Captain America

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Captain America is Marvel's flag-costumed supersoldier who built up a large internet following through Chris Evans' film run and dedicated fan pages. In May 2016, fans launched the viral #GiveCaptainAmericaABoyfriend hashtag pushing Marvel to give Steve Rogers a same-sex love interest.

Overview

Captain America is a Marvel Comics superhero built into a wide online fandom through film releases, dedicated social pages, and hashtag campaigns3. Steve Rogers is drawn in a stars-and-stripes costume with a round shield, and Chris Evans played the film version starting with Captain America: The First Avenger in 20111.

The character's online footprint includes a Facebook page that pulled more than 16 million likes5, a subreddit for fan discussion4, and a Twitter feed with over 1.18 million followers by 20166.

How It Spread

A Facebook fan page titled "Captain America" was created in July 2010 and picked up more than 16 million likes over the next six years5. The /r/CaptainAmerica subreddit launched on February 3rd, 2011 for fan discussion of the hero4, and the @CaptainAmerica Twitter feed followed in July 2012, gathering over 1.18 million followers6.

In late May 2016, fans on Twitter and Tumblr launched the hashtag #GiveCaptainAmericaABoyfriend, asking Marvel to give Steve Rogers a same-sex love interest in future films1. Bustle laid out the debate between shipping Steve with Bucky Barnes versus Tony Stark, pointing to a Dark Reign: Fantastic Four #2 storyline where an alternate-universe Iron Woman named Natasha Stark marries Cap2.

On May 24th, 2016, GLAAD entertainment media strategist Megan Townsend told the Associated Press that big-budget comic films had an opportunity to build out established characters with new backstories, giving the campaign a mainstream push1.

How to Use This Meme

Fans typically use Captain America in shipping edits and reaction images, often pairing Steve with Bucky Barnes ("Stucky") or Tony Stark ("Stony")2. Urban Dictionary lists joke slang riffing on the character's old-fashioned virtue and patriotism as well7.

Frequently Asked Questions