Bonus Meme

2017video segmentdead

Bonus Meme is a recurring segment on PewDiePie's Meme Review YouTube series, first introduced in December 2017, where an extra meme gets covered if time allows. Fans built a running joke around whether editor Brad would keep the segment or cut it from the final edit.

pewdiepie memesyoutube culture memesinternet meta memes2017 memes

Overview

Bonus Meme is a recurring segment on YouTuber PewDiePie's Meme Review series where an extra meme is sometimes reviewed at the end of an episode, if there is time to fit one in3. Fans turned the bit into a running gag about whether the additional meme would actually appear, with much of the credit or blame directed at Brad, PewDiePie's editor.

Part of the joke pointed at a practical detail, adding a bonus meme pushed episodes past the ten-minute mark, a length YouTube's ranking system tends to favor5. That gave the segment a real reason to exist beyond just fan fun, and Urban Dictionary contributors captured the community's shorthand for it with the equation '3 memes < 2 memes + bonus meme'4.

How It Spread

Later Meme Review episodes included the Bonus Meme only sporadically, which turned every upload into a small guessing game for viewers. On /r/PewDiePieSubmissions, jokes about the segment grew into their own subgenre, with a January 20, 2018 post picking up 697 upvotes and a January 21 submission topping 1,700 upvotes3.

By spring 2018, most of the fan output shifted toward Brad, the editor fans blamed for cutting bonus memes from the final edit. Brad leaned into the bit himself, tweeting on May 4, 2018 an Avengers: Infinity War riff in which he claimed he had 'destroyed' bonus memes2. Urban Dictionary entries from the same period mourned the segment as having been 'brutally murdered' by Brad4.

How to Use This Meme

Bonus Meme jokes typically take the form of image macros or object-labeling templates built around the tension of whether PewDiePie will squeeze in an extra meme, or gags casting Brad as the villain who cuts them. Fans on /r/PewDiePieSubmissions often used the 'Do we have time for a bonus meme?' line as the setup for these edits4.

Frequently Asked Questions

Bonus Meme

2017video segmentdead

Bonus Meme is a recurring segment on PewDiePie's Meme Review YouTube series, first introduced in December 2017, where an extra meme gets covered if time allows. Fans built a running joke around whether editor Brad would keep the segment or cut it from the final edit.

pewdiepie memes youtube culture memes internet meta memes 2017 memes

Overview

Bonus Meme is a recurring segment on YouTuber PewDiePie's Meme Review series where an extra meme is sometimes reviewed at the end of an episode, if there is time to fit one in3. Fans turned the bit into a running gag about whether the additional meme would actually appear, with much of the credit or blame directed at Brad, PewDiePie's editor.

Part of the joke pointed at a practical detail, adding a bonus meme pushed episodes past the ten-minute mark, a length YouTube's ranking system tends to favor5. That gave the segment a real reason to exist beyond just fan fun, and Urban Dictionary contributors captured the community's shorthand for it with the equation '3 memes < 2 memes + bonus meme'4.

How It Spread

Later Meme Review episodes included the Bonus Meme only sporadically, which turned every upload into a small guessing game for viewers. On /r/PewDiePieSubmissions, jokes about the segment grew into their own subgenre, with a January 20, 2018 post picking up 697 upvotes and a January 21 submission topping 1,700 upvotes3.

By spring 2018, most of the fan output shifted toward Brad, the editor fans blamed for cutting bonus memes from the final edit. Brad leaned into the bit himself, tweeting on May 4, 2018 an Avengers: Infinity War riff in which he claimed he had 'destroyed' bonus memes2. Urban Dictionary entries from the same period mourned the segment as having been 'brutally murdered' by Brad4.

How to Use This Meme

Bonus Meme jokes typically take the form of image macros or object-labeling templates built around the tension of whether PewDiePie will squeeze in an extra meme, or gags casting Brad as the villain who cuts them. Fans on /r/PewDiePieSubmissions often used the 'Do we have time for a bonus meme?' line as the setup for these edits4.

Frequently Asked Questions