Day is a catchphrase image macro built on a modified version of the everyday phrase "I don't give a fuck"1. The line gets stamped onto photographs where the subject looks totally relaxed, oblivious, or just above whatever chaos is happening around them3.
The format is loose by design. Any picture showing someone unbothered will do, from celebrities looking bored to animals in absurd situations to people casually walking away from something they should probably care about3. In tone and setup it sits close to Come at me bro, another catchphrase macro from the same era that pairs a punchy line with any image that fits3.
How It Spread
How to Use This Meme
The typical build is simple: find a photo of a person, animal, or character who looks completely unbothered by their surroundings, then caption it with "And not a single fuck was given that day." Common conventions include placing the text under the image in white Impact font with a black outline, matching the standard image macro look of the period3. The line often works best when the subject is doing something mildly outrageous or ignoring something dramatic in frame.