Dwayne The Rock Johnson

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Dwayne 'The Rock' Johnson is the wrestler and actor whose online life spawned several distinct memes, starting with a 2013 Reddit image macro comparing his growth to a large boulder, plus a widely recreated fanny pack throwback photo from his 1990s wardrobe.

Overview

Dwayne Johnson, the wrestler and actor better known as The Rock, is the subject of several distinct internet memes rather than one single format3. The best-known versions are the 'Evolution of Dwayne The Rock Johnson' image macro on Reddit, a 1990s throwback photo of Johnson in a black turtleneck and leather fanny pack, and lip sync clips from his TV appearances3.

His huge social following fed the meme output. As of May 2015 Johnson had roughly 49 million Facebook likes and 15 million Instagram followers3. His habit of posting throwback photos and joking about his own image gave meme communities a steady supply of raw material to remix.

How It Spread

On July 16, 2014, Johnson posted a 1990s photograph of himself wearing a black turtleneck, chain necklace and leather fanny pack to Instagram, and the picture pulled more than 372,000 likes over the following year3. Bleacher Report ran a Halloween roundup on November 1, 2014 collecting photos of fans dressed in the same outfit, many of which Johnson himself was tweeting out2.

On April 3, 2015, the Lip Sync Battle YouTube channel uploaded footage of Johnson performing Taylor Swift's 'Shake It Off' on the Spike show, and the clip pulled over 12 million views in its first two months3. Johnson hosted Saturday Night Live for the fifth time on May 20, 2017, joining the Five-Timers Club and recreating the fanny pack photo on air4.

Earlier that same month, GQ published a cover story in which Johnson called a 2020 presidential run 'a real possibility' and criticized Donald Trump's executive orders on immigration, which pushed the meme output past image macros into political speculation1.

How to Use This Meme

The 'Evolution' template typically stacks two or three images of a subject growing progressively larger, then ends with a photo of an inanimate object whose shape matches the final form, most often a rock. For the fanny pack format, fans usually copy the exact outfit, black turtleneck, silver chain and leather waist pack, and pose for costume photos to tag Johnson2.

Frequently Asked Questions