Chewbacca Mom

2016viral videoclassic

Chewbacca Mom is the internet nickname for Candace Payne, a Texas mother whose May 2016 Facebook Live video of herself laughing hysterically in a Kohl's Chewbacca mask hit the most-viewed Facebook Live record at the time it aired. The four-minute clip of her cracking up in her parked car became the defining viral moment of Facebook Live's early years and launched Payne into a full corporate press tour.

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Overview

Chewbacca Mom is the online nickname for Candace Payne, a Texas mother whose Facebook Live video of herself laughing hysterically in a store-bought Chewbacca mask hit the most-viewed Facebook Live record at the time it aired in May 20164. In the clip, Payne sits alone in her parked car, activates the mask's built-in growl speaker, and completely loses it between shouts of "I'm such a happy Chewbacca!"1

The bit is pure unfiltered delight. A grown woman in a plastic Wookiee mask, cracking herself up over her own birthday gift, laughing so hard she can barely finish a sentence1.

How It Spread

The clip jumped platforms fast. YouTuber Jon Deak mirrored the video to his own channel on May 19, where the reupload alone pulled another 3.1 million views1. A Redditor cross-posted it to r/videos the following day, and the thread climbed past 11,500 upvotes with 3,000 comments inside five days.

Celebrities and brands piled on immediately. On May 21, Peter Mayhew, the actor who played Chewbacca in the original Star Wars trilogy, tweeted his approval from his @TheWookieeRoars account, and the tag #HappyChewbacca started trending on Twitter that same afternoon2. Kohl's sent staff to the Payne family's home with $2,500 in gift cards and a haul of Star Wars merchandise from Disney and Hasbro, and the Facebook clip documenting that visit pulled another 32 million views in four days3.

Payne hit the press circuit right after. She filmed a sketch on The Late Late Show with James Corden on May 23, appeared on Good Morning America that same morning, and visited Facebook's headquarters on May 24 to accept an award from the Facebook Live team. By June 3, TIME Money estimated her family had accumulated roughly $420,000 in corporate gifts, VIP travel perks, and full scholarship offers from Southeastern University4.

How to Use This Meme

Chewbacca Mom is more a viral video reference than a reusable template. People typically link the original Facebook clip or reupload it as shorthand for uncontrollable, contagious laughter, or as a nostalgic marker for peak Facebook Live1.

Frequently Asked Questions

Chewbacca Mom

2016viral videoclassic

Chewbacca Mom is the internet nickname for Candace Payne, a Texas mother whose May 2016 Facebook Live video of herself laughing hysterically in a Kohl's Chewbacca mask hit the most-viewed Facebook Live record at the time it aired. The four-minute clip of her cracking up in her parked car became the defining viral moment of Facebook Live's early years and launched Payne into a full corporate press tour.

accidental fame memes facebook memes livestream memes star wars record breaking memes

Overview

Chewbacca Mom is the online nickname for Candace Payne, a Texas mother whose Facebook Live video of herself laughing hysterically in a store-bought Chewbacca mask hit the most-viewed Facebook Live record at the time it aired in May 20164. In the clip, Payne sits alone in her parked car, activates the mask's built-in growl speaker, and completely loses it between shouts of "I'm such a happy Chewbacca!"1

The bit is pure unfiltered delight. A grown woman in a plastic Wookiee mask, cracking herself up over her own birthday gift, laughing so hard she can barely finish a sentence1.

How It Spread

The clip jumped platforms fast. YouTuber Jon Deak mirrored the video to his own channel on May 19, where the reupload alone pulled another 3.1 million views1. A Redditor cross-posted it to r/videos the following day, and the thread climbed past 11,500 upvotes with 3,000 comments inside five days.

Celebrities and brands piled on immediately. On May 21, Peter Mayhew, the actor who played Chewbacca in the original Star Wars trilogy, tweeted his approval from his @TheWookieeRoars account, and the tag #HappyChewbacca started trending on Twitter that same afternoon2. Kohl's sent staff to the Payne family's home with $2,500 in gift cards and a haul of Star Wars merchandise from Disney and Hasbro, and the Facebook clip documenting that visit pulled another 32 million views in four days3.

Payne hit the press circuit right after. She filmed a sketch on The Late Late Show with James Corden on May 23, appeared on Good Morning America that same morning, and visited Facebook's headquarters on May 24 to accept an award from the Facebook Live team. By June 3, TIME Money estimated her family had accumulated roughly $420,000 in corporate gifts, VIP travel perks, and full scholarship offers from Southeastern University4.

How to Use This Meme

Chewbacca Mom is more a viral video reference than a reusable template. People typically link the original Facebook clip or reupload it as shorthand for uncontrollable, contagious laughter, or as a nostalgic marker for peak Facebook Live1.

Frequently Asked Questions