Dr Evil Air Quotes

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Dr Evil Air Quotes is an image macro built on a screen capture of Mike Myers as Dr. Evil doing exaggerated air quotes in Austin Powers. The template took off on FunnyJunk in October 2012 and peaked on Reddit's /r/AdviceAnimals through 2013.

Overview

Dr Evil Air Quotes is an image macro built on a screen capture of Mike Myers as Dr. Evil from the Austin Powers film series, most often pulled from Austin Powers: The Spy Who Shagged Me1. In the frame, the character makes exaggerated air quotes while explaining part of his world-domination plan to his henchmen.

The joke usually rides on a two-line caption in the "I call it / '[term]'" format, mocking a word or concept the poster thinks is overblown or fake. The rigid finger curl and smug delivery from Mike Myers do most of the comedic work, which is why the image reads as sarcastic before the caption is even parsed5.

How It Spread

The photo-based version broke onto Reddit in early 2013. On January 26, redditor ThexJwubbz posted a Dr. Evil macro mocking cable news channel names, which pulled over 2,800 upvotes and 60 comments before the thread was archived4. On May 15, 2013, redditor Mooner posted to /r/AdviceAnimals with the setup "see you in the morning" after a heavy night of drinking, gathering more than 900 upvotes in three months3. On June 19, redditor britnorway used the format to mock iPhones dying at 2% battery, picking up over 400 upvotes6.

Reddit fatigue set in fast. On July 20, 2013, redditor stumblebreak posted "I vote to replace the Dr. Evil meme" featuring Chris Farley doing air quotes on Saturday Night Live, and the replacement pitch pulled 30,900 upvotes and 800 comments in the following month7. Holdouts kept posting Dr. Evil versions anyway. On July 30, redditor soapinthepeehole used it in /r/punk to mock former Misfits bassist Jerry Only touring again, hitting 390 upvotes and 65 comments8.

How to Use This Meme

Users typically pair the screencap with a two-line caption. The top line reads "I call it" and the bottom line places a familiar term in single quotes, framing it as if the poster is skeptically labeling something ordinary or overhyped5. Some versions swap that convention for any word the character himself would deliver sarcastically.

Frequently Asked Questions