Bonus Meme is a recurring segment on PewDiePie's Meme Review YouTube series where an extra meme is sometimes reviewed at the end of an episode if there is time to fit one in.

Where did Bonus Meme come from?

PewDiePie first added the segment in his fourth Meme Review episode, uploaded to YouTube on December 23, 2017.

What does Bonus Meme mean?

Among PewDiePie fans, it refers to the surprise inclusion of an extra meme at the end of a Meme Review video, often paired with jokes about editor Brad allowing or cutting it.

How do you use Bonus Meme?

Fans build image macros and object-labeling jokes on /r/PewDiePieSubmissions about whether a given episode will include the extra segment, usually blaming Brad if it does not.

Is Bonus Meme still popular?

The segment peaked in early 2018, and in May of that year Brad tweeted an Avengers: Infinity War riff claiming he had 'destroyed' bonus memes, which fans treated as a mock obituary.

Bonus Meme

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Published August 16, 2026

Bonus Meme is a recurring segment on PewDiePie's Meme Review YouTube series, first introduced in December 2017, where an extra meme gets covered if time allows. Fans built a running joke around whether editor Brad would keep the segment or cut it from the final edit.

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Overview

Bonus Meme is a recurring segment on YouTuber PewDiePie's Meme Review series where an extra meme is sometimes reviewed at the end of an episode, if there is time to fit one in3. Fans turned the bit into a running gag about whether the additional meme would actually appear, with much of the credit or blame directed at Brad, PewDiePie's editor.

Part of the joke pointed at a practical detail, adding a bonus meme pushed episodes past the ten-minute mark, a length YouTube's ranking system tends to favor5. That gave the segment a real reason to exist beyond just fan fun, and Urban Dictionary contributors captured the community's shorthand for it with the equation '3 memes < 2 memes + bonus meme'4.

Gallery

Origin & Background

Platform

YouTube

Creator

PewDiePie

Date

2017

PewDiePie first added a Bonus Meme to his fourth Meme Review episode, uploaded to YouTube on December 23, 20171. That video pulled in over 5.4 million views and set the loose rule that followed, one extra meme got covered only if there was time left at the end of the video3.

How It Spread

Later Meme Review episodes included the Bonus Meme only sporadically, which turned every upload into a small guessing game for viewers. On /r/PewDiePieSubmissions, jokes about the segment grew into their own subgenre, with a January 20, 2018 post picking up 697 upvotes and a January 21 submission topping 1,700 upvotes3.

By spring 2018, most of the fan output shifted toward Brad, the editor fans blamed for cutting bonus memes from the final edit. Brad leaned into the bit himself, tweeting on May 4, 2018 an Avengers: Infinity War riff in which he claimed he had 'destroyed' bonus memes2. Urban Dictionary entries from the same period mourned the segment as having been 'brutally murdered' by Brad4.

How to Use This Meme

Bonus Meme jokes typically take the form of image macros or object-labeling templates built around the tension of whether PewDiePie will squeeze in an extra meme, or gags casting Brad as the villain who cuts them. Fans on /r/PewDiePieSubmissions often used the 'Do we have time for a bonus meme?' line as the setup for these edits4.