Black Guy On The Phone

2014reaction imageclassic

Black Guy On The Phone is a 2014 reaction image of Martin Baker, a former Republican congressional primary candidate photographed holding a cellphone to his ear at a St. Louis rally supporting officer Darren Wilson. Twitter users flooded the shot with joke captions imagining absurd phone calls, turning Baker into a fixture of Black Twitter humor.

Overview

Black Guy On The Phone is a reaction image featuring Martin Baker, a former Republican congressional primary candidate from Missouri, snapped mid call at a small pro-police rally in St. Louis1. The framing is what sells it, Baker in profile with the phone pressed to his ear, isolated from the mostly white crowd behind him, which Twitter turned into a blank canvas for imagined phone conversations3.

The image took hold on Black Twitter as a punchline template, with users writing captions that invented who Baker could possibly be on the phone with in that exact moment3. Complex later covered the meme's continued life as Baker himself started making mixtapes and leaning into the attention2.

How It Spread

On August 18th, 2014, UpRoxx wrote up the online backlash Baker was catching for showing up to the rally, which pushed the photos to a wider audience 5. Two days later, on August 20th, Twitter accounts including @RealRaymondJ and @fvnxy started captioning the cellphone shot with jokes about who Baker was supposedly calling, and the reaction format clicked 6.

On August 27th, a Nike Talk thread asking "Is Black Guy on the Phone the Hottest Meme in the Streets?" pulled over 300 replies within two months, a sign the image had moved beyond a single week of Twitter jokes 7. On February 5th, 2015, Complex reported that Baker had started a new job recording mixtapes in a cubicle next to Twitter user @FLOCKAfierce, giving the meme a second wind2.

The image got a third life on February 22nd, 2017, when @Jay_50_Williams tweeted a candid photo of Baker at a soda shop with the caption "I think I just found the guy from the meme in a soda shop lmao," pulling more than 19,000 likes and 11,000 retweets in 48 hours 8. Twitter built a Moments page titled "TFW you spot a meme in the wild" around the sighting, and a Reddit repost to r/BlackPeopleTwitter cleared 14,900 votes at 94% upvoted3.

How to Use This Meme

The typical format takes the original cellphone photo of Baker and adds a caption suggesting who is on the other end of the call, often something absurd, historically loaded, or self deprecating. Some versions skip a caption entirely and use the image as a reaction to a screenshot or tweet, standing in for "I need to make a phone call about this"3.

Frequently Asked Questions