George Zimmer in a Men's Wearhouse store, wearing a suit and pointing at the camera.

George Zimmer

2004copypastaclassic

Published November 5, 2026

George Zimmer / I Guarantee It is a copypasta format written in the voice of Men's Wearhouse founder George Zimmer, where each anecdote opens with his signature commercial line and closes with 'I GUARANTEE IT.' The first known post appeared on October 23, 2004 on an Ashlee Simpson fan board at Okayplayer, written hours after her Saturday Night Live lip-sync scandal1. By May 2006, YTMND moderator fyrestorm had paired an obscene Zimmer drawing with the Brokeback Mountain theme2.

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Overview

Each entry in the format sticks to a rigid structure: the narrator introduces himself as 'Hi, I'm George Zimmer, founder and CEO of the Men's Wearhouse,' launches into a first-person anecdote about his machismo or a sexual encounter, then signs off with 'I GUARANTEE IT' in all caps3. The real Zimmer, born in 1948 in New York, actually ran Men's Wearhouse and appeared in the chain's TV spots with the tagline 'You're going to like the way you look. I guarantee it'5.

The copypasta takes that wholesome commercial cadence and swaps the suit-shopping pitch for crude bragging, often involving colorful bodily metaphors6. Posts belong to the same anecdotal copypasta family as Billy Mays riffs, using a recognizable pitchman voice to make the vulgar content land harder.

Origin & Background

Platform
Okayplayer forum (origin), YTMND (viral spread)
Creator
Unknown
Date
2004

The first documented instance appeared on October 23, 2004, on an Okayplayer-hosted Ashlee Simpson fan message board1. Earlier that evening, Simpson had been caught lip-synching her Saturday Night Live musical performance, and the board filled with jokes at her expense4. After Simpson replied to the thread asking people to move on, a user posting under the handle 'George_Zimmer' responded with a crude anecdote that opened with the Men's Wearhouse commercial line and closed with 'I GUARANTEE IT'1.

The true author is unconfirmed and was not the real Men's Wearhouse CEO. A matching version appeared the same day on the General Mayhem forum in a separate Ashlee Simpson thread, suggesting the writer was cross-posting4.

How It Spread

After the twin Simpson-related posts, the format spread to 4chan and other image boards through reposts3. In May 2006, YTMND moderator fyrestorm uploaded 'I Guarantee It!' which paired an obscene drawing of Zimmer with 'The Wings,' the main theme from the 2005 film Brokeback Mountain2. One month later, YTMND user boomaga followed with a remix layering Zimmer's catchphrase against a line attributed to adult performer Peter North2.

Riffs also showed up on a fan-made Facebook page titled 'George Zimmer, Founder and CEO of the Men's Wearhouse' and on an Urban Dictionary entry documenting the catchphrase's circulation beyond image boards6. A 2006 Wikipedia revision for the real George Zimmer even noted the copypasta's existence before later editors removed it5.

Timeline

2004-10-23

Ashlee Simpson is caught lip-synching on Saturday Night Live; hours later, user 'George_Zimmer' posts the first known copypasta on her Okayplayer fan board.

2004-10-23

A matching version appears on the General Mayhem forum in a separate Ashlee Simpson thread.

2006-05

YTMND moderator fyrestorm uploads 'I Guarantee It!' pairing an obscene Zimmer drawing with the Brokeback Mountain theme.

2006-06

YTMND user boomaga posts a follow-up remix combining Zimmer's catchphrase with a Peter North quote.

2006

A Wikipedia revision for George Zimmer notes the copypasta before later editors remove the mention.

How to Use This Meme

A typical entry opens with the exact line 'Hi, I'm George Zimmer, founder and CEO of the Men's Wearhouse,' sketches a short first-person boast or absurd anecdote, and finishes with 'I GUARANTEE IT.' Common convention is all-caps for the closer. Posts often lean on exaggerated machismo or crude sexual boasting.

Frequently Asked Questions