Boxxy

2009viral videoclassic

Boxxy is the online character created by American teenager Catie Wayne, whose hyperactive eyeliner-heavy webcam videos triggered a civil war on 4chan's /b/ board in January 2009 and became one of the earliest cases of a YouTube personality making mainstream press through imageboard chaos.

Overview

Boxxy is the on-camera character played by Catie Wayne, a teenage American YouTuber who filmed herself with heavy black eyeliner, wide eyes, and a rapid-fire delivery1. The persona rambled about kittens, hair, fingernails, and inside jokes at breakneck speed, saying 'um' between almost every thought4. Fans found her hypnotic and adorable while haters found her insufferable, and that hard split is what turned her into a meme rather than just another webcam upload1.

Wayne kept up the character across multiple YouTube channels for several years, and by the early 2010s her boxxybabee account had built up more than 25 million views entirely off the strength of the original 2009 run and its aftermath3.

How It Spread

On /b/ the video split users into two camps that spent weeks either worshiping Boxxy or trying to shout her off the site, and every unrelated thread threatened to spill into Boxxy spam1. Twelve users met in an IRC channel and formed the Center for Boxxy Control and Restriction (CBCR), which broke into her YouTube account, hid her videos, posted her personal information along with a warning that she should never film again, and only reversed course after wider backlash forced them to restore everything and post a video apology3.

The Guardian ran a long feature during the same weeks, treating the /b/ civil war as a real news story about internet subcultures and giving the fight visibility well outside 4chan1. In May 2009, 4chan users organized a coordinated push to force the #boxxy hashtag onto Twitter's trending topics, which CNET covered as part of Anonymous's growing habit of gaming public platforms2. BuzzFeed also picked up a later comeback video under the headline 'Boxxy Is Back'5.

Wayne kept releasing occasional videos in the years after the initial explosion. The Mary Sue covered a 2011 return in which she addressed rumors that her account had been hacked while still babbling in-character about her hair, her fingernails, kitties, and planes4.

How to Use This Meme

Boxxy is not a template format you can remix. Her fame ran on her specific webcam persona and the argument around it, so 'using' Boxxy typically means quoting her cadence, referencing the CBCR raid, or invoking her as shorthand for the moment 4chan lost its mind over a single teenage girl on YouTube1.

Frequently Asked Questions