Clean Blueberry (Energy Drink) — Two TikTok clips featuring South Park characters alongside mobile game footage, each with a blue Clean Blueberry energy drink

Clean Blueberry (Energy Drink)

2023viral videodead

Published October 18, 2026

Clean Blueberry is the blueberry flavor of Swedish energy drink brand Clean Drink, which went viral on TikTok in early 2023 after its product image kept showing up pasted onto split-screen Family Guy and Subway Surfers clips. By February 2023, the #cleanblueberry hashtag had pulled roughly 332.3 million views as users puzzled over the strange placement.

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Overview

Clean Blueberry refers to a blueberry flavor of Clean Drink, a sugar-free Swedish energy drink carrying B vitamins, BCAAs and 180mg of caffeine per can1. The product image, a bright blue can on a white background, became a running TikTok sight gag in January and February 2023 after editors pasted it on top of split-screen clips combining Family Guy, Subway Surfers, South Park and Chinese mobile game footage2.

A typical post stacks a loud cartoon or MrBeast clip on top of silent mobile gameplay, with the Clean Blueberry can floating in the corner or across the lower third of the frame3. The placement has no caption, no joke, and no connection to the audio, which is the point. Viewers kept asking in the comments why the can was there, driving the #cleanblueberry hashtag to roughly 332.3 million views by February 21, 20232.

The effect sat somewhere between unexplained guerrilla ad and absurdist shitpost. Swedish influencers were openly promoting the flavor around the same time4, so most observers assumed the floating-can videos were coordinated or at least incentivized viral marketing, though no agency ever claimed credit2.

Origin & Background

Platform
TikTok (brand account, then viral user remixes)
Creator
Clean Drink; viral format popularized by anonymous TikTok editors
Date
2023

Clean Drink added a Blueberry flavor to its lineup on January 1, 2023, pitched alongside existing options like Clean Cola Zero, Strawberry & Kiwi and the lingonberry-based Lingon flavor1. Starting that same day, the brand's official TikTok account posted a run of promo clips scored with popular TikTok sounds, including the Zoolander Stare song, each pulling over 30,000 plays and 1,000 likes within a month5.

Swedish TikToker @verafillers posted an early influencer plug on January 21, 2023, logging roughly 146,700 plays and 10,800 likes in its first month4. Three days later, on January 24, 2023, @karatefylla posted a clip from a Swedish talk show with a Clean Blueberry product image layered across the bottom of the frame, no explanation given6. That video is cited as one of the first known instances where the can appears for a nonsensical reason rather than an obvious endorsement2.

How It Spread

After January 24, 2023, the floating-can format broke out of Swedish influencer circles and spread through the broader overstimulation-video community on TikTok2. On January 26, 2023, @oogaboogaa322 uploaded a MrBeast6000 clip stacked over mobile gameplay with the Clean Blueberry image visible in frame, logging roughly 1.4 million plays and 82,100 likes in a month3.

The trend hit a bigger audience in February 2023. On February 1, @tv_seriesclips posted a South Park split-screen edit with the can placed on top, picking up roughly 2 million plays and 225,200 likes in three weeks7. Similar edits using Family Guy and Chinese mobile game footage followed through the month, all tagged #cleanblueberry2.

By February 21, 2023, the hashtag had amassed around 332.3 million total views on TikTok, with no public explanation from Clean Drink for why the can kept showing up in unrelated edits2. Coverage from Know Your Meme flagged the pattern as likely viral marketing but noted the exact arrangement, paid or organic, was never confirmed2.

Timeline

2023-01-01

Clean Drink launches the Blueberry flavor and begins posting promo TikToks under @cleandrinks[1].

2023-01-21

Swedish TikToker @verafillers posts an early influencer promotion of Clean Blueberry[4].

2023-01-24

@karatefylla overlays a Clean Blueberry product image on a Swedish talk show clip, an early nonsensical placement[6].

2023-01-26

@oogaboogaa322 posts a MrBeast6000-plus-gameplay edit with the can visible, pulling around 1.4 million plays[3].

2023-02-01

@tv_seriesclips posts a South Park split-screen video with the Clean Blueberry can on top, hitting roughly 2 million plays[7].

2023-02-21

The #cleanblueberry hashtag reaches roughly 332.3 million total views on TikTok[2].

How to Use This Meme

The format is simple to recreate: take an existing TikTok trend, usually a split-screen overstimulation video pairing a cartoon or celebrity clip with mobile game footage, then overlay a product image of the Clean Blueberry can somewhere in the frame. Posters typically add #cleanblueberry and leave the placement unaddressed in the caption, letting the comments supply the confusion.

Frequently Asked Questions