Cher is the internet-meme identity of singer and actress Cherilyn Sarkisian, born May 20th, 1946, whose Twitter feed became a beloved fixture of the platform for its all-caps outbursts, creative spelling, and heavy emoji use2. Her posts mix left-leaning politics, personal thoughts, and cryptic one-liners, and outlets from The New York Times to Buzzfeed have written pieces trying to decode them3.

The meme has two overlapping meanings. On one level, 'Cher' points to her chaotic tweeting style itself, which The Daily Dot flatly called the best on the site3. On another, it points to her July 2018 'Hi again' tweet, which users repurposed as a reaction-image template within days of posting3. Separately, 'cher' is also Louisiana Creole slang for 'darling' or 'sweetheart,' derived from the French 'chéri'4.

The 'Hi again' format typically involves quote-tweeting or reposting the original screenshot with a caption describing an awkward, sheepish, or repetitive return to a situation. Common setups reference checking the fridge again minutes later, reappearing in a group chat, or coming back to friends after ghosting them for hours3.