Basic Bitch

2009catchphraseclassic

"Basic Bitch" is a slang pejorative for a woman seen as trend-following and generic, defined by consumer choices like Starbucks lattes, UGG boots, and Coach bags. The term began as a 2009 Urban Dictionary entry and hit peak visibility in 2013 and 2014 through Mass Appeal blog posts, a CollegeHumor sketch, a Vice Coachella guide, and BuzzFeed's "How Basic Are You?" quiz.

Overview

"Basic Bitch" is a slang pejorative for someone seen as generic, trend-following, and lacking originality, usually aimed at women who fit a specific consumer stereotype 1. The label typically pairs with a checklist of predictable tastes: pumpkin spice drinks from Starbucks, UGG boots, oversized Coach bags, TOMS slip-ons, Northface jackets, and heavy Instagram use 4.

By 2013 and 2014 the term moved from slang into a comedy checklist format, with blogs, quizzes, and sketches asking readers whether they matched the profile 12. The opposite label, "bad bitch," describes a woman coded as bold and independent from mainstream trends 4.

How It Spread

The term got a music-scene push on June 14, 2011, when rapper Kreayshawn released "Gucci Gucci," using "basic bitches" to mock women who bought designer handbags, and built a blog and video presence through a July 22, 2011 Facebook page called "I make bad bitches look like basic bitches," a November 14, 2011 Livejournal post on Oh No They Didn't titled "Basic Bitches 101," and 2012 YouTube clips from lohanthony ("calling all the basic bitches") and ThisIsACommentary ("How to Detect a Basic Bitch") that together pulled more than 3.4 million views in their first two years 3.

By October 4, 2013, pop culture blog Mass Appeal published "Are You Dating a Basic Bitch?," treating the term as a familiar target for advice-column jokes 1.

The peak was spring 2014, when CollegeHumor's April 2 sketch, in which a doctor diagnoses a patient as "basic," pulled roughly 2.8 million views and 2,800 comments in three weeks 3. Vice's Coachella-focused article landed April 10, and BuzzFeed's "How Basic Are You?" quiz by Chelsea Marshall went up April 16, credited in an author's note to the earlier CollegeHumor sketch 2.

How to Use This Meme

Calling someone a "basic bitch" is typically about listing predictable consumer choices, like Starbucks orders, brand-name accessories, or Marilyn Monroe quotes 4. Comedy formats often use a diagnostic checklist or quiz template, with a punchline where the reader recognizes themselves in the list 2.

Frequently Asked Questions