Andrew Tate Has Been Banned From X

2022Phrasal template / snowclonedead

"Andrew Tate Has Been Banned From X" is a phrasal template meme that went viral on Twitter in August 2022 after controversial influencer Andrew Tate was banned from multiple social media platforms within days of each other. Users began posting increasingly absurd parody announcements about Tate being "banned" from everything from mobile games to obscure music apps, turning a real deplatforming event into a comedic snowclone format.

Overview

The meme follows a simple formula: users write a mock breaking-news announcement declaring that Andrew Tate has been banned from some random, often absurd platform, game, or service. The humor comes from the contrast between the real, high-profile nature of Tate's actual social media bans and the completely unrelated or obscure thing he's supposedly been kicked off of. Posts typically begin with "BREAKING:" to mimic news alerts, followed by the punchline of whatever ridiculous thing Tate was allegedly banned from.

On August 19th, 2022, Meta banned Andrew Tate from Facebook and Instagram2. YouTube and TikTok quickly followed suit2. Tate, a former professional kickboxer turned social media personality, had built a massive following through videos promoting hypermasculine ideals and what critics called misogynistic views2. The rapid-fire bans across major platforms made headlines everywhere.

Within three days, the parody format was born. On August 22nd, 2022, Twitter user @helloryry posted what appears to be one of the first examples: "BREAKING: Andrew Tate has been banned from the Björk: Biophilia app"1. The tweet picked an intentionally obscure target, the Icelandic musician Björk's interactive album app, and the joke landed hard, pulling in over 7,000 likes and 500 retweets in a single day1.

Origin & Background

Platform
Twitter
Creator
@helloryry
Date
2022

On August 19th, 2022, Meta banned Andrew Tate from Facebook and Instagram2. YouTube and TikTok quickly followed suit2. Tate, a former professional kickboxer turned social media personality, had built a massive following through videos promoting hypermasculine ideals and what critics called misogynistic views2. The rapid-fire bans across major platforms made headlines everywhere.

Within three days, the parody format was born. On August 22nd, 2022, Twitter user @helloryry posted what appears to be one of the first examples: "BREAKING: Andrew Tate has been banned from the Björk: Biophilia app"1. The tweet picked an intentionally obscure target, the Icelandic musician Björk's interactive album app, and the joke landed hard, pulling in over 7,000 likes and 500 retweets in a single day1.

How It Spread

The format took off across Twitter within hours. On the same day as the Björk tweet, August 22nd, 2022, user @BoltUp22 posted "BREAKING: Andrew Tate has been banned from the hit mobile game Dragon Ball Z: Dokkan Battle!!!" which pulled over 5,000 likes and 400 retweets1.

By August 23rd, the trend was in full swing. User @Hikaryyu posted "Andrew Tate has been permanently banned from League of Legends," which became one of the biggest examples at 20,000 likes and over 1,000 retweets in less than a day1. The League of Legends version hit especially well because of the game's notoriously toxic player culture, making the fake ban feel almost plausible.

The jokes kept escalating in absurdity, with users claiming Tate had been banned from everything: Club Penguin, BeReal, and dozens of other apps and services1. The format thrived because each new entry tried to outdo the last in picking the most random or funny target. The trend was tightly concentrated in late August 2022 and burned through its comedic potential within about a week, as most news-cycle-reactive memes do.

How to Use This Meme

The format is straightforward:

1

Start with "BREAKING:" to set up the mock news alert tone

2

Write "Andrew Tate has been banned from [X]"

3

Choose something absurd, obscure, or funny for [X]. The further removed from social media, the better

4

Optionally add exclamation marks or a screenshot for extra effect

Cultural Impact

Tate's real-world bans were a significant moment in the ongoing debate around content moderation and deplatforming public figures. By the time of his bans, Tate had become the third-most-googled person of 2023 and had amassed over 10.7 million Twitter followers2. The meme format was one of the internet's fastest collective responses to a deplatforming event, and it represented a common pattern where users process real news events through absurdist comedy.

The bans themselves were followed by even bigger news. In December 2022, Tate and his brother Tristan were arrested in Romania and later charged with rape, human trafficking, and forming an organized crime group2. These developments largely eclipsed the lighter meme format from August.

Fun Facts

Andrew Tate was briefly a contestant on the UK's Big Brother in 2016 but was removed after producers discovered he was a suspect in an open rape investigation2.

Despite being banned from Meta, YouTube, and TikTok, Tate maintained his Twitter/X account and grew to over 10.7 million followers there2.

The meme peaked and died within roughly one week, making it a textbook example of a news-cycle-reactive format with a short shelf life.

Frequently Asked Questions